Presented at the Mobile VAS Summit in Kuala Lumpur on 14 March 2012. Focused on 10 trends / business models shaping the Mobile Internet business in Malaysia.

1. Trends & Business Models for Mobile Internet in
the Malaysian Market
Praveen Rajan
Head of Internet & Services, DiGi Telecommunications
6th Annual Mobile VAS Summit
14 March 2012, Kuala Lumpur

2. 5 Things About Malaysia

4. 5 Things About Malaysia

5. 5 Things About DiGi

6. 5 Things About DiGi

9. 80% of the market using feature phones
Device replacement is priority #1

10. 80% of the market is Prepaid
Maximize monetization variables

11. PRICE QUOTA SPEED
VALIDITY TIME POLICIES

12. Rationalization of Pay As You Use
There is room to craft profitable models

13. Charging
10sen/10kb 30sen/MB
Blocks
Daily Max Time Peak / Off
Charge Charging Peak

14. Cost per MB
Profitability versus utilization
& monetization through top-ups

15. Price per MB
Cost per MB
Commitment (RM)

16. Bucket plans for Postpaid
Bundle Internet with voice-centric plans

20. Policy differentiation
to separate Big, Small & Medium screen

21. P2P VOIP PEAK
TETHERING PRIORITY OFF PEAK

22. Online acquisition is an enabler
Nationwide reach (with good logistics)

24. Competitive Internet roaming
Leveraging on scale / partnerships

26. Stimulate usage on feature phones
While working on device replacement

28. Device subsidies in an open market can be
challenging
Airtime rebates could be an alternative

30. Device replacement Monetization variables
Pay As You Use Cost per MB
Bucket plans Policy differentiation
Online acquisition Internet roaming
Stimulate usage Device subsidies

31. Questions?