2. What is a Business Plan? The Business Plan is a document that identifies, describes and analyzes Itistherefore a basictooltotrackthedevelopment of entrepreneurship, analyzing and comparingforecasts and results
3. theproductorservice Definingthecharacteristics of theproductorservice. Market to be targeted and necessities that Differentiating characteristics for products or services of competitors. Standards governing the manufacture or marketing of the product or service delivery.