This presentation begins with an overview of the latest Nokia Store statistics, before providing an introduction to in-app purchasing and in-app advertising. Then it provides some insight into how in-app advertising has helped Twist Mobile monetise the 16 million downloads it has achieved in just eight months.

1. Make money with free
Series 40 apps
Wai Seto ( wai.seto@nokia.com )
Virat Khutal ( vkhutal@gmail.com )
Oct 2012

2. Content
1. The opportunity
2. How to do it: In-app purchasing
3. How to do it: In-app advertising
4. Case study: Twist Mobile
© Nokia 2012

3. Nokia Store
To date, Nokia Store has driven
more than 6 billion
cumulative downloads
150 million registered
Nokia Store customers
145 17 million downloads per
Operators, 52
day, with 50%+ coming from
markets with
operator
billing
Series 40 devices
© Nokia 2011 © Nokia 2012

4. Nokia Store
© Nokia 2012

5. Downloads vs. revenue from paid apps
Driving revenue from free downloads will
be essential
© Nokia 2012

6. New ways to increase app revenues
In-app purchasing In-app advertising
Integrate payment events for Monetize apps with ads. Use your
try-then-buy up-sell, subscription favourite ad solution to reach the
business models, digital goods, desired results
and donations.
© Nokia 2012

7. In-app purchase
Available on many Nokia Asha range phones,
most future Series 40 phones.
• Easy way to sell digital content from within your app
- virtual goods, subscriptions, add-ons, new levels
• Convert free applications to paid ones by embedding try and buy
© Nokia 2012

8. In-app purchasing landing page
http://www.developer.nokia.com/Distribute/In-app_purchasing/
In-app purchase
Quick Start Guide for
Java
(link)
Java Developer’s Library
(link)
© Nokia 2012

9. In-app purchase
Devices that have
Java API for in-
app purchase
(link)
© Nokia 2012

10. http://www.developer.nokia.com/gen/vide
os_all.xhtml?id=41714b3f-3871-43dc-
ab82-
ae8d03729a9c/Series_40_Training_Purcha
se
or
http://youtu.be/E_lkrVxrXro
© Nokia 2012

11. In-app advertising
Monetize your app through ads – several solution providers available
Juniper Research
10 €8.5
5 €2
0
2010
2015
“Top publisher are generating 30k€-50k€ a month in Nokia Store with inneractive
in-app advertising solution”
--Roy Timor Rousso, VP Marketing, inneractive
© Nokia 2012

12. How does in-app advertising work
The business model from developers’ perspective:
Consumer
Ad exchange (ad mediator) Publisher (app developer)
Vserv
inneractive Get SDK and
integrate it into
Publish your app
(and promote it)
your app
Get paid according to impressions and clicks
inneractive has capabilities for Java ME, Series 40 web apps, Qt, and QML,
while vserv is able to partner with you for Java ME apps.
© Nokia 2012

13. http://www.developer.nokia.com/Distribute/In-app_advertising/
In-app advertising landing page
© Nokia 2012

14. http://www.developer.nokia.com/Resources/Library/Series_40_web_
apps_library/#!technical-library/adding-in-app-advertising.html
http://www.developer.nokia.com/gen/videos_all.xhtml?id
=be28d77e-8666-48e3-9876-
0d5ce6f6751b/Series_40_Training_Advertising
or
© Nokia 2012 http://youtu.be/TyHC4JPjD9E

15. Twist Mobile
Why Series 40 MAKES Sense?

16. World view
Population: 7035 Million
Connected mobiles: 7012 Million
60% of population in the 12-24 years
age group
Population in this age group:
4221 Million people
Mobile penetration worldwide for this
age group:
1567 Million connections
http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use

17. Mobile Internet Penetration
32% Internet penetration worldwide.
18% Internet penetration by non-smart phone
897.6 Million Users access internet from the 12-24 age
group.
http://www.internetworldstats.com/top20.htm

18. Anything triggered in you?

19. Example
India
Total User base: 950 Million Mobile Phones
Mobile Internet Penetration: 120 Million Users
Total Penetration: 12.6%
Second Quarter 2012:
90% Phone purchased were below 100 US$
7.5% Phone purchase were below 200 US$
2.5% Above 200 US$

20. Growth in India
Active Mobile
Mobile Users Mobile Internet
Year Internet Users
(Millions) (Millions)
(Millions)
2012 950 120 20
2016 1200 350 80

21. Power of 350 Million
They will demand content from us
Content based on:
1. Culture/Language
2. Curiosity
3. Local Knowledge
4. Games/Entertainment
5. Etc

22. Some shocking Figures?
India total Internet user: 120 Million 120
(12.6% of mobile subscriber) Million
Thailand+Vietnam+Philippines: 80 Million 80
(20% of mobile subscriber) Million

23. How to monetize millions of
young consumers?
In-app advertising

24. Solution

26. Twist Mobile success with
Series 40
Total Downloads: 90 Millions
Series 40 Downloads: 60%
Revenue per day: 2000 US$

27. Thank you
Wai Seto ( wai.seto@nokia.com )
Virat Khutal ( vkhutal@gmail.com )