1. Haal meer uit u website
een presentatie van Iain Davenport
November 2010

2. Ask yourself
2 Questions

3. Is yoursite
SUCCESFUL?

4. WHYdoyouhave
a website?

5. CLEAR
OBJECTIVES

6. TARGET
AUDIENCE

7. DIRECTION

8. CONNECT

9. MEASURE

10. EVALUATE

11. ADAPT

12. Continuous
development

14. HOW CAN I GET
THE MOST OUT
OF MY WEBSITE?

15. BUSINESS = UNIQUE x CONVERSION x LOYALTY
VISITORS RATE RATE
Formulafor web
success
Jacob Nielson

16. WHICH DIRECTION

17. TODAY’S
WORKSHOP
1. SEO
2. SOCIAL MEDIA
3. USER EXPERIENCE

18. GENERATING
TRAFFIC

19. BEING FOUND

20. 3.6 MILLION
REGISTERED.NL
DOMAINS
231.5 MILLION
WEBSITES
WORLD WIDE

21. HOW TO GET
NOTICED

22. used search to find
new web pages
used search to look for
recommendations.
85%
49%

23. SearchEngines
are not the
Internet

24. SPIDERS

25. GETTING INDEXED

26. SEARCHENGINE
OPTIMIZATION

27. TRAFFIC
the result but not the aim

28. Match content to what
people are trying to find

29. THE WRONG
TRAFFIC

30. Dynamic, Relevant, Appealing
CONTENT

31. WRITINGFOR 2
AUDIENCES

32. CreativityAnalytical
insight

33. WORDS

34. KEYWORDS

35. KEYWORDS
Information about information

37. BROAD
NARROW

38. BROAD
NARROW

39. LONGTAIL

41. BROAD KEYWORDS
61.8 million results

42. NARROW KEYWORDS
6.4 million results abt. 90% reduction

43. SEOvsPPC
Short term gains vs long term sustainability

44. Elliance infographics

45. OPTIMIZE PROMOTE
2 SIDES OF SEO

46. ACCESSABLE

47. ACCESSABLE

48. MOBILE
“125mln Europeans will
regularly use mobile
internet services by 2013”
Forrester research
Mobile Internet grows from
10% in 2006 to 30% in 2009
Netherlands
Het Centraal Bureau voor de Statistiek

49. STRUCTURE

50. DESCRIPTIVE
CODE

52. UNIFORMITY

54. OPTIMIZE PROMOTE
2 SIDES OF SEO

55. LINK BUILDINGSIGN POSTING YOUR WEBSITE

56. LINK ANALYSISQUALITY AND QUANTITY

57. POPULARITY

58. RELEVANCE

59. DON’T MOVE
MOUNTAINS

60. Elliance infographics

61. Outbound link
Inbound link

63. LINK
BAITING
Elliance infographics

64. CREATING A BUZZ
SOCIAL MEDIA

65. MAVENSIndependent thinkers who
act as information brokers

66. CONNECTORSGregarious individuals with an
extensive social network

67. CHAIN REACTION

72. WHO SHOULD
YOUBE
LISTENING TO?

74. NETHERLANDS
& BELGIUM

75. “Your image is what people
say about you when you’ve
left the room”
Jeff Bezos, Amazon

76. FOLLOW THE
CONVERSATION

78. JOIN THE
CONVERSATION

81. CONVERSION
RATE
LOYALTY
RATE
Formulafor web
success

82. TRAFFIC WITHOUT
CONVERSION

83. CONVERSION
is what the user does; it’s the ‘take
action’ part of the decision process

84. USER
EXPERIENCE

85. REMOVING
BARRIERS

87. PERSUADE
Knowing What To Do Is not the same
as being presented a reason why

90. UNDERSTAND
THEUSER

91. “YouareNOTtheuser.
Neitherisyourboss.”
Jessyca Frederick ‘This Next’

92. “Just because nobody complains
doesn’t mean the parachutes
are perfect”
Benny Hill

93. THE BASICS

94. DON’T MAKE
ME THINK

95. MINDLESS
CHOICES

96. DESIGNBILLBOARD

97. REDUCE NOISE

98. OMIT
NEEDLESS
WORDS

99. USE THE RIGHT
LANGUAGE

100. GOODWILL

101. Each user has
their own
reservoir
of goodwill

103. POLITE

104. A GOOD WEBSITE IS...

105. INTUITIVE

106. EASY

107. DESIRABLEDESIRABLE

108. USEFUL

109. CONSISTENT

110. USER EXPERIENCE MUST BE...

111. SATISFYING

112. ENJOYABLE

113. EMPOWERING

114. MEMORABLE

115. “Inlife,strongand fulfilling
emotionalbondsare
fundamental to enduring
relationships.”
Jesse James Garrett

116. LOYALTY

117. CONCLUSIONSCONCLUSIONS

118. HOLISTIC
APPROACH

121. THE END... Iain Davenport November 2010

122. Hoe nu verder?
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