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Meeting seminar 2 copy
1. building your brand equity
through effective meetings and communication
anne lueneburger, phd
northofneutral.com
@northofneutral
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2. enabling you to distinguish your personal brand
based on the meetings you will lead
• WHY: the value of good meetings
• HOW: making your meetings good
objective
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3. • the anatomy of a bad meeting
• from bad to good: the tipping point
• the anatomy of a good meeting
the value of good meetings
Source: Scott Adams copyright www.northofneutral.com
4. The portion of time not devoted to meetings diminishes
drastically with increased seniority. From the executive
perspective, what are the telling symptoms of bad
meetings?
anatomy of a bad meeting
length
0 10 20 30 40 50 60 70 80 90 100
verbose
participants
lack of
listening
unproductive
poor
preparation
drift from
subject
Source: Achieving Effective Meetings, Bradford D. Smart in a survey of 635 executives
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5. meeting productivity increases drastically after a threshold
investment in preparation
from bad to good: the tipping point
0
10
20
30
40
50
60
low medium high
meeting productivity (perceived)
preparationtime(minutes)
Source: MCI Conference White Paper
• Rule of thumb: one minute of preparation
per minute of meeting time
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6. Q: “what makes a good meeting?”
anatomy of a good meeting
Source: GM Consultants
publish an
agenda
engage the
right people
record
minutes
address each
agenda item
pursue a clear
purpose
ensure active
participation
define
follow-up
0 10 20 30 40 50 60 70 80 90 100
percent of respondents
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8. 1. define the purpose and desired outcome of the meeting
2. ask yourself: could your purpose be accomplished though
other means? Is a meeting your best option?
people
• stakeholders: who needs to be in the room?
• collaborators: who can help prepare for the meeting?
• contributors: what roles will you need to assign?
schedule
• duration: length of the meeting (think 40 min)
• structure: breaks and hard start vs. hard end
• timing: the 7.30a brigade and the lunch club
define the basis for the meeting
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9. prepare for a productive meeting
content
• clearly state purpose and desired outcome
• assemble background information
• prepare your agenda: process vs. planning vs. decision
logistics
• where: location and seating
• how: technology, lighting, temperature
• other: pre-meeting materials, handouts, food
leadership
• assign roles:
e.g. secretary and subject matter expert
• define decision-making process:
majority/consensus/leader
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10. time
• arrive early
• start on time
• end on time (or earlier!)
people
• introduce members if not familiar
• define roles
leadership
• reiterate objective, establish ground rules and manage
interruptions
• lead the meeting: focus on agenda by guiding, coaxing,
embracing humor…
• focus on outcomes: track and record results
• structure deliverables: who will do what by when?
• thank participants
lead the meeting …
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11. pace yourself towards your purpose
… with a bell-shaped agenda
welcome
easy topics:
• who takes minutes
• announcements
• upcoming events
easiest topics
• end on a positive
note
• good time for
member recognition
difficult issue
discussion only:
• hardest item for
subsequent meetings
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12. content
• within 24 hours write and distribute meeting minutes:
topics discussed, decisions made, deliverables and
individual accountabilities
people
• who/ what/ when
• who else will need to receive the meeting minutes
• get feedback on meeting effectiveness
leadership
• monitor progress and hold individuals accountable
• report progress back to attendees and other stakeholders
• celebrate wins publicly; criticize privately
follow up on the meeting
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13. resources
• „You are where you sit‟, Business Week, 2007
• „Creating and delivering persuasive presentations‟, HBS, 2007
• „Running Meetings‟, Harvard Business School Pocket Mentor, 2006
• „Effective Communication‟, HBR, 1999
• „How to run an Effective Meeting‟, B.L.Shoop, Focal Point, October
1996
• „Meetings in America: A study of trends, costs and
attitudes…‟,MCI, 1998
• „How to make meetings work‟, Doyle/Strauss, Berkley Publishing,
1993
• „Fewer Camels, More Horses: Where Committees Go Wrong‟, H.C.
Wedgewood, Personnel, v. 44, No. 4, 1967
• Society of Professionals in Dispute Resolution: www.spidr.org
• Management Information software: SMART Meeting Pro
• Web based collaboration: http://sixrevisions.com/tools/15-free-
tools-for-web-based-collaboration
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