5. CULVER CITY “One part Hollywood
nostalgia, one part
modern design.”
THE NEW YORK TIMES
885 0 WASHIN GTO N B O ULEVAR D
CULV ER CIT Y , CALIFO R NI A
6. C U LV E R CIT Y
2.5 5drive from
min
times higher retail
spending than LA Beverlywood,
County Carthay Circle +
Cheviot Hills.
10Beverly Hills,
from
min 15 min
rail ride from USC
Century City, and Downtown Los
Santa Monica + Angeles.
Venice.
7. POPULATION MEDIAN AGE HOUSEHOLDS AVERAGE INCOME
O NE M ILE
41,567 34.2 16,755 $87,292
THR EE M ILE
317,860 36.2 131,486 $82,264
FIV E M ILE
899,31
1 35.9 377,889 $87,129
10. Walkable to Across the street
Downtown Culver from the first - and
City, the Arts only - light rail
District + the station on the west
Hayden Tract side of Los Angeles
Permanent Pop Up
shop + Digital
Marketing Team on A sustainable
site to generate shopping
consistent buzz
offline + online experience.
11.
12. 70% of users
LIGHT RAIL
polled in a focus
group said would
use the light rail
to travelTO
culver city.
The new Expo Line is leading the way in regional efforts to shorten
commutes and increase mobility. It will provide faster, more reliable public
transportation services and increase the capacity of the transportation
system in Los Angeles County. By giving those who live, work and play in
the Exposition Corridor an alternative to driving, the Expo Line will
contribute to reduced levels of air pollutants and greenhouse gases,
thereby improving the overall quality of life.
13.
14. 95% of people polled said culver
city needs a retail destination.
Over 70% would be more apt to
shop somewhere where there is public
transportation, LIKE THE LIGHT RAIL,
convenient to them.
15. 50K SQ FEET OF RETAIL SPACE DIVISIBLE
TO 1400 SQ FEET. UP TO 17K SQ FEET
CONTIGUOUS.
27K SQ FEET OF OFFICE SPACE DIVISIBLE
TO 1500 SQ FEET.
7K SQ FOOT FLOOR PLATES.
MOVE IN Q3 2013
19. 1. loyalty program 65% of people polled would
be interested in a loyalty
program
2. mobile
90% have a smart
phone of some form
85% have used or are
3. digital marketing currently using social
networks like
Facebook and Twitter
4. pop up shop
70% have been to an event
5. events at a shopping center
6. on site marketing team
20. LOYALTY PROGRAM
The loyalty card program at
PLATFORM will go beyond the typical
store loyalty program and will integrate
digital elements such as Foursquare PLATFORM
at culver station
check-ins, mayor privileges, invites to
exclusive events, and more.
The loyalty card program will aim to
garner repeat customers as well as
reward those who visit the center often.
Groupon-style deals will be available
to loyalty card members monthly. LO YA LT Y C A R D
21. MOBILE MARKETING
PLATFORM understands the
importance of mobile as a marketing
tool. We will have a fully integrated
and functional iPhone, iPad + Android
app upon launch. WELCOME
TO
We will also be creating “Deals”
MOBILE
around Foursquare, Facebook, &
Gowalla check-ins as incentive for
people to share their PLATFORM
experiences.
22. SOCIAL MEDIA
We will be building our PLATFORM
social media networks 6 months prior
to launch. The goal of the Facebook
and Twitter pages will be the engage
users with content, driving traffic to
PLATFORM tenants.
We will have a blog where we will
host guest editors of top publications
as well as a fully comprehensive
content strategy to build our
communities.
23. POP UP SHOP
We will host a permanent Pop Up
Shop space within the complex,
curated & managed by marketing
and events agency, (No Subject),
driving traffic and generating buzz
throughout the year.
The space will host a variety of
events, including pop up retail events,
art shows, creative workshops, and
more, open for use to PLATFORM
tenants and non-tenants alike!
24. EVENTS
In addition to the Pop Up Space,
PLATFORM will open up it’s common
areas & courtyard to outside events
that will enhance the PLATFORM
experience, and drive additional foot
traffic to PLATFORM tenants.
Events will include: farmer’s markets,
complimentary yoga, live music, movie
screenings, wine & food festivals, and
flea markets!
25. ON SITE MARKETINGcompany,
Digital marketing and events
TEAM
(No Subject), will be headquartered at
PLATFORM. They will heading up all
social media initiatives as well as
programming & curating the Pop Up
Shop space.
They will coordinate digital influencer
outreach, loyalty + e-mail marketing
programs, as well as maintaining all
social networks.
MORE AT THEREISNOSUBJECT.COM
26. THE RUNYONaGROUP development
The Runyon Group is boutique property
and management firm focused on high quality projects
throughout Southern California.
JOSEPH MILLER
Prior to starting The Runyon Group, Joseph Miller was a member of the acquisitions and
development team at The KOR Group, a privately held real estate development firm in Los
Angeles. At KOR, he worked on site evaluation and acquisition, project financing, site
entitlement, and construction management. Prior to KOR, Joseph held positions with Merrill
Lynch, Marcus & Millichap, and the United States Senate.
He currently serves on the Boards of The Society of Young Philanthropists, New Los Angeles
Charter School, and Camp Ramah in California.
