1. Beyond November:
Collaboration
and
Election Coverage
October 4, 2012

2.  Archived at: DigitalServices.NPR.org – Click on News Training
 Submit questions and comments on the right throughout
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3. Guests:
Bill Raack
News Director
St. Louis Public Radio
@BillRaack
Kelsey Proud
Online/Social Media Producer
St. Louis Public Radio
@KelseyProud
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4. What is Beyond
November?
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5. Mission Statement
BeyondNovember.org is a collaboration of the
Nine Network of Public Media, St. Louis Public
Radio and the St. Louis Beacon that shines a light
on politics and public policy issues that matter to
voters in our region. We aim to engage citizens in
an ongoing conversation about issues that
concern them and will use that information along
with our own resources to hold public officials
accountable through the election season and
beyond.
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6. Focus
 Understanding and giving voice to voters concerns.
 Explaining how political issues affect individuals.
 Disclosing the influence of money and interests on the political
process.
 Checking candidates’ assertions and positions against facts and
reality.
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7. Main Objectives
 To deliver information citizens can use to make informed
decisions.
 To encourage community interaction and engagement
that spurs participation.
 To hold candidates and elected officials accountable
during this election cycle and into the future.
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8. Successful outcomes
If an increasing number of residents:
 find BeyondNovember and engage with the information we provide.
 consider BeyondNovember credible, serious and worth visiting more
than once.
 learn something they didn't already know and consider
BeyondNovember insightful.
 believe we are the best source of accurate, unbiased information.
 participate in civic opportunities related to key issues.
 believe we are worth supporting by recommending us to their
acquaintances and maybe even becoming members of one or more
of our organizations.
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9. How does it work?
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10. Lessons Learned:
On Collaboration
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11. Lessons Learned: The Basics
1. Link, Link, Link, Link
2. Tweet, Re-Tweet
3. In general, put things in writing
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12. Link, Link, Link, Link
 Link, Link, Link, Link
On homepages
On social media
On story pages
On air
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13. Link
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14. Link
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15. Link
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16. Link
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17. Lessons Learned: The Basics
1. Link, Link, Link, Link
2. Be selective about social media pages
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18. Be Selective About Social Media Pages
Questions:
 Do you have time to manage a Facebook page?
 What happens to it when the project is over?
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19. Be Selective About Social Media Pages
Questions:
 Do you have time to manage a Facebook page?
 What happens to it when the project is over?
Answers:
 Utilize the pages you already have
 Share a hashtag
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20. Lessons Learned: The Basics
1. Link, Link, Link, Link
2. Be selective about social media pages
3. What will you measure?
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21. Lessons Learned: Internal
1. How will you communicate?
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22. Lessons Learned: Internal
1. How will you communicate?
2. A project specific manager and reporter
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23. Lessons Learned: Internal
1. How will you communicate?
2. A project specific manager and reporter
3. Utilize strengths of each organization
• Unique content: podcast, profiles, conversation.
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24. Lessons Learned:
On Content
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25. Lessons Learned: On Content
1. What works?
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26. Lessons Learned: On Content
1. What works?
2. What doesn’t?
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27. Lessons Learned: On Content
1. What works?
2. What doesn’t?
3. Live coverage
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28. What’s Next?
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29. Questions?
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