MAT1013 (Chapter 1)

1. MAT 1013 : INTRODUCTION TO AUTOMOTIVE
SERVICING TECHNOLOGY
Chapter 1 : Automotive Industry

2. Automotive Industry
The automotive industry is about :-
- Design
- Manufacturer
- Marketing
- Sales
- Services
In Malaysia the automotive industry is one of
the most important economic sector by
revenue.

3. Automotive Industry
Design

4. Automotive Industry
Manufacturer

5. Automotive Industry
Marketing

6. Automotive Industry
Sales

7. Automotive Industry
Service

8. Automotive Industry
Definition Of Service :
Installation, maintenance or repairs
provided or guaranteed by a dealer or
manufacturer.
Service is a commonly used term to
denote a service which is performed with high
expectation of result or award for the person
performing it.

9. Automotive Industry
OLD DESIGN AND TECHNOLOGY

10. Automotive Industry
LATES DESIGN AND TECHNOLOGY

11. Automotive Industry
DEFINITION
Technology is the usage and
knowledge of tools, techniques,
crafts, system or methods of
organization and beneficial
others in community.

12. Automotive Industry
MAIN PLAYER

13. Automotive Industry
Three ( 3) Types Of Automotive Business
Operation:
1) Sales Business Operation

14. Automotive Industry
2) Service Business Operation

15. Automotive Industry
3) Parts Business Operation

16. Automotive Industry
Main effects is not implementing or
ignoring technology included :-
-Declining real prices.
-Rising taxes and production cost.
-Spiraling losses .
-High debt burden.

17. Automotive Industry
-Insufficient investment.
-Low productivity.
-Low efficiency.
-Poor management structure.

18. Automotive Industry
-Environmental pollution.
-Inadequate technological
development.

19. Automotive Industry
Thank You

20. QUESTION AND ANSWER