2. #EdTech in the Classroom
Let’s get to know each other.
www.nancycudis.com
3. #EdTech in the Classroom
• How to identify, grow and find
success in your blog’s niche
• How to craft the perfect blog
post
• How to gain readership and a
loyal following
• How to promote your blog posts
on social media
• How to behave online
Power Blogging: What to expect
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4. #EdTech in the Classroom
This is going to be a four-hour
experiential sharing.
Discussion + Exercises + Group
Sharing + Games + Output (Blog)
Power Blogging: What to expect
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5. #EdTech in the Classroom
• Blogger
• Advocate
• Teacher
• Professional Writer
• Business Owner
Who is your facilitator?
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6. #EdTech in the Classroom
What is a blog?
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7. #EdTech in the Classroom
What is a blog?
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A type of website usually arranged in
chronological order from the most
recent ‘post’ (or entry) at the top of
the main page to the older entries
towards the bottom.
www.problogger.net
8. #EdTech in the Classroom
• Navigation
• Header, footer, content
• Sidebar
• Categories of posts
• Archives
• Content + images = blog post
• Contact page
• About page
www.blogbasics.com
Characteristics of a blog
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9. #EdTech in the Classroom
An example of a blog
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10. #EdTech in the Classroom
An example of a blog
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11. #EdTech in the Classroom
An example of a blog
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12. #EdTech in the Classroom
An example of a blog
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13. #EdTech in the Classroom
To summarize
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14. #EdTech in the Classroom
• Reflect and write down: Why do
you want to blog?
• Group sharing
Exercise
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15. #EdTech in the Classroom
• Share your passion?
• Make money?
• Build your personal brand?
• Just for the fun?
• For business?
Why do you blog?
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16. #EdTech in the Classroom
Why do you blog?
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17. #EdTech in the Classroom
Why do you blog?
Saptarshi RoyChaudhury
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18. #EdTech in the Classroom
In my case
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Blogging
for Passion
(Writing)
Blogging
for Advocacies
Blogging
for Education
Blogging
for Branding
Blogging
for Business
Collaborations
Teaching
Services
19. #EdTech in the Classroom
Planning is key
• Start Now – A number of people
regret spending too much time
thinking about blogging and not
actually blogging.
• Plan – Some regretted that they
didn’t put a little more thought into
their blogging before they started.
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20. #EdTech in the Classroom
Remember
Too much planning can kill a blog (or
at least can kill the opportunity for
your blog to become established as
first and can kill your passion for a
topic).
Not enough planning can lead to a
blog that doesn’t reach it’s potential
because its foundations are shaky.
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21. #EdTech in the Classroom
• Reflect and write
– Define your mission (why blog?)
– Paint a picture of your vision
– What do you want to achieve with
your blog?
– What do you want to say?
– How will you say it?
– Devise a strategy and action plan
Exercise
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24. #EdTech in the Classroom
Choosing your blog niche
• What is niche?
– A niche market is the subset of
the market on which a specific
product is focusing
– STAR Sport and ESPN target a
niche of sports enthusiasts.
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25. #EdTech in the Classroom
• What is niche blogging?
– Targeted to a niche market
– Casual fashion tips for teens,
book reviews for enthusiasts of
paranormal romance
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Choosing your blog niche
26. #EdTech in the Classroom
• Is your blogging niche broad or
narrow?
• Could you talk about your niche
morning, noon, and night?
• Don’t be afraid to tweak your
niche along the way
Finding your blog’s niche
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27. #EdTech in the Classroom
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Finding your blog’s niche
28. #EdTech in the Classroom
Exercise
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• Think of a niche you want for your
blog.
• Write it down and encircle.
29. #EdTech in the Classroom
Creating your blog’s topics
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31. #EdTech in the Classroom
• Reflect and map out the
topics that your chose niche
can generate.
Exercise
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32. #EdTech in the Classroom
Creating a blog editorial calender
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33. #EdTech in the Classroom
Creating a blog editorial calender
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34. #EdTech in the Classroom
• Select four topics from your
mind map
• Arrange them according to
degree of interest
• Create a blog editorial
calendar using this table:
Exercise
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35. #EdTech in the Classroom
Exercise
Date to be
published
Working
title
Inspiration/
examples
Keywords
to target
Call to
action
Status
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36. #EdTech in the Classroom
Choosing the platform
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37. #EdTech in the Classroom
Deciding on your domain name
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38. #EdTech in the Classroom
• Plan before you write
• Avoid editing while writing
• Don’t go straight from writing into
editing
• Edit the big picture first
Writing your first blog post
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39. #EdTech in the Classroom
• Cut down your introduction
• Add a call to action
• Don’t let Spellcheck do your
proofreading
• Don’t agonize over making it
perfect
• Preview your post and check the
formatting
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Writing your first blog post
40. #EdTech in the Classroom
• They're vs. Their vs. There
– They're going to love going there.
I heard their food is the best!
• Your vs. You're
– You made it around the track in
under a minute -- you're fast!
– How's your fast going? Are you
hungry?
• Its vs. It's
Common grammar mistakes
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41. #EdTech in the Classroom
• Incomplete Comparisons
– Our car model is faster,
better, stronger.
• Passive Voice
• Dangling Modifiers
– After declining for months,
Jean tried a new tactic to
increase ROI. (?)
– Jean tried a new tactic to
increase ROI after it had been
declining for months.
Common grammar mistakes
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42. #EdTech in the Classroom
See what I mean?
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43. #EdTech in the Classroom
Getting readers to visit your blog
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44. #EdTech in the Classroom
Be responsible.
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45. #EdTech in the Classroom
Exercise
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Date to be published Working title To be shared on
(social media)
46. #EdTech in the Classroom
Pay it forward.
Then you’re getting visitors…
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47. #EdTech in the Classroom
• Create a habit of this entire
process.
Be a power blogger!
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48. #EdTech in the Classroom
“It’s still magic even if you know how it’s done.”
–Terry Pratchett
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49. #EdTech in the ClassroomThank you.
Nancy Cudis
Proprietor | Professional Writer
The Memoriter Writing Service
nrcudis@gmail.com
www.nancycudis.com
@nrcudis
