Web or Browser Push Notifications are a great add on to your business; here is a list of factors we ask you to avoid to make push notification a benefit to your users than a nuisance.

1. Apushnotificationis
animmediateresponse
toanykindofmarketing
done.Gettingthiswrong
candeeplyaffectyour
company'sbrandimaging.
BrandValueandImage
Thistrendymarketingstrategy
isnolongerlimitedtoinstalled
applicationsonsmartphones.
Audienceinterestcanalsobe
grabbedthroughregularwebsite
visitsandonalldevicesthrough
enhanceduseofServiceenhanceduseofServiceWorker.
Appropriateuseof
PushNotification
UseanalyticaltoolslikeGoogleAnalyticstotrackhowpushnotification
isactuallyhelpingyourbrand.Determinetheaudiencebehaviour
accordingtotheiractionsandprioritiseengagementwithusers.
Wrongmetricstodetermineperformance
Understandyouraudiences'
preferenceaccordingtotheir
usageofyourbrand.Irrelevant
notificationsareignoredand
expectablepositiveleadsshun
thebrand.
SprayandPrayApproach
Whilecustomisingyournotificationtowishyouraudienceagood
dayisgood,itismoreimportantthatyoutimethesecarefullyand
accurately.Apromotionalmessagewithanencouragingthought
isagoodstartfortheday;itwillonlyruinyourbrandimageif
sentintheafternoonsonaworkingday.
AppropriateTimingandContent
Flat50% offon
handbag
Sendingnotificationsallthetimeannoys
youraudienceandoftenleadsto
uninstallationorun-subscription.
Thus,itisveryimportanttomonitorand
manageyourclickrates,timespenton
thepageandthefrequencyatwhichitis
senttounderstandthedesiredresponsesenttounderstandthedesiredresponse
fromyourclients.
SpammingTheUser
FactorstobeAvoidedWhileSendingPushNotifications