An understanding of Online Profile Management for Oncologists, with an Indian perspective. Covers Digitally Aware Patients and Social Networks, The Need for Online Profile Management, an understanding of Local Reputation vs Global Reputation, Tips for How to do it while avoiding the traps and describing techniques for Maximizing Online Exposure for Oncologists

1. Online Profile
Management
for Indian
Oncologists
Nrip Nihalani
Director – Product Management
Plus91 Technologies Pvt. Ltd.

2. Agenda
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Digitally Aware Patients and Social Networks
The Need for Online Profile Management
Local Reputation vs Global Reputation
How to do it while avoiding the traps
Maximizing Online Exposure for Oncologists
Emerging Trends

3. Digitally Aware Indians
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200 Million Internet Users
31 Million – RURAL 
Mumbai > Delhi > Hyderabad > Rest of India
Rural Internet Population grew at 58% in 1 yr.

4. Digitally Aware Indian Patients
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Patients search out their health doubts online
Dr. Google Is a PATIENT Created Phenomenon
Patient look up symptoms, treatments
Now More patients than ever are going online
to research their doctor
• Patients are reading up on
Treatments, Getting 2nd Opinions, Reading
Reviews
ARE THEY ???

5. Search Trend : BigBoss

6. Search Trend: Oncologists

7. Are Patients Searching Doctors Online?
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Patients search for Doctors everywhere
Even in India
Internet facilities to allow Searches ADEQUATE
Patients are searching in Cities of all kinds
Patients are searching in small cities too…
Patients are searching on Mobiles…
Patients are searching in Villages too

8. Search for Doctors in India

9. Online Profile  YOU
• Top Reasons from People who have Profiles
– Get More Patients
– Get Found Easily by Those Searching
– Provide Forms, Maps to help Patients
– Remove ambiguities in name, location
– Engage with Patients more easily
– Show people who you are before someone else
shows them who you are not.

10. Suggestions
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LinkedIn profile
Create an About.Me Page
Practice Profile on Google+ (Maps, Local,etc)
Profile on JustDial.Com
Start a Blog
Setup a Facebook Page
Make a Video and Post on YouTube
Create a Website

11. LinkedIn
• Most Useful
• 10-15 minutes to
setup
• Simply Upload a
resume to start
• Find Connections
easily
• Purely Professional
• SEARCHES WELL

12. About.me
• Free Personal or Business
Page
• 10 minutes to create
• Highly Customizable
• Simple to Manage
• Easily
Sharable, Discoverable

13. Google+
15 Mins Work  1st Page
of Google

14. Just Dial
• Integrates Web, Mobile
and Phone Searches
• No 1 Referral Platform in
India
• Only Consumer Search site
Worthy of a Mention in
India
• JD  VERY Google Friendly
• Easy to Setup
• Offers Customer Ratings

15. Blog
• Wordpress or Blogger
• Most Useful form of
Profile
• Easy to Setup
• Extremely Google
Friendly
• Most Valuable Profile as
rated by Patients
• Requires Considerable
Effort to Manage

16. Facebook Page
• Built on the most
accessible and used
Platform
• Can be used to build
evangelists
• Potential benefits from
mass sharing possible
• Facebook can be
restrictive at times
• Average Results with
Google

17. YouTube
• Primarily Videos
• Images/Presentations
too can be uploaded
• Reviews/ Treatments/
Facilities
• Highly Engaging
• Longest Shelf Life of
Content
• Very Google Friendly
• Media Can be Expensive

18. Website
• Analogous to a house on
the internet
• Full Control
– Contents
– Design
– Even who sees it
• Need special skills to create
and maintain
• Wide Variety of choices
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Information Source
Patient Education
Case Sharing
Online Consulting
etc…etc…etc…

19. Warren Buffet Once Said

20. Monthly Online ToDo
Google Yourself
Create Some Content (Any Type of Media)
Identify Incorrect Information About You
Online
Rectify It
Identify Negative Comments/Feedback
Resolve Issues  both Online and Offline

21. Maximize Online Exposure
• Create More Content
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Video
Images
Patient Friendly Articles
Press Releases
Research
Papers/Medical Articles
– Testimonials
– Case Studies
• Google
– Search
– Analytics
– Adwords
• Search Engine
Optimization (SEO)
• DoctorsGetOnline

22. Thanks for Viewing this
Presentation
For us to help you further,
please contact me
Email: n.nihalani@plus91.in
Twitter: @nrip
Skype: nrip.nihalani
Web: www.about.me/nrip

23. Annex: Meanwhile in the West
• 44% of People Look Online to find a Doctor 
Online Referrals are now a Business
• Harvard Business Study Says “A one-star rating
decrease can reduce revenues by nearly 10% for
a business practice.”
• “90% of patients and colleagues are now
interested in checking out review sites such
as Vitals, Rate MD’s and Healthgrades”, according
to a recent Wall Street Journal Poll

24. Annex: Social Media
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Highly Engaging
Viral
Brings People Closer
Sometimes too close
• USER METRICS
– 1% create content
– 9% respond and engage
– 90% lurk