Comunicación presentada en el Congreso de la IAMCR, celebrado en París del 23 al 25 de julio de 2007.

1. The New Agenda Setting Paradigm in the Web: Cybermedia Towards News Social Filters International Association for Media and Communication Research París, 25 July, 2007 José Manuel Noguera Vivo [email_address]

2. August 2005  The Washington Post signed an agreement with David Sifry to use Technorati… Media can not (and must not) forget this: The Web every time is constantly an increasingly user-generated social space:

3. For the first time, social networks are the contents more used by people, more even porn content : Porn MySpace Facebook

7. 1º Tagging online (Del.icio.us) 2º Social Filters (Digg) 3º Personalized Web Services (MyYahoo) 4º Track the Buzz and Issues (Technorati) Results:

9. Media do not use social tools for… - Involving content in new journalistic projects

10. - If Media hold a real desire to approximate to the social filters, the civil participation will have more weight than never in the configuration of Agenda Setting Small ideas… - Media are more focused on how to place their content in other communities (“spaces” or “places”) than how to obtain valuable answers from them - Is the way opened a gesture with more symbolism than conviction? - And on the other hand, placing and to promoting journalistic contents among social filters, can be considered a way to get valuable feedback from the audience? We need projects in this sense

11. Thanks for your attention JM Noguera [email_address]