#SMWiBristol: Dude, Where's My Traffic?
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Noisy Little Monkey hosted their very own event as part of Social Media Week in Bristol. 'Dude, Where's My Traffic?' teaches you how to track your social using tools like Google Analytics and Professor Traffic!
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#SMWiBristol: Dude, Where's My Traffic?
- 3. Network: Private Password: ZJK2rf3W (case sensitive!)
- 4. Dude, where’s my traffic? #smwibristol @NoisyMonkey © Alcon Entertainment
- 5. do you luh dat?
- 6. Come to Digital Gaggle in January
- 7. Natasha Jon Ste The Jazz Hands The Spitter The Northerner Meet The Team About Us Josh Natalie The Beard The Laminator Nicola Lucy The Boss The Face Holly The Prophet Mr Dog The Scaredy Cat Claire The Cackle
- 8. Junior Digital Exec Wanted 8
- 9. The company we keep 9
- 10. Trusted by10
- 11. #smwibristol @MrJonPayne © Alcon Entertainment What does mine say? Dude!
- 12. Dude, Where’s My ROI? #smwibristol @MrJonPayne © Alcon Entertainment
- 13. • The problem • The tools • The solution 13 The Agenda @MrJonPayne
- 15. 15 It used to simple www.domain.co.uk @MrJonPayne
- 16. 16 Then Google bought Urchin www.domain.co.uk Google Analytics @MrJonPayne
- 17. 17 Machines are clever www.domain.co.uk Search Affiliate Networks Referrals Direct Google Analytics @MrJonPayne
- 18. 18 Machines love linear www.domain.co.uk Universal Search Paid Search Display Ads Affiliate Networks Referrals Email Direct Social Social Ads Google Analytics @MrJonPayne
- 19. 19 Machines are dumb www.domain.co.uk Universal Search Paid Search Display Ads Affiliate Networks Referrals Email Direct Social Social Ads Google Analytics @MrJonPayne
- 21. 21 Your customers are idiots www.domain.co.uk Universal Search Paid Search Display Ads Affiliate Networks Referrals Email Direct Social Social Ads Google Analytics @MrJonPayne
- 23. Teh tools #smwibristol @MrJonPayne © Alcon Entertainment
- 24. GA 4 hard measures @MrJonPayne
- 25. 25 @MrJonPayne
- 26. 26 @MrJonPayne
- 27. 27 @MrJonPayne
- 28. 28 @MrJonPayne
- 29. 29 @MrJonPayne
- 30. 30 @MrJonPayne
- 31. 31 @MrJonPayne
- 32. Native Analytics 4 soft measures @MrJonPayne
- 33. 33 @MrJonPayne
- 34. 34 @MrJonPayne
- 35. 35 @MrJonPayne
- 36. 36 @MrJonPayne
- 39. 39
- 40. Teh REAL problem #smwibristol @MrJonPayne © Alcon Entertainment
- 42. 42
- 43. 43 TRACK YOUR LINKS! • Use shortened links on profile • Use Google’s standard UTM tracking parameters • Eg: https://www.noisylittlemonkey.com/?utm_source=Twitter&utm_medium=Social&utm_campaign=smwiBristol @MrJonPayne
- 44. 44 TRACK YOUR LINKS! @MrJonPayne
- 45. 45 TRACK YOUR LINKS! @MrJonPayne
- 46. 46 TRACK YOUR LINKS! • Use shortened links on profile • Use Professor Traffic @MrJonPayne
- 47. Dude, Where’s my patronising “Pro Tip”? © Alcon Entertainment
- 48. 48 GA is so basic @MrJonPayne
- 50. • Hard – Website visits, conversions, check-out value, etc • Soft – Audience, applause, amplification • Long – Trends over time, is there correlation (Holler for my spreadsheet) • Track links (Search: Professor Traffic) 50 Measure hard, soft and long @MrJonPayne I’ll tweet these slides: @MrJonPayne
- 51. What does mine say? Sweet! #smwibristol @HollyClearfell © Alcon Entertainment
- 52. • How can social media influence the buyer’s journey? • Inspiration from the Real World • A little free help 52 So what’s up? @HollyClearfell
- 53. Where Social Media Fits #smwibristol @HollyClearfell © Alcon Entertainment
- 54. PromotersCustomersLeadsVisitorsStrangers 54 ATTRACT CONVERT CLOSE DELIGHT @HollyClearfell
- 55. How it gon work doe? #smwibristol @HollyClearfell © Alcon Entertainment
- 56. PromotersCustomersLeadsVisitorsStrangers 56 Create Awareness Generate Demand Drive Conversion Inspire Evangelism ATTRACT CONVERT CLOSE DELIGHT Objective: @HollyClearfell
- 57. PromotersCustomersLeadsVisitorsStrangers 57 Create Awareness Generate Demand Drive Conversion Inspire Evangelism ATTRACT CONVERT CLOSE DELIGHT Objective: Blog Search Social Forms CTAs Landing Pages CRM Email Workflows Surveys Smart Content Social Monitoring @HollyClearfell
- 59. @HollyClearfell
- 60. Focus on the funnel & staying credible to your brand. @HollyClearfell
- 61. Tactics & KPIs & Goals, Oh My! #smwibristol @HollyClearfell © Alcon Entertainment
- 62. 62 Create Awareness Generate Demand Drive Conversion Inspire Evangelism ATTRACT CONVERT CLOSE DELIGHT Expose buyer to your content Develop engagement with buyer Drive traffic to your web site(s) Fire up influencers Objective: Strategy: Tactics: KPI: Impact: Posts + £ Encourage shares Posts + £ Conversations Posts + £ Conversations Offers Customer Service Outreach Sharing Impressions Reach Engagement volume Engagement type Clicks Clicks Form fills Check outs Positive mentions Reach UGC SOV* Awareness* *Bullshit? Bullshit Web traffic Foot traffic Sales Leads Purchases Subscribers / Followers Customer Service Outreach Sharing @HollyClearfell
- 63. 63 Create Awareness Generate Demand Drive Conversion Inspire Evangelism ATTRACT CONVERT CLOSE DELIGHT Expose buyer to your content Develop engagement with buyer Drive traffic to your web site(s) Fire up influencers Objective: Strategy: Tactics: KPI: Impact: Posts + £ Encourage shares Posts + £ Conversations Posts + £ Conversations Offers Customer Service Outreach Sharing Impressions Reach Engagement volume Engagement type Clicks Clicks Form fills Check outs Positive mentions Reach UGC SOV* Awareness* *Bullshit? Bullshit Web traffic Foot traffic Sales Leads Purchases Subscribers / Followers Customer Service Outreach Sharing @HollyClearfell
- 64. 64 Create Awareness Generate Demand Drive Conversion Inspire Evangelism ATTRACT CONVERT CLOSE DELIGHT Expose buyer to your content Develop engagement with buyer Drive traffic to your web site(s) Fire up influencers Objective: Strategy: Tactics: KPI: Impact: Posts + £ Encourage shares Posts + £ Conversations Posts + £ Conversations Offers Customer Service Outreach Sharing Impressions Reach Engagement volume Engagement type Clicks Clicks Form fills Check outs Positive mentions Reach UGC SOV* Awareness* *Bullshit? Bullshit Web traffic Foot traffic Sales Leads Purchases Subscribers / Followers Customer Service Outreach Sharing @HollyClearfell
- 66. 66 Create Awareness Generate Demand Drive Conversion Inspire Evangelism ATTRACT CONVERT CLOSE DELIGHT Expose buyer to your content Develop engagement with buyer Drive traffic to your web site(s) Fire up influencers Objective: Strategy: Tactics: KPI: Impact: Posts + £ Encourage shares Posts + £ Conversations Posts + £ Conversations Offers Customer Service Outreach Sharing Impressions Reach Engagement volume Engagement type Clicks Clicks Form fills Check outs Positive mentions Reach UGC SOV* Awareness* *Bullshit? Bullshit Web traffic Foot traffic Sales Leads Purchases Subscribers / Followers Customer Service Outreach Sharing @HollyClearfell
- 68. 68 Create Awareness Generate Demand Drive Conversion Inspire Evangelism ATTRACT CONVERT CLOSE DELIGHT Expose buyer to your content Develop engagement with buyer Drive traffic to your web site(s) Fire up influencers Objective: Strategy: Tactics: KPI: Impact: Posts + £ Encourage shares Posts + £ Conversations Posts + £ Conversations Offers/Giveaways Customer Service Outreach Sharing Impressions Reach Engagement volume Engagement type Clicks Clicks Form fills Check outs Positive mentions Reach UGC SOV* Awareness* *Bullshit? Bullshit Web traffic Foot traffic Sales Leads Purchases Subscribers / Followers Customer Service Outreach Sharing @HollyClearfell
- 70. 70 Create Awareness Generate Demand Drive Conversion Inspire Evangelism ATTRACT CONVERT CLOSE DELIGHT Expose buyer to your content Develop engagement with buyer Drive traffic to your web site(s) Fire up influencers Objective: Strategy: Tactics: KPI: Impact: Posts + £ Encourage shares Posts + £ Conversations Posts + £ Conversations Offers Customer Service Outreach Sharing Impressions Reach Engagement volume Engagement type Clicks Clicks Form fills Check outs Positive mentions Reach UGC SOV* Awareness* *Bullshit? Bullshit Web traffic Foot traffic Sales Leads Purchases Subscribers / Followers Customer Service Outreach Sharing @HollyClearfell
- 73. Targeting & Time #smwibristol @HollyClearfell © Alcon Entertainment
- 74. Know Thy Audience Search ‘Noisy Little Monkey Buyer Personas’ @HollyClearfell
- 75. Know Thyself Set your goals & decide how to realistically achieve them. @HollyClearfell
- 76. ‘Lean In 15’ on our homepage It’s free! Sweeeeeeeet. @HollyClearfell
- 77. •@HollyClearfell Follow me for this preso @HollyClearfell
Hinweis der Redaktion
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- How many of you have “traditional” marketing backgrounds? Probably not that many but we’re gonna talk about it anyway.
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- EXPLAIN WHAT ALL OF THESE THINGS MEAN
- If you don’t focus on these goals, you’ll end up just churning out content for contents sake and jumping on shit hashtags. Likeeee…
- Sure it was intended to be complimentary. Brand way too keen to jump on top of a hashtag just because it was trending. Tempting to get quick wins; engaging with what’s trending is a quick win. No point trying to get involved if it isn’t relevant – and if you’re missing the point. Trends are trends; better to focus on smaller things to find your community. Doesn’t mean leave it alone completely…
- …don’t do it for it’s own sake, and make sure you aren’t missing the point. In short, jump on the right bandwagon.
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- How do you attract people? Understand what they want, what will stop the scroll
- GIVE THE PEOPLE WHAT THEY WANT and make em share it
- This post accounted for 75% of the entire traffic to the website last month alone and its been up for nearly 2 years, sooo yep
- Simply by encouraging UGC by repeating the message a lot & sharing other peoples stuff, we now average 40 pieces of UGC a month from an initial start of 8
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- How you gon do this? You gon get personas. Personas will keep your message on track, keep you focussed, stop you getting distracted by unnecessary hashtags – ain’t no point doing the mannequin challenge if your persona thinks its lame.
- How you gon do this? You gon get personas. Personas will keep your message on track, keep you focussed, stop you getting distracted by unnecessary hashtags – ain’t no point doing the mannequin challenge if your persona thinks its lame.
- How you gon do this? You gon get personas. Personas will keep your message on track, keep you focussed, stop you getting distracted by unnecessary hashtags – ain’t no point doing the mannequin challenge if your persona thinks its lame.