3. Observations -
● Before you enter: Signboards at the gate, Closed door.
● Environment: Attractive brownish color, Relatively high ceiling,
No music, Sparse, nice visibility.
● Staff: very active, seem to follow a script or routine pattern,
age - 20-25, no uniform.
● Products: 1st product to get noticed - Merchandise, Central display,
products arranged according to customer segments,
free samples to test, prices – easy to find.
● Customers: mostly 2 or 3 friends/family members, age - 25-40,
don’t tend to follow any fixed direction or path, avg time
spent – 2 hours, almost all customers end-up buying something.
5. Observations -
● Before you enter: Beautiful glasses attract people, Open door.
● Environment: Colorful, Active, Not very crowded neither sparse,
light music.
● Staff: mostly engaged in arranging products, no script to follow,
age – 20-30, all in uniform.
● Products: 1st product to get noticed – Nescafe Coffee, No central display,
Arranged according to functionality, prices – easy to find.
● Customers: From teenagers to family members – all age group people,
no fixed direction to follow, avg time spent – 1 hour.
80% customers purchase.
7. Observations -
● Before you enter: Big hoardings, Vendors outside, Open door.
● Environment: Too much clutter, advertisements all around, noisy.
● Staff: Active to help, script to follow, age – 20-30, all in uniform.
● Products: 1st product to get noticed – Merchandise, No central display,
arranged in brand-wise order, prices – easy to find.
● Customers: mainly youngsters, tend to follow any fixed direction or path,
avg time spent – 2 hours, 70-80% customers purchase.
