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A Few Social Media Stories
    (in 6 mins 40 seconds)



        Evelyn So


           25th May 2009
It’s been a long day...




                                ..It’s a gorgeous evening…


    Sharing a few Social Media stories and thoughts


2     Noesium Consulting Inc.
Where’s the (Brand) Personality?




3     Noesium Consulting Inc.
Biography
                               Series and Albums
                               Juno, Platinum, Gold awards
                               Top on charts …..etc.



    HENNIE BEKKER

            But who really is this guy?


4    Noesium Consulting Inc.                                 Version 1
This got the message out …




5      Noesium Consulting Inc.   Version 1
But why not …




6     Noesium Consulting Inc.   Version 1
Better still…




7      Noesium Consulting Inc.   Version 1
POLL
                     Brands on Twitter: Who do you want to tweet with?




    On Blog




    On Facebook
    (new)


8    Noesium Consulting Inc.                                             Version 1
Content & Engagement Model
                                           Website
                              Facebook               Blog



                    MySpace                                  EComm




                    YouTube
                                                             Order by
                                                              Phone



                               Vimeo
                                                     Music
                                                     Sites
                                            Live
                                           Concert
9   Noesium Consulting Inc.                                             Version 1
Think “Social Communication Ecosystem”




10   Noesium Consulting Inc.
Social Media ≠ Tools

                                  Social ≠ New

                                Communication
                               ≠ Online Vs Offline

              Strategy  Tactics Operation


11   Noesium Consulting Inc.                          Version 1
An international youth creativity competition
                               that brings together youth (aged 14-29) to
                               collaborate in the areas of creativity,
                               education and social awareness.

                                                     Contest
                                                     Launch


     Content Model                                                Education
                                         Website
                                                                  Workshop
                                          UGC
                                                                   online/
                                          SN
                                                                   offline



                                                   Live Concert
                                                     Content
                                                   Generation

12   Noesium Consulting Inc.                                              Version 1
Social Engagement Model
                                            MJF Blog

                                 YouTube
                                                           MJF
                                                         Members



                       Twitter
                                                                     MJF
                                                                   Contests




                      Facebook                                    MJF School




                                 MySpace                 MJF TV

                                           Live Events
                                                                               Version 1

13   Noesium Consulting Inc.
Twitter Interview with VIPs
 (no, not Oprah or Ashton)




14   Noesium Consulting Inc.
20 Leaders - Art piece
                                1 min Intro - Aunction

     “Is there any way we can use Twitter to
     get people’s attention? We are on
     Twitter but not totally active.”
      @adlounge A lil birdie (@evelynso) put
                       the bee in our bonnet

15    Noesium Consulting Inc.
Live Twitter Interviews
 Geoffrey Roche                Founder & CCO Lowe Roche
 Kevin McLaughlin              President    AutoShare
 Tony Chapman                  CEO          Capital C
 Lee Lefever                   Founder      CommonCraft
 Frank Palmer                  CEO          DDB Canada
 Dave Stevens                  GM           MySpace
 Mia Wedgbury                  President    High Road Communications
 David Feldt                   SVP, GM      Organic
 Jacquelyn Corbett Cyr         CEO          Espresso
 Goodwin Gibson                President    MacLaren MRM



16   Noesium Consulting Inc.
17   Noesium Consulting Inc.
2021
What if Facebook disappears?
                                                   2018
Will Twitter thrive or fizzle out?
                                               2015
What’s next in Social
Communication?                              2012

                                     2009




18   Noesium Consulting Inc.
My Ultimate Nightmare




19   Noesium Consulting Inc.
Connect with me !
           www.noesium.com

           evelyn.so@noesium.com        noesium

           www.noesium.com/blog

           @evelynso

           www.linkedin.com/in/evelynso

            Evelyn So / Noesium Consulting

20    Noesium Consulting Inc.

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Social Media Stories and Thoughts in 6 Minutes 40 Seconds

  • 1. A Few Social Media Stories (in 6 mins 40 seconds) Evelyn So 25th May 2009
  • 2. It’s been a long day... ..It’s a gorgeous evening… Sharing a few Social Media stories and thoughts 2 Noesium Consulting Inc.
  • 3. Where’s the (Brand) Personality? 3 Noesium Consulting Inc.
  • 4. Biography Series and Albums Juno, Platinum, Gold awards Top on charts …..etc. HENNIE BEKKER But who really is this guy? 4 Noesium Consulting Inc. Version 1
  • 5. This got the message out … 5 Noesium Consulting Inc. Version 1
  • 6. But why not … 6 Noesium Consulting Inc. Version 1
  • 7. Better still… 7 Noesium Consulting Inc. Version 1
  • 8. POLL Brands on Twitter: Who do you want to tweet with? On Blog On Facebook (new) 8 Noesium Consulting Inc. Version 1
  • 9. Content & Engagement Model Website Facebook Blog MySpace EComm YouTube Order by Phone Vimeo Music Sites Live Concert 9 Noesium Consulting Inc. Version 1
  • 10. Think “Social Communication Ecosystem” 10 Noesium Consulting Inc.
  • 11. Social Media ≠ Tools Social ≠ New Communication ≠ Online Vs Offline Strategy  Tactics Operation 11 Noesium Consulting Inc. Version 1
  • 12. An international youth creativity competition that brings together youth (aged 14-29) to collaborate in the areas of creativity, education and social awareness. Contest Launch Content Model Education Website Workshop UGC online/ SN offline Live Concert Content Generation 12 Noesium Consulting Inc. Version 1
  • 13. Social Engagement Model MJF Blog YouTube MJF Members Twitter MJF Contests Facebook MJF School MySpace MJF TV Live Events Version 1 13 Noesium Consulting Inc.
  • 14. Twitter Interview with VIPs (no, not Oprah or Ashton) 14 Noesium Consulting Inc.
  • 15. 20 Leaders - Art piece 1 min Intro - Aunction “Is there any way we can use Twitter to get people’s attention? We are on Twitter but not totally active.” @adlounge A lil birdie (@evelynso) put the bee in our bonnet 15 Noesium Consulting Inc.
  • 16. Live Twitter Interviews Geoffrey Roche Founder & CCO Lowe Roche Kevin McLaughlin President AutoShare Tony Chapman CEO Capital C Lee Lefever Founder CommonCraft Frank Palmer CEO DDB Canada Dave Stevens GM MySpace Mia Wedgbury President High Road Communications David Feldt SVP, GM Organic Jacquelyn Corbett Cyr CEO Espresso Goodwin Gibson President MacLaren MRM 16 Noesium Consulting Inc.
  • 17. 17 Noesium Consulting Inc.
  • 18. 2021 What if Facebook disappears? 2018 Will Twitter thrive or fizzle out? 2015 What’s next in Social Communication? 2012 2009 18 Noesium Consulting Inc.
  • 19. My Ultimate Nightmare 19 Noesium Consulting Inc.
  • 20. Connect with me ! www.noesium.com evelyn.so@noesium.com noesium www.noesium.com/blog @evelynso www.linkedin.com/in/evelynso Evelyn So / Noesium Consulting 20 Noesium Consulting Inc.