1. aesthetics of URLs

2. UX design is not only

4. but also

6. wellingtonnz.com

7. wellington.nz.com

8. wellington.com
not ours ... actually Wellington Management

9. wellington.co.nz
actually redirects to wellingtonnz.com

10. wellington.net.nz
redirects to wcn.net.nz which is a community portal
(or not?)

11. wellington.geek.nz

12. wellington.govt.nz

13. in short ...

14. be predictable in
naming

15. pick obvious
domain names

16. make people type URLs