Camille Esposito, Senior Brand Designer, Getaround

1. A playbook for reclaiming your
most valuable digital real estate
Taking back
your website
November 2019
Camille Esposito @camilleespo

2. Camille
Esposito
Sr. Brand Designer
Using Webflow since Nov 19, 2015
@camilleespo

3. Why migrate your website
to no code?
How to do so in 5 steps
In this lightning talk:
Camille Esposito @camilleespo

4. Why migrate to no code?
No code tools empower
your team with ownership
of your website.

5. “Sorry, we couldn’t prioritize it.”
Getaround web before no-code, 2011-2019:
Camille Esposito @camilleespo

6. Lean resources,
too many priorities.
Camille Esposito @camilleespo

8. We migrated to Webflow
to get sh*t done.
Camille Esposito @camilleespo

9. 8 years to 8 seconds
Before no code After no code
Camille Esposito @camilleespo

10. 1 Get buy-in
5 steps to
reclaim your
website
Assemble team2
Design & develop4
Evangelize launch5
3 Page selection
Camille Esposito @camilleespo

11. 1 Get buy-in
5 steps to
reclaim your
website
Assemble team2
Design & develop4
Evangelize launch5
3 Page selection
Camille Esposito @camilleespo

12. Step 1: Get buy-in
Get buy-in from key
stakeholders by
strategically ‘wading in.’
Camille Esposito @camilleespo

13. Not your
home page

14. Use your wade-in to get buy-in
by proving your claims.
Camille Esposito @camilleespo

15. Camille Esposito @camilleespo
Show, don’t tell.
Document or demo
everything.

16. 1 Get buy-in
5 steps to
reclaim your
website
Assemble team2
Design & develop4
Evangelize launch5
3 Page selection
Camille Esposito @camilleespo

17. Step 2: Assemble team
No code ≠ no team!
Invest in the right squad to later
benefit from no-code freedom.
Camille Esposito @camilleespo

18. Camille Esposito @camilleespo

19. #squadgoals
Camille Esposito @camilleespo
Product
manager
Project
manager
Visual
developers
Designers Copywriters SEO experts

20. Educate stakeholders that
no code still requires (visual) dev.
How do you prove you need this squad?
Camille Esposito @camilleespo

23. 1 Get buy-in
5 steps to
reclaim your
website
Assemble team2
Design & develop4
Evangelize launch5
3 Page selection
Camille Esposito @camilleespo

24. Step 3: Page selection
Work with product & engineering
to figure out which parts of your
website to migrate to no code.
Camille Esposito @camilleespo

25. Keep in mind page goals and
ownership, product functionality,
and scaleability.
Camille Esposito @camilleespo

26. Marketing
pages
Home
About
Jobs
How it works
Search
Account
Upcoming trips
Cars
Pre-login
Product
pages
Logged in
Camille Esposito @camilleespo

27. 1 Get buy-in
5 steps to
reclaim your
website
Assemble team2
Design & develop4
Evangelize launch5
3 Page selection
Camille Esposito @camilleespo

28. Step 4: Design / develop with your no code tool in mind
Don’t design / develop
in a vacuum.
Camille Esposito @camilleespo

29. Leverage
experts early
and often.
No code design + dev tips
Camille Esposito @camilleespo

30. Or become an
expert yourself!
No code design + dev tips
Camille Esposito @camilleespo

31. Design within the
constraints of
your no-code tool.
No code design + dev tips
Camille Esposito @camilleespo

32. Maximize your
use of the CMS.
No code design + dev tips
Camille Esposito @camilleespo

33. Camille Esposito @camilleespo
Use (visual) dev
guidelines.
No code design + dev tips

34. Be cautious with
custom code.
No code design + dev tips
Camille Esposito @camilleespo

35. 1 Get buy-in
5 steps to
reclaim your
website
Assemble team2
Design & develop4
Evangelize launch5
3 Page selection
Camille Esposito @camilleespoCamille Esposito @camilleespo

36. Step 5: Launch and evangelize
Evangelize your no-code
site launch!
Camille Esposito @camilleespo

37. Keep the buy-in and
no code stoke high with
lunch-n-learns and demos.
Camille Esposito @camilleespo

39. Document the goals you
achieved because of your
no code migration.
Camille Esposito @camilleespo

40. Camille Esposito @camilleespo
Web activity before
and after no code

41. 1 Get buy-in
5 steps to
reclaim your
website
Assemble team2
Design & develop4
Evangelize launch5
3 Page selection
Camille Esposito @camilleespo

42. Thank you!
Camille Esposito @camilleespo