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Finding the Image, Story or Video You Need by Aggregating Content

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Finding the Image, Story or Video You Need by Aggregating Content

  1. 1. Finding the story, image or video you need
  2. 2. Housekeeping  Submit questions throughout on the right hand side in the chat box  Resources and presentation will be in Dropbox  Check out the hashtag #NPRKnight on Twitter 2
  3. 3. Previously, on #NPRKnight training…  The importance of headlines  Writing for the web  Your daily workflow  Visual Storytelling 3
  4. 4. This week, on #NPRKnight training… I. What are we talking about again? • What is aggregation? • When should we aggregate? II. Making aggregation visual: • When should we add photos? • When should we add videos? 4
  5. 5. What is aggregation? 5
  6. 6. A fancy word for using your resources wisely 6
  7. 7. Anatomy of an aggregated post 7
  8. 8. Anatomy of an aggregated post 8
  9. 9. Anatomy of an aggregated post 9
  10. 10. Anatomy of an aggregated post 10
  11. 11. Anatomy of an aggregated post  Source is NAMED  Source is LINKED TO  Quoted TEXT LOOKS DIFFERENT (blocked text, colored, italics)  Use no more than 200 WORDS, if relevant - more likely a paragraph or a sentence.  Keep the TEXT TOGETHER (as it appeared in the original story) 11
  12. 12. Five Reasons to Aggregate?  It has local relevance – your audience is interested  You can add context to the story  Someone else is doing an excellent job covering a story  You don’t have reporters or resources on the scene  You discover a story from another source 12
  13. 13. 13
  14. 14. When should I look for photos?  What is the best way to represent my story?  Think of the visuals from the beginning of your reporting  What are my resources? 14
  15. 15. What are my resources? 15
  16. 16. One tactic: Creative Commons Creative Commons, by Karin Dalziel (CC BY) 16
  17. 17. 1. "Attribution" license – symbolized as “BY” 1. “Non-Commercial" license – symbolized as “NC” 2. “No Derivatives” – symbolized as “ND” 1. “ShareAlike” – symbolized as “SA” 17
  18. 18. NPR uses this:  "Attribution" license – symbolized as “BY” • You must attribute the photo to the source  “Non-Commercial" license – symbolized as “NC” 18
  19. 19. Other:  “No Derivatives” – symbolized as “ND”  Means that you can’t crop a photo or edit it 19
  20. 20. Other:  “ShareAlike” – symbolized as “SA” Means you license your new creation under the same Creative Commons ShareAlike license. 20
  21. 21. Four Questions to Ask Before Using a Photo  Which image best conveys the important elements of the story?  What is the editorial relevance of each frame?  What aspects of the image best convey the story to the reader?  Will the caption add editorial relevance to the image, not justify the use of the image? 21
  22. 22. http://search.creativecommons.org/ 22
  23. 23. 23
  24. 24. 24
  25. 25. 25
  26. 26. 26
  27. 27. 27
  28. 28. 28
  29. 29. VIDEO 29
  30. 30. When is it worth using videos?  When you want to add a dynamic element to a story  When text, images and audio aren’t enough  When the clip provides a sense of place for the story When news is happening quickly and you need to save time/space on describing something (don’t say, SHOW it)  It has local relevance – your audience is interested 30
  31. 31. How to find videos 31
  32. 32. How to find videos  Often the video your story needs is already out there. So here are some ways to use YouTube, Vimeo and other video services to work for your site.  Jim Hill from KUNC offers his tips for finding videos with minimal effort 32
  33. 33. 1. Subscribe to a search query in RSS on YouTube  http://www.youtube.com/rss/search/QUERY.rss  You can refine your search by separating queries with a comma. EXAMPLE: you can search for Boulder, Colorado  You can also change the order by changing “relevance” to “published” or “view count.” 33
  34. 34. 2. Subscribe to a tag query in RSS on YouTube  EXAMPLE: I want to subscribe to any video tagged “Denver” or “Craft Beer” or “Flying Squirrel”  Tip: replace spaces with a dash < – > in your query  http://www.youtube.com/rss/search/denver-craftbeer- flyingsquirrel.rss 34
  35. 35. 3. Play with YouTube News and Google News  How do they know where you are? Trust us, Google knows everything. 35
  36. 36. 4. Learn to make search filters work for you  Search for only ‘recently uploaded’ videos  Search for an exact match only: “<query>”  Search for only HD videos  Force a search to include a second query: <query1> + <query2>  Force a search to OMIT a second query: <query1> - <query2> 36
  37. 37. 5. Don’t forget Vimeo!  it’s a great place to find more arts & culture driven content, less news  a. Browse CATEGORIES http://vimeo.com/categories  b. Browse GROUPS http://vimeo.com/groups  c. Browse CHANNELS http://vimeo.com/channels 37
  38. 38. 5. But be sure you can use the videos you find  Is there an embed code or a link?  Check for Creative Commons license  Give credit 38
  39. 39. When do you make video its own story? Consider two things: 1. Impact of the clip 2. Your own editorial judgment. 39
  40. 40. Impact of the clip 40
  41. 41. Editorial Judgment— It’s still all about the impact  Start with this question: Would this be of interest to your audience or further your own reporting on a subject?  For video only: Give a brief reason in text for why your audience should click play.  Treat it like social sharing: here it is and here’s the reason to watch.  Video-only posts live or die based on your headline and visual.  Give it the watch test: If you’re watching over and over or sharing it in the office, it’s good enough to go online. 41
  42. 42. Aggregation: Bringing it all home 42
  43. 43. Aggregation: Bringing it all home 43
  44. 44. Aggregation: Bringing it all home 44
  45. 45. Aggregation: Bringing it all home 45
  46. 46. And, of course, strong headlines! Seattle $1.1 billion short of funding pensions Video: Haunting time-lapse of Seattle without people Video: How police confronted the Café Racer killer And The Drunkest City In America Goes To…Boston! LAPD manhunt rumor control: Drones, sightings and what's actually true (updated) 46
  47. 47. Questions? 47
  48. 48. Assignment: Write a short aggegrated post, using any combination of photo, video, and stories from another sources. Don’t forget the headline! Email to dseditorial@npr.org with your station call letters in the email subject line 48

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