1. Cover the Election
With Core
Publisher
October 18, 2012

2. Guests:
Teresa Gorman
@NPRDigitalSVCS
@gteresa
tgorman@npr.org
Scott Finn
News Director
WUSF
@RadioScott
2

3. Submit questions on the
right 
Archived at digitalservices.npr.org.
Click on “News Training”
Teresa Gorman
tgorman@npr.org

4. Questions to ask
 How is your coverage unique?
 What does your audience
expect?
 What can you do well in the
time left?
4

5. Cover the Election With Core Publisher
1. Choose your battles with the help of analytics
dashboard
2. Selectively use NPR API and widgets
3. Link out with Web Clips, in with related
content
4. Prioritize big news with the homepage
5. Streamline coverage with a topic page
6. Use your secret weapon
5

6. 1. Choose Your Battles
6

7. 1. Choose Your Battles: With Help!
Don’t create
content in a
vacuum
7

8. 1. Choose Your Battles: With Help!
 What are people reading?
 What are people NOT
reading?
 What are people sharing?
 What are people
commenting on?
8

9. 1. Choose Your Battles: With Help!
 Is there an opportunity for
a follow up story?
 Should you tweak
headlines?
 Did you post at the right
time?
9

10. 1. Choose Your Battles: With Help!
 Is there an opportunity for
a follow up story?
 Should you tweak
headlines?
 Did you post at the right
time?
 Are you using your time
wisely?
10

11. Cover the Election With Core Publisher
1. Choose your battles with the help of analytics
dashboard
2. Selectively use NPR API and widgets
3. Link out with Web Clips, Link in with related
content
4. Prioritize big news with the homepage
5. Streamline coverage with a topic page
6. Use your secret weapon
11

12. 2. Selectively use NPR API and Election Blocks
Does it have
local relevance?
12

13. 2. Selectively use NPR API and Election Blocks
 Live Blog story
ID will be
available on
NPRStations.org
13

14. 2. Selectively use NPR API and Election Blocks
 Find other embed
codes and Core
Publisher Election
Block Information
on
NPRStations.org at
http://bit.ly/NPRelectio
ninfo2012
14

15. Cover the Election With Core Publisher
1. Choose your battles with the help of analytics
dashboard
2. Selectively use NPR API and widgets
3. Link out with Web Clips, Link in with related
content
4. Prioritize big news with the homepage
5. Streamline coverage with a topic page
6. Use your secret weapon
15

16. 3. Link out with Web Clips
16

17. 3. Link in with related content
17

18. Cover the Election With Core Publisher
1. Choose your battles with the help of analytics
dashboard
2. Selectively use NPR API and widgets
3. Link out with Web Clips, Link in with related
content
4. Prioritize big news with the homepage
5. Streamline coverage with a topic page
6. Use your secret weapon
18

19. 4. Prioritize big news with homepage tools
19

20. How to make a Lead Story
1. Go to Add Content --> Under Edit Queues -->
Lead Stories.
2. Change Number of Rows to the desired number
of stories you wish to include (either one or
three) --> Rebuild.
3. In each Post field, start typing a headline to find
the story you want displayed.
4. Display check box next to each headline.
5. Save Queue when you’re ready to publish the
Lead Stories to your homepage.
20

21. Cover the Election With Core Publisher
1. Choose your battles with the help of analytics
dashboard
2. Selectively use NPR API and widgets
3. Link out with Web Clips, Link in with related
content
4. Prioritize big news with the homepage
5. Streamline coverage with a topic page
6. Use your secret weapon
21

22. 5. Streamline coverage with a topic page
22

23. How to add a topic page
1. Go to Add content –> Topic
2. Give your topic a Title (like “2012 Election”
or “New Hampshire Election News”)
3. Provide a summary in the Body field
4. Upload image in the Topic Assets section
5. Under Associated Tags, select up to five tags
relevant to your topic
6. Save
23

24. Cover the Election With Core Publisher
1. Choose your battles with the help of analytics
dashboard
2. Selectively use NPR API and widgets
3. Link out with Web Clips, Link in with related
content
4. Prioritize big news with the homepage
5. Streamline coverage with a topic page
6. Use your secret weapon
24

25. 6. Your Top Secret Weapon…
25

26. 6. Local Content
Content is your top
secret election
coverage weapon
26

27. 6. Local Content
27

28. 6. Local Content: The Post Page
28

29. 6. Secret Weapon: The Post Page
Make a
slideshow
29

30. 6. Secret Weapon: The Post Page
 Embed Videos in
“Source” on post
page
30

31. 6. Secret Weapon: The Post Page
 Embed a Storify in “Source” on Post Page
31

32. 6. Secret Weapon: The Post Page
32

33. 6. Secret Weapon: Live Blog on the Post Page
33

34. Live Blog Experiment with Core Publisher Stations…
34

35. CASE STUDY: WUSF RNC COVERAGE
35

36. RECORD VIEWS AND LISTENS
 Site broke all previous WUSF website records
 Online streaming up 37 percent
 Two stories broke into top 20 for NPR Core
Publisher system in August
36

37. How?
37

38. How?
1. Have a plan
2. Get extra help
3. Train everyone on tools beforehand
4. Carve out unique, local angles
5. Experiment with new tools
38

39. Have a Plan
39

40. How?
1. Have a plan
2. Get extra help
3. Train everyone on tools beforehand
4. Carve out unique, local angles
5. Experiment with new tools
40

41. Get Extra Help
41

42. How?
1. Have a plan
2. Get extra help
3. Train everyone on tools beforehand
4. Carve out unique, local angles
5. Experiment with new tools
42

43. Train Everyone Beforehand on Tools
43

44. How?
1. Have a plan
2. Get extra help
3. Train everyone on tools beforehand
4. Carve out unique, local angles
5. Experiment with new tools
44

45. Carve Out Unique, Local Angles
45

46. How?
1. Have a plan
2. Get extra help
3. Train everyone on tools beforehand
4. Carve out unique, local angles
5. Experiment with new tools
46

47. Experiment: Storify
47

48. Experiment: Video
48

49. Experiment: Video
49

50. Experiment: Photos, Photos, Photos
50

51. How?
1. Have a plan
2. Get extra help
3. Train everyone on tools beforehand
4. Carve out unique, local angles
5. Experiment with new tools
51

52. Total RNC Web traffic
38,137 pageviews from more than 30,000 unique users
Up more than 300 percent from average
52

54. 54

55. Questions?
55