This document discusses using social media to find story ideas for reporting. It lists 10 case studies of reporters finding story leads on social media, such as a tweet about a college closing leading to a news story. An upcoming training is advertised on using social media with tips and exercises. A Twitter contest is also mentioned. Reporters will discuss engaging local content on social media in upcoming weeks. Contact information is provided to ask questions.

1. Case Studies: Mining Social
for Story Ideas
November 2012

2. Coming up later today…
NPR Reporter Kirk Siegler on
Using Social Media in Reporting
2 p.m. EST
Register here: http://bit.ly/npr-kirk

3. This Week
• No assignment!
• Want to get ahead?
We have some exercises in the guide:
http://bit.ly/npr-social-training
• Twitter contest continues. Find the list here:
http://bit.ly/twitter-contest-list

4. Coming up next week…
What Types of Local
Content Trigger Engagement
Tuesday, November 27
11 a.m. EST
2 p.m. EST
Wednesday, November 28
11 a.m. EST
2 p.m. EST

5. A Successful Social Media Plan
Producing content that
people will share
Using social media to Sharing your content on
find sources and story social media, engaging
ideas with people

6. A Successful Social Media Plan
Producing content that
people will share
Using social media to Sharing your content on
find sources and story social media, engaging
ideas with people

7. 10 Case Studies in
Using Social Media to
Find Story Ideas

8. 2 ounces of
marijuana

11. The Late-Breaking
Tweet

12. "In there was a tweet from a Tyler T.V. station
about a college that closed its doors and
furloughed all but 11 employees for a major
financial restructuring. I just glanced over the
story and decided to take the big points and toss
up a three- or four-line story."
-Jerrod Knight, GM, KETR

15. San Francisco
Time-Lapse

19. Long Lines
at the DMV

20. “I saw a tweet that someone was still waiting a
long time in line at the DMV, so I checked the
wait times on the DMV site and saw that they
were still quite long.”
-Emilie Mutert, KCUR

23. Why move
to Austin?

27. The Long-Tailed
Weasel

30. The Lobster
Whisperer

34. The Hidden City

37. The Oakland Fire

41. The Illegal Tweets

45. Coming up later today…
NPR Reporter Kirk Siegler on
Using Social Media in Reporting
2 p.m. EST
Register here: http://bit.ly/npr-kirk

46. This Week
• No assignment!
• Want to get ahead?
We have some exercises in the guide:
http://bit.ly/npr-social-training
• Twitter contest continues. Find the list here:
http://bit.ly/twitter-contest-list

47. Coming up next week…
What Types of Local
Content Trigger Engagement
Tuesday, November 27
11 a.m. EST
2 p.m. EST
Wednesday, November 28
11 a.m. EST
2 p.m. EST

48. Questions?
eathas@npr.org
http://bit.ly/npr-social-training