Creating a Sustainable Mobile Internet Ecosystem to Drive Profitability
1. Creating a Sustainable Mobile Internet Ecosystem
to Drive Profitability
Praveen Rajan
Head of Mobile Internet & Advanced Data Services, DiGi Telecommunications
5th Annual Mobile VAS Summit
27 April 2011, Singapore
13. • Easier to predict
• Harder to predict
when & where
when & where
• Longer
• Shorter
attachment to the
attachment to the
network
network
• Better speed
• Usage depends
drives more
on device
volume
16. 2
Prioritize Your
Territories
go deep for big
screen, go wide for
small screen
big screen & small
screen have varying
levels of tolerance
17. 3
Fair Use
Quota for
all Products
Start early,
communicate
everywhere
18. 4
Maximize
Off-peak
Can it
complement fixed
broadband?
19. Zero Settings
Get rid of multiple
APNs, set defaults in
devices
5
20. ATTENTION!
You have reached 75%
of your quota.
Smart Notifications
Opportunity to upsell to
premium packages
6
21. Peace of Mind Pricing
no charge after quota
incentivize customers to upgrade or buy top-ups
7
22. Speed /
Consistency
Peace of Mind Prioritize Your
Pricing Territories
Profitable
Mobile Internet
Ecosystem
Smart Fair Use
Notifications Quota
Zero Maximize
Settings Off-peak