SlideShare ist ein Scribd-Unternehmen logo

The power of social media

•Als PPT, PDF herunterladen•
•
npongonis
npongonis

The document discusses social media and its use among online Hispanics. It provides an overview of popular social media platforms like Facebook, Twitter, and LinkedIn. It then discusses how Hispanics are highly engaged on social media and details two case studies of how organizations like the CDC and NBA market to Hispanic audiences on social media.

TechnologieBusiness
1 von 37
 
The Power of Social Media A Perspective of Online Hispanics And Social Media Presented by: Social Media Spanish (SMS) Presenter: Natasha Pongonis Social Media Director
Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media
Social Media - Why Social Media? 3 out of 4 people in America use Social Media Technology
Which Forums ,[object Object],[object Object],[object Object],[object Object],Source: Hispanics users on Facebook & Twitter, Social Media Spanish Blog
Facebook ,[object Object],[object Object],[object Object],[object Object],Source: A Beginner's Guide To Facebook: Learn The Basics Of Facebook by Susan Ng “ Helps you connect and share with the people in your life.” –Facebook
Facebook Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Continued ,[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: A basic guide to understanding language used on Twitter by Gene Patterson Twitter: online social networking and microblogging that enables its users to send and read text-based posts of up to 140  characters
Twitter – Terminology 101 RT (Retweet)  - Tweeting content posted by another user Hash Tag  - the '#' symbol followed by a term describing or naming the topic Tweeps  - Twitter + peeps (friends) Tweetup  - Twitter + meetup: a gathering of people based on a Twitter conversation Tweighbor  - Someone who is a member of your Twitter community Tweeple  - Twitter + people; Also Tweople Twibe  - Twitter tribe; people on Twitter that you follow or those who are following you Twitterers  - Group of people who have Twitter accounts Twitterspeak  - Language found only in tweets and not normally used in Conversation Twollow  - Act of following someone on Twitter
Twitter ,[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: LinkedIn Corporation © 2010 “ LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” –LinkedIn
LinkedIn Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: LinkedIn Corporation © 2010
LinkedIn ,[object Object],[object Object]
Google+ ,[object Object],[object Object],[object Object],Google+ makes connecting on the web more like connecting in the real world. Share your thoughts, links and photos with the right circles.
Google+ ,[object Object],[object Object],[object Object],Source: Google social network: The 5 key features of Google+ by Gordon Macrae Google+ is predicted to be next Big Thing for Business… It has the potential to be a great collaboration and communication platform
Do’s and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do’s and Don’ts ,[object Object],[object Object],[object Object],[object Object]
Do’s and Don’ts ,[object Object],[object Object],[object Object],[object Object]
Social Media & Hispanics
Did you know…? Hispanics learn about brands, compare prices, and make final decision online more than general market ,[object Object],[object Object],[object Object],1. Hispanic Cyber study 2010, AOL Advertising 2010
Hispanics are a very social group with high usage of social media 3 Twitter Usage in America 2010, Edison Research, 2 Lesson From Coca-Cola, Twitter and Univision ,[object Object],[object Object],[object Object],[object Object]
Are all Hispanics the same? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hispanics in the US This pie shows the national distribution, although the mix of segments varies by region and metropolitan area. Source: America’s Latino Future, 2015 and Beyond, Geoscape, American MarketscapeDataStream
Which Forums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Hispanics users on Facebook & Twitter, Social Media Spanish Blog
The World map of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brands Marketing to Hispanics on SM
Case Studies ,[object Object],[object Object]
CDC en Espanol ,[object Object],[object Object],The CDC, dedicated to protecting health & promoting quality of life through prevention and control of disease, injury, and disability ,[object Object],[object Object],[object Object],[object Object]
CDC en Espanol ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CDC & Live Chats ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],“ Social Media is a key component, it allows our fans to engage with our sport and our player in a more personalized level” NBA NBA éne•bé•a ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NBA éne•bé•a
NBA éne•bé•a ,[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I look forward to your questions! Questions?

Empfohlen

Alliance for Nonprofit Excellence Conference 5.2010 Social Media Trainingin
Alliance for Nonprofit Excellence Conference 5.2010 Social Media TraininginAlliance for Nonprofit Excellence Conference 5.2010 Social Media Trainingin
Alliance for Nonprofit Excellence Conference 5.2010 Social Media Traininginjleigh206
 
Digital Professionalism 2013
Digital Professionalism 2013Digital Professionalism 2013
Digital Professionalism 2013Christopher Pell
 
Social media for beginners
Social media for beginnersSocial media for beginners
Social media for beginnersHeather Hurley
 
Language and culture. lecture two.
Language and culture. lecture two.Language and culture. lecture two.
Language and culture. lecture two.TamaraMontgomery
 
Social Media at SIUC - CAC Talk
Social Media at SIUC - CAC TalkSocial Media at SIUC - CAC Talk
Social Media at SIUC - CAC Talkdlaur
 
Building Community Through Social Media
Building Community Through Social MediaBuilding Community Through Social Media
Building Community Through Social MediaDr. Ed Cabellon
 
Twitter & Tweets
Twitter & TweetsTwitter & Tweets
Twitter & TweetsBARRY HAMMOND
 
Edu Social Media Butterfly
Edu Social Media ButterflyEdu Social Media Butterfly
Edu Social Media Butterflydlaur
 

Empfohlen

Alliance for Nonprofit Excellence Conference 5.2010 Social Media Trainingin
Alliance for Nonprofit Excellence Conference 5.2010 Social Media TraininginAlliance for Nonprofit Excellence Conference 5.2010 Social Media Trainingin
Alliance for Nonprofit Excellence Conference 5.2010 Social Media Traininginjleigh206
 
Digital Professionalism 2013
Digital Professionalism 2013Digital Professionalism 2013
Digital Professionalism 2013Christopher Pell
 
Social media for beginners
Social media for beginnersSocial media for beginners
Social media for beginnersHeather Hurley
 
Language and culture. lecture two.
Language and culture. lecture two.Language and culture. lecture two.
Language and culture. lecture two.TamaraMontgomery
 
Social Media at SIUC - CAC Talk
Social Media at SIUC - CAC TalkSocial Media at SIUC - CAC Talk
Social Media at SIUC - CAC Talkdlaur
 
Building Community Through Social Media
Building Community Through Social MediaBuilding Community Through Social Media
Building Community Through Social MediaDr. Ed Cabellon
 
Twitter & Tweets
Twitter & TweetsTwitter & Tweets
Twitter & TweetsBARRY HAMMOND
 
Edu Social Media Butterfly
Edu Social Media ButterflyEdu Social Media Butterfly
Edu Social Media Butterflydlaur
 
American Majority Facebook Manual
American Majority Facebook ManualAmerican Majority Facebook Manual
American Majority Facebook ManualJennifer Raiffie
 
American Majority Twitter Manual
American Majority Twitter ManualAmerican Majority Twitter Manual
American Majority Twitter ManualJennifer Raiffie
 
Engaging The Conversation, Presented to the Fort Bend Chamber
Engaging The Conversation, Presented to the Fort Bend ChamberEngaging The Conversation, Presented to the Fort Bend Chamber
Engaging The Conversation, Presented to the Fort Bend ChamberFort Bend County Office of Emergency Management
 
Using Social Media for Sales Success
Using Social Media for Sales SuccessUsing Social Media for Sales Success
Using Social Media for Sales SuccessLeigh-Anne Lawrence
 
Social Networking
Social NetworkingSocial Networking
Social Networkingswamipise14
 
Social Media Glossary of Terms
Social Media Glossary of TermsSocial Media Glossary of Terms
Social Media Glossary of TermsJennifer Way
 
Fierce resistance
Fierce resistanceFierce resistance
Fierce resistancestuszynski
 
Twitter
TwitterTwitter
Twitterbecca6453
 
Presentation On Twitter Facebook
Presentation On Twitter FacebookPresentation On Twitter Facebook
Presentation On Twitter Facebookshellymahendru
 
Introduction to Social Media tools for NGOs
Introduction to Social Media tools for NGOsIntroduction to Social Media tools for NGOs
Introduction to Social Media tools for NGOsAfricanCommonsProject
 
Twitter & Facebook 101
Twitter & Facebook 101Twitter & Facebook 101
Twitter & Facebook 101Kory Kredit
 
Social Media to extend email marketing.pdf
Social Media to extend email marketing.pdfSocial Media to extend email marketing.pdf
Social Media to extend email marketing.pdfAnjanette Delgado
 
Tweetcamp III
Tweetcamp IIITweetcamp III
Tweetcamp IIILee Aase
 
An introduction to Twitter
An introduction to TwitterAn introduction to Twitter
An introduction to TwitterTogether Housing Group
 
Facebook Manual
Facebook ManualFacebook Manual
Facebook ManualHafidzah Aziz
 
RCBB - Introduction to Social Media (Nov 12) (edited version)
RCBB - Introduction to Social Media (Nov 12) (edited version)RCBB - Introduction to Social Media (Nov 12) (edited version)
RCBB - Introduction to Social Media (Nov 12) (edited version)Rotary Club of Burnham Beeches
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyMolly Robinson
 
Become a social media super hero twitter
Become a social media super hero twitterBecome a social media super hero twitter
Become a social media super hero twitterThe Creative Collective
 
"Strategies to Reach and Inform a New Latino America" by Cliff Despres
"Strategies to Reach and Inform a New Latino America" by Cliff Despres"Strategies to Reach and Inform a New Latino America" by Cliff Despres
"Strategies to Reach and Inform a New Latino America" by Cliff DespresLuke Rosenberger
 
Module 02.Spreadable media
Module 02.Spreadable mediaModule 02.Spreadable media
Module 02.Spreadable mediaJulian Matthews
 
Building Your Whuffie
Building Your WhuffieBuilding Your Whuffie
Building Your WhuffieDr. Ed Cabellon
 
Leveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKiLeveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKiKiKi L'Italien
 

Weitere ähnliche Inhalte

Was ist angesagt?

American Majority Facebook Manual
American Majority Facebook ManualAmerican Majority Facebook Manual
American Majority Facebook ManualJennifer Raiffie
 
American Majority Twitter Manual
American Majority Twitter ManualAmerican Majority Twitter Manual
American Majority Twitter ManualJennifer Raiffie
 
Using Social Media for Sales Success
Using Social Media for Sales SuccessUsing Social Media for Sales Success
Using Social Media for Sales SuccessLeigh-Anne Lawrence
 
Social Networking
Social NetworkingSocial Networking
Social Networkingswamipise14
 
Social Media Glossary of Terms
Social Media Glossary of TermsSocial Media Glossary of Terms
Social Media Glossary of TermsJennifer Way
 
Fierce resistance
Fierce resistanceFierce resistance
Fierce resistancestuszynski
 
Presentation On Twitter Facebook
Presentation On Twitter FacebookPresentation On Twitter Facebook
Presentation On Twitter Facebookshellymahendru
 
Introduction to Social Media tools for NGOs
Introduction to Social Media tools for NGOsIntroduction to Social Media tools for NGOs
Introduction to Social Media tools for NGOsAfricanCommonsProject
 
Twitter & Facebook 101
Twitter & Facebook 101Twitter & Facebook 101
Twitter & Facebook 101Kory Kredit
 
Social Media to extend email marketing.pdf
Social Media to extend email marketing.pdfSocial Media to extend email marketing.pdf
Social Media to extend email marketing.pdfAnjanette Delgado
 
Tweetcamp III
Tweetcamp IIITweetcamp III
Tweetcamp IIILee Aase
 
RCBB - Introduction to Social Media (Nov 12) (edited version)
RCBB - Introduction to Social Media (Nov 12) (edited version)RCBB - Introduction to Social Media (Nov 12) (edited version)
RCBB - Introduction to Social Media (Nov 12) (edited version)Rotary Club of Burnham Beeches
 
Become a social media super hero twitter
Become a social media super hero twitterBecome a social media super hero twitter
Become a social media super hero twitterThe Creative Collective
 
"Strategies to Reach and Inform a New Latino America" by Cliff Despres
"Strategies to Reach and Inform a New Latino America" by Cliff Despres"Strategies to Reach and Inform a New Latino America" by Cliff Despres
"Strategies to Reach and Inform a New Latino America" by Cliff DespresLuke Rosenberger
 
Module 02.Spreadable media
Module 02.Spreadable mediaModule 02.Spreadable media
Module 02.Spreadable mediaJulian Matthews
 

Was ist angesagt? (20)

American Majority Facebook Manual
American Majority Facebook ManualAmerican Majority Facebook Manual
American Majority Facebook Manual
 
American Majority Twitter Manual
American Majority Twitter ManualAmerican Majority Twitter Manual
American Majority Twitter Manual
 
Engaging The Conversation, Presented to the Fort Bend Chamber
Engaging The Conversation, Presented to the Fort Bend ChamberEngaging The Conversation, Presented to the Fort Bend Chamber
Engaging The Conversation, Presented to the Fort Bend Chamber
 
Using Social Media for Sales Success
Using Social Media for Sales SuccessUsing Social Media for Sales Success
Using Social Media for Sales Success
 
Social Networking
Social NetworkingSocial Networking
Social Networking
 
Social Media Glossary of Terms
Social Media Glossary of TermsSocial Media Glossary of Terms
Social Media Glossary of Terms
 
Fierce resistance
Fierce resistanceFierce resistance
Fierce resistance
 
Twitter
TwitterTwitter
Twitter
 
Presentation On Twitter Facebook
Presentation On Twitter FacebookPresentation On Twitter Facebook
Presentation On Twitter Facebook
 
Introduction to Social Media tools for NGOs
Introduction to Social Media tools for NGOsIntroduction to Social Media tools for NGOs
Introduction to Social Media tools for NGOs
 
Twitter & Facebook 101
Twitter & Facebook 101Twitter & Facebook 101
Twitter & Facebook 101
 
Social Media to extend email marketing.pdf
Social Media to extend email marketing.pdfSocial Media to extend email marketing.pdf
Social Media to extend email marketing.pdf
 
Tweetcamp III
Tweetcamp IIITweetcamp III
Tweetcamp III
 
An introduction to Twitter
An introduction to TwitterAn introduction to Twitter
An introduction to Twitter
 
Facebook Manual
Facebook ManualFacebook Manual
Facebook Manual
 
RCBB - Introduction to Social Media (Nov 12) (edited version)
RCBB - Introduction to Social Media (Nov 12) (edited version)RCBB - Introduction to Social Media (Nov 12) (edited version)
RCBB - Introduction to Social Media (Nov 12) (edited version)
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Become a social media super hero twitter
Become a social media super hero twitterBecome a social media super hero twitter
Become a social media super hero twitter
 
"Strategies to Reach and Inform a New Latino America" by Cliff Despres
"Strategies to Reach and Inform a New Latino America" by Cliff Despres"Strategies to Reach and Inform a New Latino America" by Cliff Despres
"Strategies to Reach and Inform a New Latino America" by Cliff Despres
 
Module 02.Spreadable media
Module 02.Spreadable mediaModule 02.Spreadable media
Module 02.Spreadable media
 

Ähnlich wie The power of social media

Leveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKiLeveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKiKiKi L'Italien
 
Put Social Media to Work for You and Your Organization
Put Social Media to Work for You and Your OrganizationPut Social Media to Work for You and Your Organization
Put Social Media to Work for You and Your OrganizationKatherine Swartz Hilton
 
Understanding Social Media Spring 2014
Understanding Social Media Spring 2014Understanding Social Media Spring 2014
Understanding Social Media Spring 2014Yadira Galindo
 
Social Media for Public Affairs
Social Media for Public AffairsSocial Media for Public Affairs
Social Media for Public AffairsMike Panetta
 
Understanding Social Media Class II Fall 2013
Understanding Social Media Class II Fall 2013Understanding Social Media Class II Fall 2013
Understanding Social Media Class II Fall 2013Yadira Galindo
 
Changing Perceptions with Social Media
Changing Perceptions with Social MediaChanging Perceptions with Social Media
Changing Perceptions with Social MediaGeben Communication
 
Your 'traditional' social media toolkit
Your 'traditional' social media toolkitYour 'traditional' social media toolkit
Your 'traditional' social media toolkitjoniayn
 
Navca Twitter
Navca TwitterNavca Twitter
Navca TwitterLasa UK
 
Maximizing the Use of Social Media and Technology at AIRI Institutes
Maximizing the Use of Social Media and Technology at AIRI InstitutesMaximizing the Use of Social Media and Technology at AIRI Institutes
Maximizing the Use of Social Media and Technology at AIRI InstitutesSanky Inc.
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social MediaJason Piasecki
 
Social media 2014
Social media 2014Social media 2014
Social media 2014jarleewil
 
Using Social Media in Behavioral Healthcare
Using Social Media in Behavioral HealthcareUsing Social Media in Behavioral Healthcare
Using Social Media in Behavioral HealthcareJennifer Iacovelli
 
Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Strategies
 
Making Facebook & Twitter Work For You: marketing Your Museum, Services & Spe...
Making Facebook & Twitter Work For You: marketing Your Museum, Services & Spe...Making Facebook & Twitter Work For You: marketing Your Museum, Services & Spe...
Making Facebook & Twitter Work For You: marketing Your Museum, Services & Spe...Colleen Greene
 
Social media
Social mediaSocial media
Social mediacalee1
 

Ähnlich wie The power of social media (20)

Building Your Whuffie
Building Your WhuffieBuilding Your Whuffie
Building Your Whuffie
 
Leveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKiLeveraging Social Media with Peter and KiKi
Leveraging Social Media with Peter and KiKi
 
Put Social Media to Work for You and Your Organization
Put Social Media to Work for You and Your OrganizationPut Social Media to Work for You and Your Organization
Put Social Media to Work for You and Your Organization
 
Tweet tweet for nisod
Tweet tweet for nisodTweet tweet for nisod
Tweet tweet for nisod
 
Social Media For Nonprofits Intermediate Track 2010
Social Media For Nonprofits Intermediate Track 2010Social Media For Nonprofits Intermediate Track 2010
Social Media For Nonprofits Intermediate Track 2010
 
Understanding Social Media Spring 2014
Understanding Social Media Spring 2014Understanding Social Media Spring 2014
Understanding Social Media Spring 2014
 
Usm wk ii_s2014
Usm wk ii_s2014Usm wk ii_s2014
Usm wk ii_s2014
 
Social Media for Public Affairs
Social Media for Public AffairsSocial Media for Public Affairs
Social Media for Public Affairs
 
Understanding Social Media Class II Fall 2013
Understanding Social Media Class II Fall 2013Understanding Social Media Class II Fall 2013
Understanding Social Media Class II Fall 2013
 
Changing Perceptions with Social Media
Changing Perceptions with Social MediaChanging Perceptions with Social Media
Changing Perceptions with Social Media
 
Your 'traditional' social media toolkit
Your 'traditional' social media toolkitYour 'traditional' social media toolkit
Your 'traditional' social media toolkit
 
Navca Twitter
Navca TwitterNavca Twitter
Navca Twitter
 
Maximizing the Use of Social Media and Technology at AIRI Institutes
Maximizing the Use of Social Media and Technology at AIRI InstitutesMaximizing the Use of Social Media and Technology at AIRI Institutes
Maximizing the Use of Social Media and Technology at AIRI Institutes
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social Media
 
Social media 2014
Social media 2014Social media 2014
Social media 2014
 
Social media vol 2
Social media vol 2Social media vol 2
Social media vol 2
 
Using Social Media in Behavioral Healthcare
Using Social Media in Behavioral HealthcareUsing Social Media in Behavioral Healthcare
Using Social Media in Behavioral Healthcare
 
Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits
 
Making Facebook & Twitter Work For You: marketing Your Museum, Services & Spe...
Making Facebook & Twitter Work For You: marketing Your Museum, Services & Spe...Making Facebook & Twitter Work For You: marketing Your Museum, Services & Spe...
Making Facebook & Twitter Work For You: marketing Your Museum, Services & Spe...
 
Social media
Social mediaSocial media
Social media
 

Kürzlich hochgeladen

AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024The Digital Insurer
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024The Digital Insurer
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsNanddeep Nachan
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Orbitshub
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Zilliz
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 

Kürzlich hochgeladen (20)

AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 

The power of social media

  • 1.  
  • 2. The Power of Social Media A Perspective of Online Hispanics And Social Media Presented by: Social Media Spanish (SMS) Presenter: Natasha Pongonis Social Media Director
  • 3.
  • 4. Social Media
  • 5. Social Media - Why Social Media? 3 out of 4 people in America use Social Media Technology
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Twitter – Terminology 101 RT (Retweet)  - Tweeting content posted by another user Hash Tag  - the '#' symbol followed by a term describing or naming the topic Tweeps  - Twitter + peeps (friends) Tweetup  - Twitter + meetup: a gathering of people based on a Twitter conversation Tweighbor  - Someone who is a member of your Twitter community Tweeple  - Twitter + people; Also Tweople Twibe  - Twitter tribe; people on Twitter that you follow or those who are following you Twitterers  - Group of people who have Twitter accounts Twitterspeak  - Language found only in tweets and not normally used in Conversation Twollow  - Act of following someone on Twitter
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Social Media & Hispanics
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Brands Marketing to Hispanics on SM
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. I look forward to your questions! Questions?

Hinweis der Redaktion

  1. 100 millions view/day - 5 billions minutes
  2. Google+ June 2011, only 4 months
  3. Google+ June 2011, only 4 months