#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)
#069: You Forgot Not to Do That (Again)
1. #069: You Forgot Not to Do That (Again)
Posted On:
Posted In: alison kramer, branding, scott stratten, Twitter, UnPodcast
Comments: No Responses
Subscribe on iTunes
RSS Feed
Emma, Official Sponsor of the UnPodcast
On this episode of the UnPodcast we talked about what Starbucks, McDonalds, a law firm, and Sea
World all have in common. Hint: Dumb ideas are the star of the show. From lovin' gone awry to
hashtag fails, this episode has it all.
Other topics include:
[00:01:21.18] What some people know about Scott and Alison
[00:01:45.27] What we have a penchant for
[00:02:21.04] How to flatter customers
[00:04:22.27] This company was good -- until they weren't
2. [00:05:36.03] The unfortunate hashtag Starbucks Baristas had to put on cups
[00:07:22.25] All hashtag fails are. . .
[00:08:01.28] How touchy conversations happen
[00:11:06.20] What Starbucks is very good at
[00:11:39.03] The worst marketing campaign ever
[00:13:38.24] The commercials that should have come with a warning
[00:15:58.13] Just when you thought you had freedom
[00:22:23.18] A not-so shining example of good branding
[00:26:14.23] Who the real troll is
[00:26:47.27] What you need to do if you're facing a worldwide controversy
[00:26:59.08] You can't own this
[00:27:20.26] The whole point of Twitter
[00:28:55.00] What happens every month if not every week
[00:29:25.07] This sentence should not come out of the brand of any mouth, ever
[00:29:33.03] Stop doing this
[00:30:06.17] What makes me lose my mind
And so much more. . .
Items mentioned in this episode
Starbucks wants its baristas to talk about race with customers
McDonald's Creates Worst Marketing Campaign in History of Marketing
Biglaw Firm Makes Big Joke Out Of Work/Life Balance
SeaWorld tried to answer questions on Twitter, and it did not go well
Video provided by: AtomicSpark
3. Audio recorded by: Wayne Cochrane Sound
Tweet
Be Sociable, Share!
Tweet
http://feedproxy.google.com/~r/unmarketing/~3/C5_xP0rhzU0/
![#069: You Forgot Not to Do That (Again)
Posted On:
Posted In: alison kramer, branding, scott stratten, Twitter, UnPodcast
Comments: No Responses
Subscribe on iTunes
RSS Feed
Emma, Official Sponsor of the UnPodcast
On this episode of the UnPodcast we talked about what Starbucks, McDonalds, a law firm, and Sea
World all have in common. Hint: Dumb ideas are the star of the show. From lovin' gone awry to
hashtag fails, this episode has it all.
Other topics include:
[00:01:21.18] What some people know about Scott and Alison
[00:01:45.27] What we have a penchant for
[00:02:21.04] How to flatter customers
[00:04:22.27] This company was good -- until they weren't](https://image.slidesharecdn.com/1431644390555528e6e177f-150514225953-lva1-app6891/85/069-You-Forgot-Not-to-Do-That-Again-1-320.jpg)
![[00:05:36.03] The unfortunate hashtag Starbucks Baristas had to put on cups
[00:07:22.25] All hashtag fails are. . .
[00:08:01.28] How touchy conversations happen
[00:11:06.20] What Starbucks is very good at
[00:11:39.03] The worst marketing campaign ever
[00:13:38.24] The commercials that should have come with a warning
[00:15:58.13] Just when you thought you had freedom
[00:22:23.18] A not-so shining example of good branding
[00:26:14.23] Who the real troll is
[00:26:47.27] What you need to do if you're facing a worldwide controversy
[00:26:59.08] You can't own this
[00:27:20.26] The whole point of Twitter
[00:28:55.00] What happens every month if not every week
[00:29:25.07] This sentence should not come out of the brand of any mouth, ever
[00:29:33.03] Stop doing this
[00:30:06.17] What makes me lose my mind
And so much more. . .
Items mentioned in this episode
Starbucks wants its baristas to talk about race with customers
McDonald's Creates Worst Marketing Campaign in History of Marketing
Biglaw Firm Makes Big Joke Out Of Work/Life Balance
SeaWorld tried to answer questions on Twitter, and it did not go well
Video provided by: AtomicSpark](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)