Part 2 the digital marketing revolution - 5th september 2013

The Digital Marketing Revolution
Thursday 5th
September 2013 by Stephen Whitelaw
(stephen@orthic.com)
#WorkingDigital

Nestle Cereal Box comes to life !
www.youtube.com/watch?feature=player_embedded&v=IZYbHcEmWQg

© Stephen Whitelaw 2010
Virtual Worlds

Virtual Worlds
• Kaneva
• Second Life
• Smallworlds
• Onverse
• Runsescape

Second Life
• Buy a PC at Dell Island
• Study for a University Degree

Flash Mobbing
• flash mob (FLASH mawb) noun.
“A large group of people who gather in a
predetermined location, perform some
brief action, and then quickly disperse.”
www.flashmob.co.uk

Tuángòu (pronounced twangoo)
• team buying or group buying (also known as
store mobbing), is a recently developed
shopping strategy originating in China where
several people – connect over the web and
agree to approach a shop in order to haggle
to get a discount. The group agrees to buy
the same item. The shoppers benefit by
paying less, & the business benefits by
selling multiple items at once.
團購

GroupOn
www.groupon.com (www.mycitydeal.com, www.Qpod.jp , & www.Darberry.ru )
www.livingsocial.com
www.woot.com
www.buywithme.com
www.tippr.com
www.wow.com (AOL)
www.deals.valpak.com
www.gruupy.com
www.itison.com

Group Buying
Aggregation Sites
www.dealradar.com
www.yipit.com
www.dealzippy.com

Google Offers (April 2010)

Facebook Deals

What happens in Vegas stays on

Exif Data on the Social Networks…
o Twitter and Facebook delete the Exif data.
o Pinterest, Google+, Flickr all retain the Exif data.

Delete your account
Deleteyouraccount – Remove
yourself from the Social Media
world.
Suicidemachine – Meet your
real neighbours again!

Protecting your brand online

Your Brand Online
• Protect it.
• www.pcnames.com – You must register all the
Register TLD’s - try www.panabee.com !
• Surround the brand + ORM continuous.
• www.verizon.com and
• www.verizoneatspoop.com www.verizonthetruth.com
• www.verizonscrewedme.com www.verizonpathetic.com

Check your username online/
protect your brand.
• www.namechk.com
• www.usernamecheck.com/ - Gone!
• www.checkusernames.com/
• www.knowem.com/

gTLD’s …
Google has applied for over 100 gTLD’s !

KimTag – The Connection Hub
www.kimtag.com/stephenwhitelaw

Connection Hubs
Use a connection hub – it makes sense!
1. www.Kimtag.com
2. www.About.Me
3. www.XeeMe.com
4. www.WhoHub.com
5. www.flavors.me
6. www.viadeo.com
7. www.central.ly
8. www.AboutOurWork.com
9. www.zerply.com

Has my password been compromised?

Unexpected Item in the Bagging
Area …

Social Media Monitoring Tools
• Google Alerts - Free
• Trackur – Free & chargeable model
• Social Mention - Free
• Social Radar – Cost per month
• Radian6 - Expensive
• Howsociable - Free
• Socialomph.com
• Reputationdefender.com
• Netvibes
• Cocomment.com
• Imooty.com
• Sysomos
• Sprout Social
• Meltwater Buzz
• Buzz tracking Tools – www.boardtracker.com , www.boardreader.com
• Twilert, Twitr ratr, - 100’s of Twitter media monitoring tools.
• www.addictomatic.com – custom pages on any topic. (Inhale the Web)
• Monitor Competitors pages: www.watchthatpage.com

Google Alerts
www.google.com/alerts

Trackur www.trackur.com

Social Radar
www.socialradar.net

Social Mention
www.socialmention.com

Mention (https://en.mention.net )

Radian6
www.radian6.com

SM2 (formerly Techrigy, now SDL)
• High end raw feeds with analytic tools

• Monitor and evaluate what is being said, by who, where
and what impact – delivers actionable insights
• Three stage process
– Aggregate what is being said
– Natural language analysis – understand the data
– Deliver actionable insights
• We have identified more than 100 Companies in this
space

What they offer
• Search and relevance filters
• Further categorisation and tagging
• Assign Events to the Social Graph
• A variety of channels: web, news, blog, twitter
• Mention Volume, Importance and Demographics
• Analyse sentiment or tone
• Analyse date parameters
• Updates as they happen

Taking it seriously

Gatorade Mission Control
http://www.youtube.com/watch?v=InrOvEE2v38

SOCIAL MEDIA IS NOT FREE

1. It takes people.1. It takes people.

2. It takes technology.2. It takes technology.

3. It takes time.3. It takes time.

Have Fun Online
Gary Vaynerchuk
• WineLibrary TV – Changing the Wine World
• http://garyvaynerchuk.com/
• http://vaynermedia.com/
• http://www.facebook.com/gary
• http://twitter.com/garyvee
• http://crushitbook.com/
• http://www.youtube.com/user/GaryVaynerchuk

How to get banned for the top 5
social network …

How to get banned for the top 5
social network …
• Pinterest
• LinkedIn
• Twitter
• Google Plus
• Facebook
http://pinterest.com/about/terms
http://www.linkedin.com/static?key=user_agreement
https://support.twitter.com/articles/18311-the-twitter-rules
http://www.google.com/+/policy/content.html
https://www.facebook.com/page_guidelines.php

All about facebook
• www.checkfacebook.com
• www.openbook.org
• www.facebakers.com
• www.insidefacebook.com
• www.allfacebook.com
• www.facebookspectrum.com
• www.betterfacebook.net
• www.facebook-symbols.com
• www.facecrooks.com
• www.facebookproxy.co.uk
• www.unblock-facebook.net
• www.sickfacebook.com
• www.ihatefacebook.net
• www.quitfacebookday.com
• www.facebookdesktop.com
• Facebook – Privacy Policy
• http://stories.facebook.com
• www.facebooksucks.com

Facebook Graph Search …
launched Jan 2013 …

Facebook Graph Search is very
powerful …

Facebook Global Pages 1 of 3
www.facebook.com/dove

Beware - Facebook tabs will vanish
on a mobile device!

Illegal Facebook cover photos!

Strong Calls to Action – help the journey – but be careful …

The rule
Facebook cover compliance Tool
www.coverphoto.paavo.ch

Facebook app for restaurant bookings

Facebook versus Netflix !

Big Lebowski

Pepsi – Call to Action

Facebook – Call to Action

Facebook- Call to Action

Carlsberg – Call to Action

Match – Call To Action

Manchester United

Jacob’s Creek – Call To Action
with incentive

Tesco – Call To Action with Freebies

Microsoft

David Lloyd Leisure

There is no ‘dislike button’ [these are scams]

Social recommendation

Payvment for Facebook
(Ecommerce made very easy, now called ecwid)

KLM – the Facebook Campaign
Masters

The problem with Facebook Ads …

The Challenge for your
Facebook Ads…
• With Google Search - for adverts to be effective they need to be highly relevant, and
will usually have to have a compelling call-to-action.
• On Facebook you still need a great call-to-action however there is a huge difference –
on Google users search for something and are provided with relevant ads – on
Facebook users are typically there to check on their social life – so an element of
disruption is involved! Your Facebook adverts need to be louder, grab attention and
make the user change their course of action to pay attention to your adverts! – this is
tricky !

Facebook ads versus Google
Adwords Performance i.e. CTR’s

Facebook ads versus Google
Adwords formats

Google Ads are Free !
• If you are a …..
Limits: $10,000 USD per month ($330 per day)
See www.google.co.uk/grants/details.html for details.

Facebook Advertising … Do A/B
Multivariate testing on Ads …

A/B testing of Facebook Ads ..

How Do you do… A/B Facebook Ads testing ?

Hot Tip …
• Build as big a fan base as possible before
running an ad campaigns.

What is Facebook Edgerank?
www.whatisedgerank.com

About Edgerank …
Q: What is an Edge?
A: An Edge is basically everything that "happens" in
Facebook. Examples of Edges would be status updates,
comments, likes, and shares.
About The Edgerank Algorithm
• This algorithm can be understood as: the sum of Edges,
each Edge is made up of Affinity, Weight, and Time
Decay.
• This may sound complicated at first, but when you begin
to understand the underlying concept, it's actually a
simple and effective algorithm.

Edgerank Factors definitions ..
• Affinity is a one-way relationship between a User and an Edge. It could be understood as how
close of a "relationship" a Brand and a Fan may have. Affinity is built by repeat interactions with a
Brand's Edges.Actions such as Commenting, Liking, Sharing, Clicking, and even Messaging can
influence a User's Affinity.
• Weight is a value system created by Facebook to increase/decrease the value of certain actions
within Facebook. Commenting is more involved and therefore deemed more valuable than a Like.
In the weighting system, Comments would have a higher value than a Like. In this system all
Edges are assigned a value chosen by Facebook. As a general rule, it's best to assume Edges
that take the most time to accomplish tend to weigh more.
• Time Decay refers to how long the Edge has been alive; the older it is the less valuable it
is. Time Decay is the easiest of the variables to understand. Mathematically it is understood as 1/
(Time Since Action). As an Edge ages, it loses value. This helps keep the News Feed fresh with
interesting new content, as opposed to lingering old content.

Edgerank Tips…
• A typical Facebook post reaches about 17% of
your fan base
• The average life of a Facebook post is about
three hours
• Comments carry more weight than likes
• Photos and call-to-action status updates are
more valuable than third party links
• Facebook analyzes relationships too, so it is
more likely you will have a higher affinity to
your cousin on Facebook

How to get more “Likes”
1. Put your Facebook on all your communications.
2. Offer an incentive of some kind to get Facebook Fans.
3. Communicate like a person.
4. Ask questions, encourage feedback.
5. Put up stuff when it is relevant or interesting to your audience.
6. Have contests.
7. Get your current fans to attract other fans.
8. Use applications to attract people with quizzes and other
interesting ways of engaging people.
9. Don’t give up.

Facebook 3rd
Party Tools/Apps for…
Sweepstakes, competitions, landing pages, instant wins,
photo contests, deal, tabs, coupons etc.
• Woobox
• Involver
• Constant Contact

Coca Cola on Google+

Ford on Google+

Google Plus launches vanity URL
Starts to roll out in August 2012 …
Will look like
https://plus.google.com/+hughjackman
https://plus.google.com/+britneyspears
https://plus.google.com/+toyota
https://plus.google.com/+Delta
https://plus.google.com/+hugoboss
https://plus.google.com/+davidbeckham
As opposed to
https://plus.google.com/107341475998486822497

No Google Plus Vanity URL yet!
www.gplus.to
www.plus.ly
www.goplus.us
www.gplusnick.com

This is almost everything you
use on your computer!
129

Third Party Google Plus website …
• www.circlecount.com
• www.findpeopleonPlus.com
• www.gplusrecruiter.com
• www.gphangouts.com
• www.gplus.to
• www.socialstatistics.com

Dreaming, Belonging, Sharing
How is Google+ Different From Facebook?
They are NOT drawing the same users…
• Facebook is a place to connect with Family, Friends, and Business
Acquaintances.
• Google+ is a place to connect with Strangers
• Facebook – the conversation is more casual.
• Google+ - the conversation is more about business, news, education.
• Facebook – users expect to see personal posts, family photos.
• Google+ - users expect to see interesting content.
• Facebook – the conversation is more personal.
• Google+ - the conversation is intellectual.

http://neverseconds.blogspot.co.uk

Why is it important to your
business?

Pinterest clones on Pinterest!!

Pinterest clones …
• Trippy, a Pinterest for travelers.
• Wanderfly, a Pinterest for travel recommendations.
• Gtrot, a Pinterest for globetrotters.
• Kulisha, a Pinterest for social commentary.
• Manteresting, a Pinterest for men.
• Gentlemint, a Pinterest for gentlemen.
• Dartitup, a Pinterest for dudes.
• Snatchly, a Pinterest for porn.
• Hunuku, a Pinterest for families.
• Everplaces, a Pinterest for the real world.
• Urbantag, a Pinterest for places you’ve been.
• Singterest, a Pinterest for Singapore.
• Pin.me, a Pinterest for Russia.
• TheComplete.Me, a Pinterest for dating.
• Discover, a Pinterest for designers.
• Pingram, a Pinterest for Instagram.
• Reclip.it, a Pinterest for deal lovers (perhaps a Groupon for Pinterest for deals).
• Sworly, a Pinterest for music.
• Tailored, a Pinterest for weddings.
• Chill, a Pinterest for video.
• Stylepin, a Pinterest for fashion.
• SparkRebel, a Pinterest for fashionistas.
• Pinstyle, a Pinterest for fashionable fashionistas.
• Minglewing, a Pinterest for discussion.
• Thinng, a Pinterest for stuff.
• GetVega, a Pinterest for compulsive listers.
• Clipix, a Pinterest for private people.
• Pinspire, a Pinterest for Pinterest users.
• I Wanna Nom, a Pinterest for recipes.
• PinCat, a Pinterest for pinning cats to Pinterest.

Nail It! With Manteresting …

Newspapers jumping online..
• San Francisco Chronicle
• New York Times
• Toronto Star
• Chicago Tribune
• Pottstown Mercury

Top of the Funnel
“Pin – ter – vention”

Pinterest = LinkedIn for Creatives !

Pinterest before the © filter

Pinterest after the © filter !

Ninja Pinner
http://www.ninjapinner.com/idevaffiliate/idevaffiliate.php?id=106

Adding a Pinterest tab to Facebook !
http://www.pinvolve.co/
http://woobox.com/pinterest

Don’t Make Me Think …
• We don’t read page – we scan them.
• We don’t figure out how things work. We
muddle through.
• Keep your site simple – every question
mark adds to your visitors cognitive
workload.

Cookie Policy – It’s the law !

Google starts to comply with
Cookie Law - April 2013

Live Chat
• www.providesupport.com
• www.livechatsoftware.com
• www.liveperson.com
• www.mioot.com
• www.oggchat.com
• www.clickandchat.com
• www.whoson.com
• www.live2support.com
• www.livehelpnow.com
• www.providechat.com
• www.boldchat.com
• www.click4assisstance.com
• www.clickandchat.com
• www.activalive.com
• www.velaro.com
• www.zopim.com

Latest LiveHelp technologies …
www.schuh.co.uk
(https://secure2.schuh.co.uk/myaccount/accounttrackorder.aspx )
www.edelweiss-gurgl.co.uk

Avatars
• www.sitepal.com
• www.livefaceonweb.com
• www.websitetalkingheads.com
• www.mywebpresenters.com
• www.model2web.com/

Comply with Standards – even more
• Captcha – “Completely Automated Public
Turing test to tell Computers and Humans Apart”
DDA compliant Captcha - http://doepud.co.uk/contact.php#send-email

The ‘Solvemedia’ solution ..

Responsive Web Design (RWD) …
The beauty of this is that responsive design does not need to be
code-specific to every device out there. It intelligently changes the
content based on browser width. If it’s designed correctly, your user
will no longer need to zoom in to find content.

Usability and Responsive
Design
Design for 4
screens

Responsive and
Adaptive Design
In the case of Mashable, we also detect the type of device and
change the site's behavior accordingly. On touch devices, for
instance, we enable swiping between columns. (Technically,
detecting device functionalities may be referred to as "adaptive
design," rather than "responsive," but increasingly both approaches
are used in tandem.)
Adaptive -

Richer Interactivity - RichUI
DeepZoom/SeaDragon/Silverlight
• www.gigapixel.com/image/gigapan-canucks-g7.html
• www.360cities.net/gigapixel/strahov-library.html
• Very Hi Res images - http://bit.ly/cfvqBN

http://btlondon2012.co.uk/pano.html
[World’s largest panoramic photo]

Geo-Location
• Facebook asks “Whats’ on your mind?”
• Twitter asks “What’s happening?”
• [Other companion sites: www.twittermap.tv and
www.trendsmap.com
“Where Are You” – modern version of LBS.
• http://www.geocaching.com/about/ ! (Hiking meets
treasure hunting with a GPS) www.confluence.org

… was called Dodgeball

Twitter Places

www.grindr.com

Twitter Announced in March 2013
… about to offer a music service !

Twitter Music appeared on 18th
April
2013 …

• 60%+ Twitter users do not use Twitter!
• 80%+ of Twitter users are mobile.
Keep tabs on Twitter Trends
www.trendistic.com – Visual Twitter trends
www.tweetvolume.com – Compare results

Twitter case study

Best Buy – Customer Service

Albion Oven on Twitter

Arena Flowers … Have a laugh 

Virgin America – customer service

Getting help on Twitter

First Tweet ever

Twitter used everywhere at anytime !

First Tweet from Space

Robin Hood

Sent home on 27th
July 2012 from
London back to Greece !

WhiteHouse.Gov

Hudson – Jan 2009

Christchurch Earthquake

Unrest in Egypt (Jan 2011)

McDonald’s Hoax

McDonald’s response

Over 10 million followers (May 2011)

Twitter App permissions ...

• Promoted Account / Tweets / Trends
http://business.twitter.com
Promoted Tweets : You only pay when someone
follows you – geocode & budget control.

Twitter get serious with 2 factor
authentication

The best Twitter Analytics Tool
ever …

Vine …
Vine is a mobile app that allows you to
create 7 second video clips.
Website: www.vine.co
Twitter: www.twitter.com/vineapp
Blog: http://vine.co/blog
Company: Vine Labs Inc (Bought by Twitter Oct 2012)
Can post short video clips to Twitter and/or Facebook
Vine – initially launched in iphone and now on Android (as of June 13th
2013)
Related app : Snapchat!

Advertising launch dates in
2010 …
Twitter launches Promoted Tweets – April 2010
Twitter launches Promoted Trends – June 2010 (1st
was “Advertising
Age”)
Twitter launches Promoted Accounts – October 2010 (Ist was
@Xbox)

Promoted Accounts …
• Promoting your account is one of the quickest way to build an
active community of advocates and influencers for your business.
The bigger your follower base, the more people there are to
engage with and spread your message.
You can control the Tweets by:
Interests
Gender
Location
Users like their current followers
Users who follow specific influencers

Promoted Tweets
Promoted Tweets are regular Tweets but
with the added bonus of reaching both
current and potential followers you
target.
You can control the Tweets by:
Interests
Gender
Location
Users like their current followers
Users who follow specific influencers
Device followers
(phones, desktop)
Current
Promoted tweets are sold on a cost-per-
engagement basis, meaning advertisers
only pay when a user replies to, clicks or
favorites the tweet.

Promoted Trends …
Trends mean massive exposure for your business. Trends are
popular topics happening right now, on Twitter. Because these
Trends are placed prominently next to a user’s timeline, they get
mass exposure.
Promoted trends currently cost $200k.
They’re bought for a day, for a region and
function much like a display placement.
[Was $150k in 2012]
The advertiser is paying to be seen and
spark a conversation on Twitter about their
business or a theme related to their
business.

Twitdom … Twitter Appstore …

Should your location be secret?
www.pleaserobme.com

We know what you’re doing !!!

We know ‘exactly’ where you are!!
• http://benwerd.com/lab/geo.php
• http://html5demos.com/geo

Geo-Tags
More and more search engines are using
geo information to provide local results to
the web surfer.
http://www.map-generator.us/meta-tags.html
- ICBM Generator

Google Remarketing …
Some facts: 70% of visitors abandon their shopping carts
96% of visitors to a site leave without completing the
action you want.
Remarketing allows you to re-engage with them as the surf other sites on the web (GDN) i.e. you
have an opportunity to win back lost potential customers.
In order to use remarketing you must link Google Adwords with Google Analytics
You need to make 1 small (1 time) change to your Google Analytics code.
Google Analytics then allows you to create lists of users to use get back in front of and you are able
to remove them from the list once they have been converted.

Behavioural Advertising
(Interest-based advertising)

Online tracking companies ... plenty of them!

www.youronlinechoices.com/uk/ - here to help

Browser … Do Not Track Me ...

Then they keep
you coming
back…

Diet Chef …. pre-roll video
advert on YouTube

Social Ads …
Examples of Social Ads are:
Twitter: Promoted Tweets, Trends, Account
Facebook: Sponsored Stories, App, Promoted Post

Video Time Saver
Bing, Blip.tv Brightcove , Dailymotion
eBaum's World, Facebook Videos, Graspr
GrindTV, Ustream.tv Howcast, Hulu
i2TV, iFood TV iTunes videos Metacafe
MySpace, Sevenload, Streetfire, Twitter,
StupidVideos, Veoh, Videojug, Yahoo Video,
YouTube, Viddler, Vimeo Plus, 5min, Zoopy

www.linkedIn.com [Raised $53m in 2008]
Why use LinkedIn?
1. Increase your visibility
2. Improve your connectability
3. Improve your Google Rank
4. Gauge the health of a company
5. No more recruitment costs
6. Get free advice in groups
7. Help you sell your products
8. Keep in touch.
135 million+ members worldwide, 6 million+ in the UK
A new member joins LinkedIn approximately every second
More than a billion people-searches through the site last year
25% of FTSE 100 companies hire through LinkedIn
50% of Fortune 100 companies hire through LinkedIn
Over half a million LinkedIn groups exist

LinkedIn rolls out new company
profiles 1 of 2

LinkedIn rolls out new company
profiles 2 of 2

LinkedIn …
endorsing “skills and
expertise” …

The 99+ Limit Response …
(Display only)

• Quora is a question-and-answer website
created, edited and organized by its
community of users. The company was
founded in June 2009, and the website
was made available to the public on June
21, 2010
www.quora.com
Available as a mobile app on iphone & Android

• Klout (based in San Francisco) is a company that provides social media
analytics to measure your influence across your social network.
• Networks used are:
Twitter, Facebook, Google+, LinkedIn, FourSquare, YouTube,
Instagram, Tumblr, Blogger, Wordpress, Last.fm, Flickr.
Network coming soon are:
• Quora, Yelp, Posterous, bit.ly, BranchOut, DisQus, LiveFyre.
Benefits: Upgrades on hotels & flights, more job interviews, more
speaker engagement?

Klout for Business … (Started March 20th
2013)

The future of Newspapers, Books,
TV and Radio!

Lost £76M ($121M) in 2011 !!!!

The Times Online

The Future of publishing

Zombie Landscapes
• Two screen dumps here

Out of Control – Anarconomy
• P(dev)>0 & P(dis)>0 & P(prod)>0 => P 0
• “Everything that can be digisted will be
digitised and the price will move towards
zero” (Music, Games, Films, Newspapers, Books …)
• New Business Models (Free, Ad supported,
Freemium…)

Free Music
• PearlJam (www.pearljam.com) – 96
albums in last 24 months.
• Nine Inch Nails (www.nin.com) - gave their
album for free, also sold a $10 CD box
and a $75 deluxe version and a $300
premium deluxe limited edition that sold
out in 30 hours and made a good return
on the exercise.

Open Source Models
• Software
• Movies
• Accommodation
• Cars
• Food
• Government
• Money

Open Source Models - Software
• Apache - HTTP web server
• Tomcat web server - web container
• Drupal — content management system
• Eclipse - software framework for "rich-client applications"
• FreeBSD - operating system derived from Unix
• GNU Project - "a sufficient body of free software."
• Joomla — content management system
• Linux - operating system based on Unix
• Mediawiki — wiki server software, the software that runs Wikipedia
• MongoDB - document-oriented, non-relational database
• Moodle - course management system
• Mozilla Firefox - web browser
• Mozilla Thunderbird - e-mail client
• OpenOffice.org — office suite
• OpenSolaris - Unix Operating System from Sun Microsystems
• osCommerce - ecommerce
• PeaZip - File archiver
• Stockfish — chess engine series, considered to be one of the strongest chess programs of the world
• Symbian - real time operating system
• WordPress - content management system - blog software
• 7-Zip - File archiver

Open Source Models - Movies
• www.goodcopybadcopy.net
• http://panicstruckpro.com/revelations
• http://www.bigbuckbunny.org
• http://www.elephantsdream.org

Open Source Models - Cars
• Oscar - www.theoscarproject.org
• Aptera - www.aptera.com
• C,MM,N - www.cmmn.org

Open Source Models -
Accommodation
• www.couchsurfing.com A professional-looking
site, with numerous functions, that aims to “create deep and
meaningful connections that cross oceans, continents and
cultures”.
• www.globalfreeloaders.com An Australian
hospitality network.
• www.hospitalityclub.org One of the web
originals, aiming to “bring people together”.
• www.stay4free.com A global “free
accommodation network” based in Holland.
• www.travelhoo.com Another of the early web
outfits. Also offers a travel partner-finding service. Sign up to
surf

Copyright/Copyleft
• Copyleft, Creative Commons
• e.g. flickr, wikitravel.org etc…
• Copyscape turnitin + other tools to catch you out –
image cop from Israel
• Essay Mills - http://www.essaymill.com/, http://
www.bestessays.com/, http://www.rushessay.com/,
http://www.customessays.co.uk/, http://
www.essaywriters.net/,
• http://www.plagiarismchecker.com/,
• http://www.scanmyessay.com/
• www.copyscape.com

Free – The future of a Radical New Price

The Long Tail
What Happens When the Economics of Scarcity Meets the
Economics of Abundance?

LittleMissMatched

Find a new Galaxy!
• www.galaxyzoo.org

23 and me – Collecting data

Google 411 – Collecting data 
http://www.youtube.com/watch?v=cN0q8SvlQAk

Have you been paying attention?
• I’m eating a donut
• I like Donuts
• This is where I eat Donuts
• Why am I eating a Donut?
• Look here I am eating a Donut
• I’m good at eating Donuts
• Here’s a vintage photo of my Donut
• Here’s a Donut Recipe
• Now listening to “Donuts”

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world, are the
ones who do.
The Crazy Ones

Dell Island

Second life uni 1

Second life uni 2

Second life uni 3

Google Property Search

Your freedom

Map jack demo screen

Facebook Privacy 1 of 3
• Facebook Privacy Policy circa 2005:
• No personal information that you submit to Thefacebook will be available to
any user of the Web Site who does not belong to at least one of the groups
specified by you in your privacy settings.
• We understand you may not want everyone in the world to have the
information you share on Facebook; that is why we give you control of your
information. Our default privacy settings limit the information displayed in
your profile to your school, your specified local area, and other reasonable
community limitations that we tell you about.
• Profile information you submit to Facebook will be available to users of
Facebook who belong to at least one of the networks you allow to access
the information through your privacy settings (e.g., school, geography,
friends of friends). Your name, school name, and profile picture thumbnail
will be available in search results across the Facebook network unless you
alter your privacy settings.

• Facebook Privacy Policy circa November 2009:
• Facebook is designed to make it easy for you to share your information with anyone
you want. You decide how much information you feel comfortable sharing on
Facebook and you control how it is distributed through your privacy settings. You
should review the default privacy settings and change them if necessary to reflect
your preferences. You should also consider your settings whenever you share
information. ...
• Information set to “everyone” is publicly available information, may be accessed by
everyone on the Internet (including people not logged into Facebook), is subject to
indexing by third party search engines, may be associated with you outside of
Facebook (such as when you visit other sites on the internet), and may be imported
and exported by us and others without privacy limitations. The default privacy setting
for certain types of information you post on Facebook is set to “everyone.” You can
review and change the default settings in your privacy settings.
• Facebook Privacy Policy circa December 2009:
• Certain categories of information such as your name, profile photo, list of friends and
pages you are a fan of, gender, geographic region, and networks you belong to are
considered publicly available to everyone, including Facebook-enhanced
applications, and therefore do not have privacy settings. You can, however, limit the
ability of others to find this information through search using your search privacy
settings.

• Current Facebook Privacy Policy, as of April 2010:
• When you connect with an application or website it will have access to
General Information about you. The term General Information includes your
and your friends’ names, profile pictures, gender, user IDs, connections, and
any content shared using the Everyone privacy setting. ... The default
privacy setting for certain types of information you post on Facebook is set
to “everyone.” ... Because it takes two to connect, your privacy settings only
control who can see the connection on your profile page. If you are
uncomfortable with the connection being publicly available, you should
consider removing (or not making) the connection.
Conclusion: Viewed together, the successive policies tell a clear story.
Facebook originally earned its core base of users by offering them simple
and powerful controls over their personal information. As Facebook grew
larger and became more important, it could have chosen to maintain or
improve those controls. Instead, it's slowly but surely helped itself — and its
advertising and business partners — to more and more of its users'
information, while limiting the users' options to control their own information.

Youtube number 10

Royal Family

The Whitehouse

BBC Worldwide

Channel 4

Stanford University

Mayo Clinic

British Airways
• http://www.youtube.com/user/FlyBritishAirways

http://info.cern.ch/hypertext/WWW/TheProject.html

How to get banned on Pinterest
• Grabbing another company's account name.
• Pinning copyrighted content.
• Automating your Pinterest content.
• Scraping content from Pinterest.
• Scraping for contacts.
• Putting links in the wrong place.

How to get banned on LinkedIn
• Connecting with people you don't know.
• Posting copyrighted content to forums.
• Using LinkedIn messages with a mass mailer.
• Putting links and email addresses where they don't belong.
• Selling your LinkedIn presence.
• Using bots to get connections, followers, or members.
• Impersonating another company.

How to get banned on Twitter
• Impersonating others.
• Snagging trademarked usernames.
• Squatting on handles.
• Buying or selling Twitter usernames.
• Posting the same thing over and over.
• Following people like a bot would.
• Getting followers in sketchy ways.
• Hijacking a hashtag or Trending Topic.
• Posting links with no context.

How to get banned on Google Plus
• Creating fake pages.
• Running contests. (You cannot run contests, sweepstakes, offers, or coupons directly on your
Google+ page, but you can display a link to those promotions that leads people offsite.)
• Aggressive Circling.
• Keyword stuffing.
• Marketing regulated products. (guns, tobacco etc..)
• Letting your page go dormant. (>9 months)

How to get banned on Facebook
• Creating fake accounts.
• Using bots or scrapers.
• Posting copyrighted content.
• Including calls-to-action in your cover photo. This includes promotions or discounts,
requests to 'Like' or share your photo, contact information for your business, or generic CTAs like
"Tell a Friend.“
• Running contest or promotions outside of a Facebook app. If you want to run a
contest or promotion on Facebook, you can only do it through one of their apps -- either a Canvas
Page or a Facebook App. You also can't base participation on a requirement that a user take any
action with your brand page, such as uploading a photo to your Timeline, or "Liking" a wall post.
The only actions that are allowed as a condition of participation are "Liking" a page, connecting to
your app, or checking in to a Place. You can't use any Facebook mechanism, like the 'Like'
button, in order to vote or register for the promo, either. Finally, you can't notify winners through
Facebook. So basically ... you have to jump through a whole lotta hoops if you want to run a
promotion or contest on Facebook.

Part 2 the digital marketing revolution - 5th september 2013

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