1. Monedize.com
The Kayak of Crowdfunding

2. Market Overview
• In the last 5 Years, Peer to Peer Lending has
seen tremendous growth
• Kickstarter with over 16M monthly views
• P2P Leader Lending Club originating over
$34M+ per month, Prosper $10M+
• Over $10T in Assets held by top ten banks in
the U.S., huge growth opportunity

3. Legal Overview
• President Obama signs JOBS Act 4/5/12
• Individuals can invest the greater of 5% of
annual income or $2,000 through
crowdfunding websites
• SEC to begin regulation in 2013

4. Why P2P Lending?
• Avoid Big Banks and Wall Street
• Invest in people you know and take charge of
your money
• Helping the community when banks and other
lenders will not
• Make more money by taking out the
middleman

5. Why Invest in P2P Lenders?
• Returns much greater than CDs or Bonds (11%
versus 3 or 4%)
• Start with as little as $50 or $100
• Choose your preferred level of risk
• Investments of all types
(artistic, entrepreneurial, donation-
based, etc.)

6. Value Proposition
• Silos of P2P and Crowdfunding websites make
it confusing for an investor
• No Current Aggregator available for the
average investor
• The Kayak of Crowdfunding, adding value for
individual sites and for individual investor

7. Minimum Viable Product
• Website with information updated daily from
at least 2-3 websites (Kiva, Prosper, etc.)
• Completely free for user, charge website 0.5%
• If 1% of population reached and accesses 10
times a month, 400k hits
• $1k/year server maintenance & website dev
(initial costs)
• Equity payment until Month 6, combination
thereafter and for new hires

8. Current Market Leaders
Company Website Market Pageviews/Month
Indiegogo www.indiegogo.com Artists 4,228,590
Kickstarter www.kickstarter.com Entrepreneurs 16,533,060
Kiva www.kiva.org Charity 5,669,130
Lending Club www.lendingclub.com Public 869,670
Prosper www.prosper.com Public 1,336,260
Zopa www.zopa.co.uk Public 518,490

9. Marketing Strategy
• Advertisements on
LendingClub, Prosper, Kiva, Crowdfunder, etc.
• Social media - Twitter and Facebook
• Inbound marketing – Blog, monthly ebook
• Promotion at 2-3 yearly Crowdfunding
conferences

10. Financials
• Break-even in less than 6 months
• Ramp up to month end 1MM page views per
month (conservative estimate)
0 1 2 3 4 5 6 7 8 9 10 11 12
Display Revenue $0 $1 $3 $13 $51 $205 $819 $1,019 $1,219 $1,419 $1,619 $1,819 $2,019
Affiliate Revenue $0 $45 $180 $720 $2,880 $11,520 $46,080 $57,330 $68,580 $79,830 $91,080 $102,330 $113,580
Total Ad Revenue $0 $46 $183 $733 $2,931 $11,725 $46,899 $58,349 $69,799 $81,249 $92,699 $104,149 $115,599
Website Registration $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1 $1
Hosting $40 $40 $40 $40 $40 $40 $40 $80 $80 $80 $80 $80 $80
Salaries & Benefits $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $12,000 $12,000 $12,000 $16,000 $16,000 $16,000
Total Expenses $6,041 $6,041 $6,041 $6,041 $6,041 $6,041 $6,041 $12,081 $12,081 $12,081 $16,081 $16,081 $16,081
NI -$6,041 -$5,995 -$5,858 -$5,308 -$3,110 $5,684 $40,858 $46,268 $57,718 $69,168 $76,618 $88,068 $99,518
Cum Net Worth -$6,041 -$12,036 -$17,894 -$23,202 -$26,312 -$20,628 $20,230 $66,498 $124,216 $193,385 $270,003 $358,071 $457,589

11. Advertising – Display Only
Month
0 1 2 3 4 5 6 7 8 9 10 11 12
Ad Type Measure Site Site Site Site Site Site Site Site Site Site Site Site Site
Pages served 0 200 800 3,200 12,800 51,200 204,800 254,800 304,800 354,800 404,800 454,800 504,800
Display Advertising CPM (Cost Per Thousand) $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00
% Inventory Served 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Avg. Clickthrough (CTR %) 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
Ad units served per page 2 2 2 2 2 2 2 2 2 2 2 2 2
Clicks – CPM ads 0 100 200 400 800 1600 3200 3600 4000 4400 4800 5200 5600
Revenue – display ads $0.00 $0.80 $3.20 $12.80 $51.20 $204.80 $819.20 $1,019.20 $1,219.20 $1,419.20 $1,619.20 $1,819.20 $2,019.20
Earnings per 100 clicks (EPC) 0 $0.80 $1.60 $3.20 $6.40 $12.80 $25.60 $28.31 $30.48 $32.25 $33.73 $34.98 $36.06
eCPM – display ads $0.00 $0.00 $0.00 $0.01 $0.05 $0.20 $0.82 $1.02 $1.22 $1.42 $1.62 $1.82 $2.02
Fixed Run-of-Site Sponsorship % Inventory Served 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Avg. Clickthrough (CTR %) 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30%
Ad units served 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Clicks – fixed 0 0 0 0 0 0 0 0 0 0 0 0 0
Revenue – fixed sponsorship* $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Earnings per 100 clicks (EPC) $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
eCPM – fixed $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Text ad advertising (CPC) % Inventory Served 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Avg. Clickthrough (CTR %) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00%
Avg. Cost Per Click $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30
Ad units served per page 1 1 1 1 1 1 1 1 1 1 1 1 1
Clicks – CPC ads 0 0 0 0 0 0 0 0 0 0 0 0 0
Revenue – CPC ads $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Earnings per 100 clicks (EPC) $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
eCPM – CPC ads $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Affiliates Commission (and PPV)% Inventory Served 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Avg. Clickthrough (CTR %) 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%
Ad units served per page 1 1 1 1 1 1 1 1 1 1 1 1 1
Clicks – Affiliates 0 0 0 0 0 0 0 0 0 0 0 0 0
Destination conversion rate (%) 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00%
Average order value $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00
Commission % 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Revenue – affiliates $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Earnings per 100 clicks (EPC) $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00
eCPM – affiliates $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Overall metrics for site Clicks – Total 0 100 200 400 800 1600 3200 3600 4000 4400 4800 5200 5600
Revenue – Total $0.00 $0.80 $3.20 $12.80 $51.20 $204.80 $819.20 $1,019.20 $1,219.20 $1,419.20 $1,619.20 $1,819.20 $2,019.20
Earnings per 100 clicks (EPC) –
Total $0.00 $0.80 $1.60 $3.20 $6.40 $12.80 $25.60 $28.31 $30.48 $32.25 $33.73 $34.98 $36.06
eCPM – Total $0.00 $0.00 $0.00 $0.01 $0.05 $0.20 $0.82 $1.02 $1.22 $1.42 $1.62 $1.82 $2.02

12. Advertising – Display & Affiliates
Month
0 1 2 3 4 5 6 7 8 9 10 11 12
Ad Type Measure Site Site Site Site Site Site Site Site Site Site Site Site Site
Pages served 0 200 800 3,200 12,800 51,200 204,800 254,800 304,800 354,800 404,800 454,800 504,800
Display Advertising CPM (Cost Per Thousand) $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00
% Inventory Served 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Avg. Clickthrough (CTR %) 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
Ad units served per page 2 2 2 2 2 2 2 2 2 2 2 2 2
Clicks – CPM ads 0 100 200 400 800 1600 3200 3600 4000 4400 4800 5200 5600
Revenue – display ads $0.00 $0.80 $3.20 $12.80 $51.20 $204.80 $819.20 $1,019.20 $1,219.20 $1,419.20 $1,619.20 $1,819.20 $2,019.20
Earnings per 100 clicks (EPC) 0 $0.80 $1.60 $3.20 $6.40 $12.80 $25.60 $28.31 $30.48 $32.25 $33.73 $34.98 $36.06
eCPM – display ads $0.00 $0.00 $0.00 $0.01 $0.05 $0.20 $0.82 $1.02 $1.22 $1.42 $1.62 $1.82 $2.02
Fixed Run-of-Site Sponsorship % Inventory Served 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Avg. Clickthrough (CTR %) 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30%
Ad units served 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Clicks – fixed 0 0 0 0 0 0 0 0 0 0 0 0 0
Revenue – fixed sponsorship* $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Earnings per 100 clicks (EPC) $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
eCPM – fixed $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Text ad advertising (CPC) % Inventory Served 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Avg. Clickthrough (CTR %) 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00%
Avg. Cost Per Click $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30
Ad units served per page 1 1 1 1 1 1 1 1 1 1 1 1 1
Clicks – CPC ads 0 0 0 0 0 0 0 0 0 0 0 0 0
Revenue – CPC ads $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Earnings per 100 clicks (EPC) $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
eCPM – CPC ads $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Affiliates Commission (and PPV)% Inventory Served 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Avg. Clickthrough (CTR %) 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Ad units served per page 1 1 1 1 1 1 1 1 1 1 1 1 1
Clicks – Affiliates 0 100 400 1600 6400 25600 102400 127400 152400 177400 202400 227400 252400
Destination conversion rate (%) 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00% 3.00%
Average order value $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00
Commission % 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%
Revenue – affiliates $0.00 $45.00 $180.00 $720.00 $2,880.00 $11,520.00 $46,080.00 $57,330.00 $68,580.00 $79,830.00 $91,080.00 $102,330.00 $113,580.00
Earnings per 100 clicks (EPC) $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00
eCPM – affiliates $0.00 $0.05 $0.18 $0.72 $2.88 $11.52 $46.08 $57.33 $68.58 $79.83 $91.08 $102.33 $113.58
Overall metrics for site Clicks – Total 0 200 600 2000 7200 27200 105600 131000 156400 181800 207200 232600 258000
Revenue – Total $0.00 $45.80 $183.20 $732.80 $2,931.20 $11,724.80 $46,899.20 $58,349.20 $69,799.20 $81,249.20 $92,699.20 $104,149.20 $115,599.20
Earnings per 100 clicks (EPC) –
Total $0.00 $22.90 $30.53 $36.64 $40.71 $43.11 $44.41 $44.54 $44.63 $44.69 $44.74 $44.78 $44.81
eCPM – Total $0.00 $0.05 $0.18 $0.73 $2.93 $11.72 $46.90 $58.35 $69.80 $81.25 $92.70 $104.15 $115.60