Spivack making sense of streams talk 2012
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A talk about how to filter the social web - or what we call the Stream - using Bottlenose and some concepts from physics. This is the next step after Web search, and provides a powerful new tool for marketers, analysts, and social scientists.
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Spivack making sense of streams talk 2012
- 1. Making Sense of Real-time Streams Nova Spivack CEO, Bottlenose nova@novaspivack.com
- 2. A Major Shift has Happened On the Web
- 3. 2010 Social networking Search
- 4. 2011 Social networking = 19% of consumer time spent online Comscore, December 2011
- 5. 2011 Social networking Search & Navigation
- 6. Dec. 2011 7 of top 50 sites getting 12% more traffic from Facebook than Google. Up 5 sites in previous month. Source: Ben Elowitz
- 8. Social Starting to Displace Search
- 10. AOL Instant Messaging Facebook MySpace Napster Twitter Instagram USENET Email Skype LinkedIn Path Messaging Messaging Messaging Online Services Social Networks Mobile Apps 1980 1990 2000 2010 Documents Documents Websites Blogs & UGC Yahoo Delicious Word Flickr Youtube Processing Google Wordpress Groupware Moveable Type
- 11. The PC The Web The Stream 1980 1990 2000 2010
- 12. The message is The medium
- 13. Total Amount of Messaging Has at Least Doubled Source: Alan Lepofsky, Constellation Research
- 14. 2012 Everyone gets at least several thousand messages per day
- 16. Message Volumes Continue to Increase
- 17. Twitter Messages Per Day 450,000,000 400,000,000 350,000,000 300,000,000 250,000,000 200,000,000 150,000,000 100,000,000 50,000,000 - Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Source: @bottlenoseapp Bottlenose.com
- 18. We keep piling on more things to share and track 1990 2000 2010 Source: Nova Spivack, Bottlenose.com
- 19. Spam is the New Normal
- 20. The Success of Social Networks Are their Biggest Challenge
- 21. Messages/Day Message Volume Gap will continue to widen Available Attention Engagement 2000 2010 2020 2030 Source: @bottlenoseapp Bottlenose.com
- 23. What’s the Solution To Information Overload?
- 24. “It’s not information overload, it’s filter failure” -- Clay Shirky
- 25. How Do You Filter The Stream?
- 26. You Can’t Use PageRank….
- 27. A New Approach: The Physics of Ideas
- 28. Momentum Velocity Mass * Velocity #men%ons / unit %me Waves Tsunamis Bubbles Currents Mass # unique People Men%oning
- 29. Velocity Waves Tsunamis Topic Topic Topic Topic Topic Topic Topic Bubbles Currents Topic Topic Topic Topic Topic Topic Mass
- 30. Velocity Waves Tsunamis Link Link Link Link Link Link Link Bubbles Currents Link Link Link Link Link Link Mass
- 31. Velocity Waves Tsunamis Person Person Person Person Person Person Person Bubbles Currents Person Person Person Person Person Person Mass
- 32. Velocity Waves Tsunamis Topic Topic Topic Topic Topic Topic Topic Bubbles Currents Topic Topic Topic Topic Topic Topic Mass
- 33. Core Technology: The StreamOS A high-level javascript and HTML5 platform for applications that analyze real-time streams of data Sentiment Analytics Automation Personalization Semantic Classification
- 34. Crowd Computing Architecture 1.5MB Javascript Engine 1500 Messages Processed/Second/CPU 50K CPUs/Month and growing
- 35. Demo of StreamSense™ (Bottlenose.com)
- 36. Making Sense of the Stream is not about Search and it’s not about Filtering It’s about Discovery…