1. Audience Insight
and Research
National NPR Program Estimates
Fall 2009, Total US, Persons 12+
NPR Produced Shows Stations Listeners
Morning Edition 680 13,304,000
All Things Considered 669 12,422,200
Weekend Edition (Sat & Sun) 654 5,372,200
Weekend Edition Saturday 647 3,698,400
Weekend Edition Sunday 643 3,066,200
Talk of the Nation 328 3,199,800
Wait Wait…Don t Tell Me
Wait Wait…Don’t Tell Me 555 3,010,600
3 010 600
Weekend All Things Considered 616 1,974,900
Tell Me More 74 632,400
NPR Stations 902 33,890,100
(BASED ON MONDAY‐SUNDAY 6AM‐12MIDNIGHT, INCLUDING
PRI, APM, AND LOCAL PROGRAMMING)
NPR Programming & NPR Newscasts
NPR Programming & NPR Newscasts 908 27,064,100
27 064 100
(BASED ON ALL NPR PRODUCED SHOWS – AS LISTED ABOVE) AND
ACQUIRED SHOWS (I.E. CAR TALK, FRESH AIR, ETC)
SOURCE: ACT 1 BASED ON ARBITRON NATIONWIDE, BASED ON PROGRAM BROADCAST TIMES, MONDAY‐SUNDAY, MIDNIGHT TO MIDNIGHT.