project

1. Introduction
LG Electronics was established in Korea in 1958 as one of the first companies to make their way
into the electronic market. LG has three main business areas: (1) Display and Media, (2)
Appliances, (3) Telecommunications. For the purpose of this assignment our group has chosen to
focus our attention on the display and media sector of LG. This sector is best related to MIS. LG
is one of the largest producers of computer products including: LCD monitors, mobile media (i.e.-
USB drives), and DVD writers. They are one of the leading innovators of the newest technology
in cell phones. They have created user-friendly phones including the "Chocolate" and the "ENV"
to give consumers the enhanced capabilities of Bluetooth technology, camera/camcorder access
and more through an ease access touch screen (Chocolate) and a handheld miniature keyboard
(ENV).
With a total number of 64,082 employees worldwide, LG caters to the consumer by maximizing
the consumer satisfaction and also creating top of the line products for the technologically driven
consumer. LG has continued to stay ahead of the game. They distribute to more than seven mobile
phone providers including: Verizon, Sprint, Cingular, ALLTEL, Metro PCWS, and U.S. Cellulars.
One of the main reasons LG has been and continues to be a leader in its field is its continued
worldwide consumer satisfaction. The company’s research and development team always finds
itself on the cutting edge which affords it the opportunity to expand its already vast consumer base.
LG bases their products for "Smart" consumers who enjoy enhancing their life.
The current CEO and Vice Chairman is S.S. Kim*. His management style focuses on three areas:
early innovation, stretch goals and field management. He first entered LG Electronics 35 years ago
as a mechanical engineer and has spent most of his career at LG. Kim’s overall goal is to have LG
remain in the global top 3 companies in the electronic field.
LG Electronics Inc. is a Korea-based manufacturer specialized in the provision of electronic
products. The Company mainly operates home entertainment division, which provides liquid
crystal display (LCD) televisions (TVs), plasma display panel (PDP) TVs, LCD monitors, as well
as audio, video and security equipment; mobile communications division, which provides mobile
terminals, tablet personal computers (PCs) and network equipment; home appliance division,
which provides refrigerators, washing machines, microwave ovens, healthcare equipment,
cleaners, water treatment machines and others; air conditioning and energy solution division,
which mainly provides industrial and household air conditionings, as well as other business
division. It also involves in the light-emitting diode (LED) business, optics solutions business,
vehicle components business and others.

2. LG Electronics Inc. (Korean: LG전자) is a South Korean multinational electronics company
headquartered in Yeouido-dong, Seoul, South Korea, and is part of the LG Group, employing
82,000 people working in 119 local subsidiaries worldwide.[2] With 2014 global sales of USD
55.91 billion (KRW 59.04 trillion), LG comprises four business units: Home Entertainment,
Mobile Communications, Home Appliance & Air Solution, and Vehicle Components,[3] with
Starion India[4] as its main production vendor for refrigeration and washing machines in the Indian
sub-continent. The CEO of LG Electronics is Bon-joon Koo, who assumed the role of vice
chairman of LG Electronics on 1 October 2010. In 2011, LG Electronics was the world's second-
largest television manufacturer
LG Twin Towers in Yeouido-dong, Seoul, where LG Electronics is headquartered 1958–1960s
In 1958, LG Electronics was founded as GoldStar (Hangul).It was established in the aftermath of
the Korean War to provide the rebuilding nation with domestically-produced consumer electronics
and home appliances. LG Electronics produced South Korea's first radios, TVs, refrigerators,
washing machines, and air conditioners. Gold Star was one of the LG groups with a brethren
company, Lak-Hui (pronounced "Lucky") Chemical Industrial Corp. which is now LG Chem and
LG Households. GoldStar merged with Lucky Chemical and LG Cable in 1995, changing the
corporate name to Lucky-Goldstar, and then finally to LG Electronics. 1970s–1990s
In 1978, LG Electronics earned US$100 million in revenue from exports for the first time in its
history. Rapid growth by globalization saw the company establish its first overseas production,
based in the United States, in 1982. In 1994, GoldStar officially adopted the LG Electronics brand
and a new corporate logo. LG Electronics acquired the US-based TV manufacturer Zenith. In 1995,
LG Electronics made the world's first CDMA digital mobile handsets and
supplied Ameritech and GTE in the US. The company was also awarded UL certification in the
US.[6] In 1998, LG developed the world's first 60-inch plasma TV, and in 1999 established a joint
venture with Philips – LG Phillips LCD – which now goes by the name LG Display. 2000–present
In order to create a holding company, the former LG Electronics was split off in 2002, with the
"new" LG Electronics being spun off and the "old" LG Electronics changing its name to LG EI. It
was then merged with and into LG CI in 2003 (the legal successor of the former LG Chem), so the
company that started as Goldstar does not currently exist.

3. LG Electronics plays a large role in the global consumer electronics industry. LG launched the LG
Chocolate mobile phone in 2005 and is the second-largest LCD TV manufacturer worldwide as of
2013.[7] By 2005, LG was a Top 100 global brand, and in 2006 LG recorded a brand growth of
14%.[8] Its display manufacturing affiliate, LG Display, as of 2009 was the world's largest LCD
panel manufacturer.[9] In 2010, LG Electronics entered the smartphone industry. Since, LG
Electronics continued to develop various electronic products, such as releasing the world's first
84-inch ultra-HD TV for retail sale
On 5 December 2012, the antitrust regulators of European Union fined LG Electronics and several
other major companies for fixing prices of TV cathode-ray tubes in two cartels lasting nearly a
decade.
In 2014, LG Electronics used a new typeface for the "LG" in its logo.
On June 11, 2015, LG Electronics found itself in the midst of a human rights controversy when The
Guardian published an article by Rosa Moreno, a former employee of an LG television assembly
factory.
Operations
LG Electronics has four business units: Home Entertainment, Mobile Communications, Home
Appliances & Air Solutions, and Vehicle Components. The company has 128 operations
worldwide, employing 83,000 people. LG Electronics owns Zenith and controls 37.9 percent of LG
Display.
Products
LG Electronics' products include televisions, home theater systems, refrigerators, washing
machines, computer monitors, wearable devices, smart appliances, and smartphones.

4. Televisions
LG Electronics launched an OLED TV in 2013 and 65-inch and 77-inch sizes in 2014.[14][15] LG
Electronics introduced its first Internet TV in 2007, originally branded as "NetCast Entertainment
Access" devices. They later renamed the 2011 Internet televisions to "LG Smart TV" when
more interactive television features were added, that enable the audience to receive information
from the Internet while at the same time watching conventional TV programming.
In November 2013, a blogger discovered that some of LG's smart TVs silently collect filenames
from attached USB storage devices and program viewing data, and transmit the information to
LG's servers and LG-affiliated servers.[16][17] Shortly after this blog entry went live, LG disabled
playback on its site of the video, explaining how its viewer analytics work, and closed
the Brightcove account the video was hosted on.
LG's remote uses Hillcrest Labs' Freespace technology to allow users to change channels using
gestures[18] and Dragon NaturallySpeaking technology for voice recognition.
As of 2014, LG is using webOS with a ribbon interface with some of its smart TVs. LG reported
that in the first eight months after release, it had sold over 5 million webOS TVs.
In 2016, exclusively to India, Indian arm of South Korea's LG Electronics Inc started selling a TV
that would reject mosquitoes. It uses ultrasonic waves that are silent to humans but cause
mosquitoes to fly away. It was released on June 16, 2016. The technology was also used in air
conditioners and washing machines. The TV is aimed for lower-income consumers living in
conditions that would make them susceptible to mosquitoes.

5. LG G4 Global Launching
LG Electronics manufactures a wide range of smartphones and tablet devices.[22] Other than
the G3, LG officially unveiled the curved smartphone, G Flex, on 27 October 2013. LG has
released it in South Korea in November 2013, and later announced releases in Europe, the rest of
Asia, and North America.[23][24] At Consumer Electronics Show in January 2014, LG announced
an U.S. release for the G2 across several major carriers.[25] In 2015, LG has released LG
G4 globally in late May through early June.[26] On 7 September 2016, LG unveiled the
V20.[27] LG G6 has been officially announced during MWC 2017 on 26th of September 2017.
Tablet computers
In 2014, LG revealed three new additions to the G series of tablets, which each include LG's Knock
Code feature, allowing users to unlock devices with a series of taps. The tablets also feature Q Pair
which allows tablets to sync up with a smartphones, and for phone calls and text messages passed
on to the tablet in real time.
Smart watches
LG and Google announced the Android Wear-based smartwatch, the LG G Watch, that was in
June 2014.[30] In August 2014, the LG G Watch R that has a round face (similar to the Moto 360)
was released.[31] The LG Watch Urbane that LG's third Android Wear-based smart watch has
released in April 2015. This is the first device to support new features such as Wi-Fi, and new
parts of Android Wear's software interface, like the ability to draw emoji to friends.
Rolly keyboard
In 2015, LG announced the first Bluetooth keyboard that folds up along the four rows of keys that
can be tossed in a purse or pocket. The Rolly keyboard is made of solid plastic. Two tiny plastic
arms fold out from the end of the keyboard to support a tablet or smartphone, and it can toggle
between two different Bluetooth-connected devices at a time. Battery life is an expected three
months on a single AAA battery.

6. Home appliances
LG manufactures and sells home appliances such as refrigerators, washing machines and tumble
dryers, vacuum cleaners, kitchen appliances, and air conditioners. In June 2014, LG Electronics
also announced the launch of its smart appliances with HomeChat messaging service in South
Korea. HomeChat employs LINE, the mobile messenger app from Korean company 'Naver', to let
homeowners communicate, control, monitor and share content with LG’s smart
appliances.[34] Users can send simple messages, such as "start washing cycle," in order to control
their washing machines.
LG Sponsors the German Soccer Team Leverkusen.
In August 2013, it was announced that LG Electronics would sponsor
German Bundesliga club Bayer 04 Leverkusen for the next three years with an option to extend
for one more year. In the U.S., LG Electronics' brand and product advertisements can be seen in
Dodger Stadium of the Los Angeles Dodgers and Great American Ball Park of the Cincinnati
Reds. LG sponsors the International Cricket Council, the world governing body for cricket, and
also sponsors ICC Awards.[36] LG also sponsors two Korean professional golf players Ja-young
Kim and Bomi Lee.
From 2009 to 2013, LG Electronics sponsored Formula One for 5 years as a Global Partner and
Technology Partner of Formula One. until 2013. LG was also an official supplier to Virgin Racing
and Lotus Racing team, plus engine manufacturer Cosworth from 2010-2012.
LG Electronics sponsored the English football club Weyside Rovers (Guildford) from 2000 until
2002 and the English football club Fulham F.C until July 2010. LG sponsored the Brazilian
football club Sao Paulo FC from 2001 to 2009, during which time the club were the winners of
the 2005 FIFA Club World Championship. LG currently[when?] sponsor the Australian Football
League team Fremantle Football Club, the Costa Rican football club Liga Deportiva Alajuelense,
the Australian National Rugby League team Cronulla Sharks(now[when?] discontinued), and the
Argentinian club Boca Juniors. LG also sponsors London Fashion Week and the LG Arena in
Birmingham.
During the period 2001–2003, LG sponsored the snooker Grand Prix. During these years the
tournament was known as the LG Cup. In 2008 LG became sponsors of the Extreme Sport 'FSO4
Freeze' festival.[40] LG sponsored the LG Mobile World Cup texting competition.

7. Environmental record
Choice magazine, in independent tests of popular LG fridge models in 2010, found the energy
consumption in two models was higher than claimed by LG. LG was aware of the problem and
had offered compensation to affected customers.[42] In 2004, LG made 4A-rated water efficiency
claims for numerous washing machines before they were certified. LG gave undertakings to
the Australian Competition and Consumer Commission (ACCC) to provide appropriate corrective
notices and upgrade and maintain its trade practices compliance program. In 2006, LG overstated
energy efficiency on five of its air conditioner models and was again required to offer consumers
rebates to cover the extra energy costs.
Proposed United States headquarters
The Hudson Palisades and Palisades Interstate Park with the George Washington Bridge at left.
LG Electronics USA in 2016 proposed revised plans to build a scaled-down, 64 ft (20 m)
American headquarters building atop the Palisades in Bergen County, New Jersey.[43] Previous
plans for a 143-foot building had been opposed by environmentalists and other groups.
LG Electronics USA had proposed to build a new headquarters in the borough of Englewood
Cliffs in Bergen County, New Jersey, including a 143 ft (44 m) tall building that would stand taller
than the tree line of the Hudson Palisades, a US National Natural Landmark.[44][45][46] The
company proposed to build an environmentally friendly facility, having received an initially
favorable legal decision concerning building height issues.[47] The plan, while approved by the
local government, met with resistance from the segments of the general public as well as
government officials in New Jersey and adjacent New York.[48][49][50][51][52][53][54][55]The
initial court decision upholding the local government approval was overturned by a New
Jersey appellate court in 2015, and LG subsequently submitted a revised, scaled-down, 64-foot
building for approval by the borough of Englewood Cliffs in 2016.[43] LG broke ground on the
new US$300 million Englewood Cliffs headquarters on February 7, 2017, to be completed in late
2019.