a project on head & shoulders

3. Head & Shoulders is world's No.1 anti-dandruff shampoo. A power brand from P&G , this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore, Head&Shoulders is a major player in the Anti-Dandruff niche. Product Introduction

9. Perceptual Map of Product Positioning Anti dandruff Nourishing More mild Less mild Head & Shoulders Clinic All Clear Fiama de wills Garnier Fructis Sunsilk Clinic Plus Pantene

23. Thank You