New Media

New Media and Health: A Tourist Guide Graham Lister, Judge Business School, Cambridge Andrew Curry, Henley Centre Headlight Vision Adam Crosier, National Social Marketing Centre Aiden Truss, National Social Marketing Centre

Exploring New Media and Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are new media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are the issues you wish to explore? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your agenda? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trends in New Media and Old ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s using new media in UK? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s watching what? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data Provided by Nielsen Online For more information click here

What are we searching for? Lycos EU Lifestyle & Health Sites 1.2% 16.7 Health, Fitness & Nutrition 19 MiniClip 1.9% 27.2 Online Games 10 FriendFinder Network 2.0% 28.8 Adult 9 YouTube 2.1% 30.3 Videos/Movies 8 BBC News 2.2% 31.2 Current Events & Global News 7 Directgov 2.4% 33.8 Government 6 Lastminute.com 2.6% 37.7 Multi-category Travel 5 Facebook 2.7% 38.5 Member Communities 4 Amazon 3.0% 42.5 Mass Merchandiser 3 Google 3.1% 44.9 2 Wikipedia 3.8% 53.9 Research Tools Leading Brand in Sector (illustration only) % of all UK Clickthroughs Sector Rank Millions of UK Clickthroughs to Sector 1 Search

Communications: Text and Image Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communications: Internet Phones and Conferencing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHO KM4PH and GHC Team

Communications: Internet radio, and Podcasting/ Videocasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communications: Broadband TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communications: ePublishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Information Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

eCommerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Entertainment: Games and attractions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Entertainment: Role Play Games and Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Entertainment: Gambling and Pornography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social networking: Blogs and Chatrooms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social networking: advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virals ,[object Object],[object Object],[object Object],[object Object]

Web 1.0 to Web 3.0 and changing expectations of media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Consumers manipulate media ’ 80s ’ 90s ’ 00s Web 3.0 Media manipulate consumers ’ 10s Pre Web Consumers use media Web 1.0 Consumers choose media

New Media users ,[object Object],[object Object],This is a short video of a new media marketing entrepreneur Graham Lee talking about the market To link to YouTube video click on this Box This is a short video of of new media users of all ages by new media entrepreneur Nick Head. To link to YouTube video click on this Box

Issues: Personalisation, social capital, trust and regulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Issues: New Media and Social Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Issues for Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Issues for Action ,[object Object],[object Object],[object Object],[object Object]

New Media

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New Media