Learn the basics of maximizing your Linkedin Profile with Joanne's top tips and best practices. Updated June 2015.

1. Linkedin Survival
Guide
WITH JOANNE DELBALSO
JOANNEDELBALSO.COM

2. AGENDA FOR TODAY
Introductions - Attendees
About Me
All About The Profile
Finding and Making Connections
Joanne’s Top Tips
Using Linkedin To Build Your Brand / Authority
Questions??

3. ABOUT ME
Accounting and Social Media Superpowers
Started No Fuss Accounting in 2007
Enrolled Agent : Certified QuickBooks Proadvisor
Accounting, Bookkeeping and Tax Services

4. ABOUT ME
Training for Solopreneurs who wish to DIY Their
Bookkeeping
Social Media enthusiast
Training and Coaching on Social Media Strategies and
Profiles
Speaker: WISE Symposium; WNET Connections, BizBuzz
Social Media Conf, Blogging Concentrated, WBOC
Started No Fuss Accounting in 2007
Important facts: Oct 12 (Birthday) ; #HelloKitty;
#DoctorWho; #TheWalkingDead; #TieDye; #MyKosmo

5. #MyKosmo

6. Your Linkedin Profile
Make sure it is filled out 100%
Head Shot - Updated Picture ( Not from 7
years ago) Invest in a good photographer
Background Image - Newer option, great for
branding and matching other social profiles.
Use that profile title section to stand out
from the rest.
Keyword Rich Bio!!!

7. Your Linkedin Profile

8. Your Linkedin Profile
Review and edit your “Endorsements” to
remove the ones are not applicable and reorder
and highlight the ones that count.
Ask for recommendations: if you are unable to
post recommendations on your business
transactions, consider ones for your volunteer
work, or networking / connecting abilities
etc. Get creative. How amazing are you?

9. Finding and Making
Connections
Opportunities to socialize; get in front of a
connection (anniversaries; new jobs etc)
Add connections; using email link
Recheck periodically
Find Alumni
Linkedin Recommendations

10. Top Tips for Linkedin
Join Groups
Allows you to message people are you not currently
connected with. (No spamming please)
In groups you can build your brand and authority in
your field.
In groups you can look at questions people are
asking and use as inspiration for blog posts or
videos.

11. Top Tips for Linkedin
Avoid annoying your connections
with tons of profile updates!
Simply slide the option to NO when in the profile editing
screen.

12. Top Tips for Linkedin

13. Top Tips for Linkedin
Become Invisible!
Did you know when you look on a persons profile, they
can see that you were there?
You can also view who checked your profile out.
If you turn yourself invisible; you will no longer be able
to see who checked you out, until you turn yourself
visible again.

14. Top Tips for Linkedin

15. Top Tips for Linkedin

16. Top Tips for Linkedin

17. Top Tips for Linkedin
Keep Track of Your Contacts
Did you know that you can export your entire Linkedin
directory of contacts to a spreadsheet?
Easier to search and sort in a spreadsheet than inside of
Linkedin.
You can also tap into the emails for use in Facebook ads.
DoNOT add them to your newsletter / email list- that is
spamming

18. Top Tips for Linkedin

19. Top Tips for Linkedin

20. Top Tips for Linkedin

21. Top Tips for Linkedin

22. Top Tips for Linkedin

23. Top Tips for Linkedin
Customize Your URL
Very easy to do
You may need to tweak your name IF you have a
common name
Looks professional, and simpler if you wanted to
put in your email signature or on a business card.

24. Top Tips for Linkedin

25. Top Tips for Linkedin

26. Joanne’s Best Practices
Maximize your title
Fully complete your profile
Limit industry lingo in bio / job descriptions
list hobbies / interests / volunteer work
connect with people you know or vet
connection with others
Endorse people only for skills you have
witnessed

27. Joanne’s Best Practices
Ask for recommendations
Do NOT spam with Linkedin emails
When requesting to connect; don’t just use the
template email; add why you want to connect
Make sure you use your status updates
Like, comment and share other’s updates (being
Social!!)
Add your Linkedin profile link to your email
signature

28. CONNECT WITH ME!
facebook.com/nofussaccounting
@nofussacctng
@nofussacctng @joanneplans
@joanneplans

29. FREEE DISCOVERY
SESSIONS

30. QUESTIONS?