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June 12, 2018
Making the Difficult, Simple(r)
Julian Macagno & Ken Tabor
2. ©2018 Sabre GLBL Inc. All rights reserved. 2
Traveling here required
a cascade of decisions
6. ©2018 Sabre GLBL Inc. All rights reserved. 6
425,000+
travel agents
400+
airline customers
900,000+
hotel options
Buenos Aires, Argentina
Krakow, Poland
Bangalore, India
Global Development Centers
Boston, Massachusetts
Dallas/Fort Worth, Texas
Montevideo, Uruguay
Headquarters in Dallas/Fort Worth
140+
countries
9,000+
employees
4,000+
technologists
Proven global scale and reach
8. In a Sabre minute . . .
©2018 Sabre GLBL Inc. All rights reserved. 8
11. Reasons for Building APIs
We’ve done things well
Core Tech
We build digital tools
APIs
You can do those things well too
Leverage
13. APIS ARE FOR HUMANS
Let customer testimonials be the data driving your decisions.
14. 5-Step Process to Achieve Good DX
©2018 Sabre GLBL Inc. All rights reserved. 14
User Research Definition Ideation Prototyping Testing
15. Why DX Now?
©2018 Sabre GLBL Inc. All rights reserved. 15
“Developers are increasingly the
decision makers, and certainly
influencers.”
“Speed to market is vital to us.
We’ll consider anything that
shortens our roadmap.”
17. What About API
Instructions?
A product manager:
“I don’t know what’s best
in class.”
“Show me what success
looks like.”
Minimal valuable docs:
• Getting Started
• How-to Guides
• API Reference
• Change Log
18. You don’t have
instructions? You
don’t have a
product!
Creating documentation feels like an expense.
Easily skipped in up-front API design.
Easily ignored during project delivery.
Clearly missed when out in production.
©2018 Sabre GLBL Inc. All rights reserved. 18
19. 5 Dos and Don’ts for
Adopting a Successful
API Strategy
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It's 2018!
developer.sabre.com
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BRING FOCUS:
DO NOT TRY TO
DO EVERYTHING
Number 2
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What does Best in Class
Look Like
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Build your Proof Point, before you attempt to Fly
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FOCUS ON WHAT
MAKES YOU
UNIQUE
Number 3
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What's your Core
Competence?
What's your differentiator?
What makes you unique?
What's your DNA?
You can't be that that special.
Don’t try to build what others have
done, and are best in class,
34. ©2018 Sabre GLBL Inc. All rights reserved. 34
FIND YOUR
EXECUTIVE
BELIEVER
Number 4
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Walk the Talk
Transform your Business
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Successfully Talking
About APIs as
Products
39. Products vs Projects
©2018 Sabre GLBL Inc. All rights reserved. 39
Projects want to be delivered, but
products seek to produce an
outcome.
Publishing isn’t an ending, it’s a
beginning.
Watch metrics, experiment, learn,
continue moving towards success.
40. Adapt an "API-First" Mindset to Inform Strategy
©2018 Sabre GLBL Inc. All rights reserved. 40
PMs own backlogs
defining tactical
Execs set corporate
strategy
Dev teams turn that
into reality
41. ©2018 Sabre GLBL Inc. All rights reserved. 41
Find your early-adopters of APIs as a Product
Discover your fast followers
Network and build a coalition of the willing
Storytelling to Change Behavior
42. Consistent behavior changes beliefs
©2018 Sabre GLBL Inc. All rights reserved. 42
We have customers with unmet needs
We prototyped APIs to make their life easier
We created and delivered a set of useful APIs
We’re API makers
We’re an API company
43. ©2018 Sabre GLBL Inc. All rights reserved. 43
Dividing a customer base
Into smaller groups
Relevant to marketing
Using data analysis
Targeted messaging
Examples
Online Travel Agent
Leisure
Corporate Direct
Meta Search
Customer Segments
44. ©2018 Sabre GLBL Inc. All rights reserved. 44
Revenue Comes from a
Monetization Plan
47. ©2018 Sabre GLBL Inc. All rights reserved. 47
#2: Open Attitude, Open
to Opportunities
48. ©2018 Sabre GLBL Inc. All rights reserved. 48
#3: Learn from Products
and Make Better APIs
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Send the Speakers a Message
Julian Macagno - Julian.Macagno@sabre.com // @JMacagno
Ken Tabor - Kenneth.Tabor@sabre.com // @KenTabor
More on Our Company
Sabre - www.sabre.com // @Sabre_Corp
Use our APIs - developer.sabre.com
Be our teammate - jobs.sabre.com