Create successful campaign with ab-testing

1. Notify Visitors

2. A/B Testing

3. What it does
A/B Testing or Split Testing is the
process of comparing multiple
variations or design of webpage to
see which one performs better with
your target audience. You can test
anything from your landing pages,
like images, call to action, structure,
videos, headline and ads.

4. Works for
Informed
Decisions
A/B-testing can help you
make informed decisions
about your marketing
strategies and get the most
out of your Web traffic.

5. Benefits of A/B
Testing
•Low Bounce Rate
•Reduced Risk
•High Conversion
•More Sales and Revenue
•Easy Analysis
•Elimination of any Guess work

6. Things to avoid in A/B
Testing

7. 1. Running test for too long time
2. Testing too many elements at once
3. Using very low traffic for test
4. Not Tracking External Factors
5. Not measuring the entire funnel
6. Not Monitoring test when they’re in progress

8. 9 Steps to a Successful
Testing Campaign

9. ● Have a clear test plan
● Determine the time span to run the best
● Define KPI’s
● Measure Traffic and Conversion rates
● Identity your elements

10. ● Install and deploy different test scenario
● Determine target and conversion goals
● Perform updates on finding
● Conduct follow-up tests

11. What exactly should I be
Testing
● Headline
● Sub Headlines
● Colors
● Call to Action
● Images
● Length
● Content
● Structure
● Videos

12. Experiment to uncover customer insights
and create high performing experiences

13. THANK YOU