ISO COPLOCO workshop held in Milano 14th May 2014 dealt with building confidence in a Business–to–Consumer relationship, roles and expectations.This is the presentation delivered by Aurelien Dubot, Product Strategist for EMEA, Bazaarvoice

1. Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
Authenticity in Reviews
Aurelien Dubot
Product Strategist EMEA @ Bazaarvoice

2. Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
Bazaarvoice powers a network
that connects brands and
retailers to the authentic voices
of people where they shop.
• Nearly 800 employees
• More than 3,200 clients
• Nearly 50% of the Fortune 500
• More than 50% of the Internet Retailer NA Top 500
• More than 25% of the Internet Retailer Europe 500
• Deployed in 37 languages / 80+ countries
• 445 million average unique users
• Nearly 16 billion average monthly impressions

3. Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
What happens
When clients allow authentic conversations?
Better VisibilityProductsServiceStoresMessagingOrganisationEngagementRelationships

4. Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
What happens when you are not authentic
Little story Client XAverage rating = 4.6Real rating = 3.3Top contributor = themselvesOrganisation = In denialWe’re great! vsYou’re Thieves!

5. Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
We all need to be open and transparent
Opportunities
• More open and richer
relationships
• Happier and more informed
consumers
Threats
• More opportunities for
deception
• Organizations failing to
adapt to the new consumer
Ask for the industry
• Adopt best practices to
preserve trust
• Proactively collaborate to
create standards to protect
the consumer

6. Confidential and Proprietary. © 2012 Bazaarvoice, Inc.
#EndFakeReviews
One authentic conversation at a time