How old is your website? It may be time for a facelift to the look and feel as well as your content to entice prospects to become customers. Here’s how.

1. 6
Reasons
Your
Website
Needs
a
Facelift
The
look
and
feel
of
their
website
is
a
touchy
subject
for
some
businesses.
They
built
a
shiny
new
site
a
few
years
ago—at
a
pretty
penny.
They
spent
countless
hours
going
back
and
forth
with
the
designer
and
writer,
and
were
more
relieved
than
anything
else
when
the
site
finally
went
live.
Sound
familiar?
If
you
haven’t
revisited
your
website
in
awhile,
it
may
be
time
to
take
another
hard
look.
In
fact,
it
may
be
time
for
a
facelift.
Here’s
how
you’ll
know:
1. The
design
is
outdated—something
a
website
programmer/designer
would
have
created
in
1999.
The
look
and
feel
of
your
site
needs
to
reflect
current
design
conventions
and,
at
the
very
least,
be
comparable
with
your
competitors.
2. The
copy
is
old.
And
worse,
it
isn’t
optimized.
If
you
didn’t
pay
attention
to
SEO
the
first
time
around,
it’s
no
wonder
that
your
website
traffic
isn’t
what
it
could
be.
3. The
images
need
to
be
retired.
We’ve
all
had
enough
of
the
same
old
stock
photos
we
see
on
way
too
many
business
websites.
Have
you
considered
taking
your
own
photographs
for
your
business?
Snap
your
own
shots
of
your
work
environment,
products/services
in
action,
happy
clients,
etc.

2. 4. You’re
not
promoting
new
products/services.
Speaking
of
products,
it’s
definitely
time
for
a
facelift
if
your
website
doesn’t
showcase
your
new
products/services.
Prospects
need
to
know
about
your
latest
offerings
(and
so
do
the
search
engines).
5. There
are
no
social
media
buttons.
This
one
seems
obvious,
but
we
still
come
across
businesses
that
don’t
include
connections
to
their
social
media
accounts.
If
you’re
updating
your
social
media
regularly
(which,
of
course,
you
should
be
doing),
you’re
missing
out
on
an
opportunity
to
engage
prospects
that
may
not
be
quite
ready
to
buy
from
you.
It’s
a
quick
and
simple
add-­‐on
by
your
website
programmer.
6. There
are
copy
problems.
The
best
way
to
lose
a
prospect
is
to
have
a
website
with
copy
errors—be
it
spelling,
grammar,
punctuation,
or
other
easy
fixes
to
the
language
on
your
site.
Don’t
be
one
of
those
companies
that
loses
clients
simply
because
you
come
across
as
unprofessional
during
a
prospect’s
first
impression
of
your
business.
These
are
just
a
few
of
the
reasons
your
company’s
website
may
need
a
facelift.
Get
a
comprehensive
report
when
you
receive
a
website
audit
that
shows
what
needs
to
be
fixed—sooner
rather
than
later.
The
assessment
is
free.
Just
contact
me
for
your
evaluation
today.
You
can
also
learn
more
about
starting
your
Content
Marketing
Program
here:
www.ContentMarketingProgram.com.