Another boring talk about my experience managing and consulting for a few golf clubs in the past 22 years. I talk about what golfers expect, what members and homeowners - who may not be golfers themselves - expect when they buy a membership or property beside a golf course. A lot of stories can be shared: Contact me at mynormasATconsultant.com replacing AT with @ for more info.
2. In this topic
⢠Expectations
⢠Golfers
⢠Homeowners
⢠Members
⢠Managing them
3. Expectations
⢠Golfers: The Augusta Effect
⢠What they see in Augusta
⢠Other courses around the world
⢠On TV or when they travel
⢠Expectations can be unrealistic
⢠Near-perfect conditions
⢠What they hear from others
⢠What were told during sale
4. Golfers
⢠Greens : Fast all year round
⢠Greens : zero maintenance activity
⢠Fairways : colour like on TV
⢠Rough : not âtoo roughâ
⢠Bunkers : consistent all year
⢠Sometimes its about aesthetics than about
play
5. Golfers
⢠High expectations is expected
⢠Club must manage golfersâ expectations
⢠Donât âchase complaintsâ
⢠Key is communication and patience
⢠Not listening to golfers will lose customers
6. Reasonable Golf Course
⢠A desirable level throughout the year
⢠Fair and consistent surface
⢠Testing for low but enjoyable for high h/cap
⢠Nicely with local environment & landscape
⢠Good value for money paid
⢠Sustainable as a business
7. Homeowners
⢠Expects what they were told (and more)
⢠Security (from golf course side)
⢠Safety (from stray balls, machinery etc)
⢠Privacy (workers, golfers etc)
⢠Image (house beside golf course)
⢠Prestige (golf course brand)
⢠Real estate value (as advertised & paid for)
8. Homeowners
⢠Can have high and unrealistic
expectations
⢠Expect high aesthetic all the time
⢠Without the inconvenience of fertilizer or
chemical
⢠Some are unwilling to put up with anything
blocking view.
⢠They have paid for view and want it.
9. Homeowners
⢠Club must manage expectations
⢠Developer wants to sell houses
⢠Real estate value depends on what
homeowner or prospect see
10. Members
⢠Can feel that they have bought a piece of
the club
⢠Some feel âentitledâ
⢠Worse if itâs the whole family
⢠Not all
11. Most Members
⢠Want what they paid for
⢠Usage of club facilities
⢠Fair and consistent rules
⢠A friendly atmosphere
⢠Good service
⢠Staff that knows and cater to them
⢠Keep staff turnover low.
12. Most Members
⢠Want club activities
⢠They may not participate
⢠They want to belong and be part of
⢠Club newsletter or magazine
⢠Birthday wishes
⢠Management to acknowledge them.
13. Club members
⢠Want the club to be high profile
⢠Good publicity
⢠Win awards
⢠Be famous
⢠They want to be proud to belong
14. Sell membership?
⢠High profile Club
⢠Award winning
⢠Publicity
⢠Slightly expensive membership
⢠Famous
⢠Cannot? Manage expectations.
15. In this topic
⢠Expectations
⢠Golfers
⢠Homeowners
⢠Members
⢠Managing them
Hinweis der Redaktion
Augustaâs greenspeed
Golfers want golf courses to look like works of art.