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I BUILT & SOLD
12 NO-CODE APPS
IN 12 WEEKS
Here’s Everything I Learned
David Adkin
Hey No-Coders!
Co-founder of Adalo
@david_adkin
Agenda
1 Intro
5 Minutes
2 How to Sell No-Code Apps
15 Minutes
3 Selling Exercise
15 Minutes
4 How to Build No-Code Apps
10 Minutes
5 Building Exercise
10 Minutes
6 Top 5 Must-Dos & Wrap-up
5 Minutes
My Story
Architecture UX Designer Entrepreneur
2007 - 2013 2012 - 2018 2018 - Today
12 Apps in 12 Weeks!
BuzzerBeater
Book local barbers now
PeriDeals
Find perishable deals
Tavolo
Dining made easy
Beyond Boundaries
Track progress in program
Entrees By Laura
Find perishable deals
Tavolo - Restaurant
Dining made easy
DevMarket
Buy dev projects
Second Street
Internal feedback app
CITCOR
Cannabis training tracker
Lifetime Performance
High end workout app
LucasPye BPT
Drug tracker
TCR
Doctor chat app for Africa
Websites vs Apps
No Code Conf Site Twitter
Websites vs Apps
Twitter No Code Conf
The Times They Are a-Changin'
But it’s a lot more complicated

Selling No-Code Apps
The Perfect Client
It matters even more for no-code apps.
Client Assessment
Tech Experience Their App’s Chance at Success
Go With the Flow Level of Commitment
Tech Experience
They can explain their app idea
They understand the concept of an MVP
They can barely even use an app
They don’t believe in the idea of an MVP
Able to use the no-code tool
Their App’s Chance at Success
They have an existing audience
There’s a plan for their app to make $
They don’t really have a deïŹned idea
There’s no business value
Possible to make with a no-code tool
Go With The Flow
Personal connection
They have a fun attitude
Uncomfortable with uncertainty
They need to have ever last detail ïŹgured
out before they want to commit to the project
Commitment
They have a team
(If startup) they’ve taken steps to make the
business real
Change their ideas all the time
Too busy to commit
Don’t follow through
“All Hat and No Cattle”
Finding Clients
Social Media Content Marketing Freelancer Groups
The Traditional Ways Freelancers Find Clients

Finding Clients
What’s New For No-Code App Builders?
New Kid on the Block Existing Clients Local Advantage
Finding Clients
Startups
Go to Local Startup Events
Talk with Incubators & Accelerators
Bid on sites like Upwork
Existing Business
What are they doing with spreadsheets?
Always be thinking about apps.
Rinse & repeat.
First Meeting(s)
What’s their app idea?
Pre-Meeting
Is it worth your time?
Do research on their space.
First Meeting(s)
Talk about every possible feature
Features Discussion
Set no-code expectations
Discuss native vs web app
(narrow down later)
First Meeting(s)
Try to ïŹgure out their budget
Initial Pricing & Timeline
Explain app complexities
Give them a general range
What pages? Home? Pricing? Team?
Website Features
Blog?
Ecommerce?
Do they need multiple apps for the different users?
App Features
Web app or mobile app? Push notiïŹcations?
Payments? Marketplace? Digital goods?
Chat?
Booking or sending requests?
Social media type features? Following?
Browsing? Images? Video? Audio?
Integration with external data sources?
Red Flag Features!
AR/VR
Algorithmic Feeds
Complex Computations
Mobile Games
A.I.
Video Tracking
Estimating the Time & Price
Login, Signup, Create ProïŹle
Browse Classes
Book and Bid Appointments
App Version 1
Chat with Teachers
Weeks 1 to 3
Reviews/Teacher Ratings
Admin NotiïŹcation Center
Promo Coupon Code
App Version 2 Weeks 4 to 5
Wanted in V1 But Moved to V2
Did a Test to ConïŹrm Possible
Accurate Estimation is Key
Estimate Hours and Multiply
Coming Up with a Price
40 hours * $50/hr = $2k
Normally between $2k - $10k
Charge less when you have no
previous apps built to grow your
portfolio
Make sure to talk about payment
works for more features after
you’re done!
Making the Sale
Show Them Their Future!
Make a quick version of a portion of it.
It’s your secret weapon.
But don’t spend too much time
 it’s risky.
Making the Sale
Have a PSA & SOW!
Get a Professional Service Agreement Template
A clearly deïŹned Scope of Work is critical.
An email is better than nothing!
Scope Creep is Real!
Building No-Code Apps
Designing the App
Login, Signup, Create ProïŹle
Browse Classes
Book Classes
App Version 1 Features
Create Classes
Overall Navigation & Organization First
3 Overall Types of Screens
List Screen Details Screen Add/Edit Screen
Designing the Database New!!
Classes
Class Name
Class Image
Class Teacher
Class ProïŹciency
Class Description
Class Notes
Designing the Database New!!
Email
Users
Password
ProïŹle Picture
Name
Classes
Image
Description
Requested Date
Requests
Status
Video Meeting Link
ProïŹciency
Type
Person Who Made Request
Requested Class
Teacher
What are all of the data collections?
Designing the Database New!!
Email
Users
Password
ProïŹle Picture
Name
Classes
Image
Description
Requested Date
Requests
Status
Video Meeting Link
ProïŹciency
Type
Person Who Made Request
Requested Class
Teacher (R)
(R)
(R)
Find the Relationships
Developing the MVP
Build Feature 1 Test Feature 1 Build Feature 2 Test Feature 2 Build Feature 3
(Just like an actual tech company and dev team would do!)
If You Don’t

Publishing Tasks
Setup Legal Business
Apply for DUNS number
Apple Developer account
Android Developer account
Website
Privacy Policy
Text descriptions for app stores
Screenshots for app stores
Launching
Coach Teammate Cheerleader
3 Roles for You to Play
Scope Creep is Real!
Timeline
First Meeting(s)
Days 1 - 7
Making the Sale
Days 7 - 14*
*Could be a lot longer. Sometime it stalls at this point and they take a long time to commit.
Designing the App
Days 14 - 21
Developing the MVP
Days 21 - 36
Testing & Publishing
Days 36 - 42
Launching
Days 42 - 48
Top 5 Must-Dos & Wrap-up
Make sure they’re on board with the concept
of an MVP.
1#
Make sure you ïŹgure out the list of features
before you make the sale.
(& you have that in a PSA!)
2#
Make sure you understand the limits of the
no-code tool you’re using.
3#
Make sure you build it feature by feature
(while testing along the way).
4#
Make sure you work with them on a beta,
launch, and future iterations plan.
5#
Thanks!
(If you’re interested in trying out Adalo let’s chat!)

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I built & sold 12 no -ode apps in 12 weeks - here's everything I learned - No Code Conf 2019 Workshop

  • 1. I BUILT & SOLD 12 NO-CODE APPS IN 12 WEEKS Here’s Everything I Learned
  • 3. Agenda 1 Intro 5 Minutes 2 How to Sell No-Code Apps 15 Minutes 3 Selling Exercise 15 Minutes 4 How to Build No-Code Apps 10 Minutes 5 Building Exercise 10 Minutes 6 Top 5 Must-Dos & Wrap-up 5 Minutes
  • 4. My Story Architecture UX Designer Entrepreneur 2007 - 2013 2012 - 2018 2018 - Today
  • 5. 12 Apps in 12 Weeks! BuzzerBeater Book local barbers now PeriDeals Find perishable deals Tavolo Dining made easy Beyond Boundaries Track progress in program Entrees By Laura Find perishable deals Tavolo - Restaurant Dining made easy DevMarket Buy dev projects Second Street Internal feedback app CITCOR Cannabis training tracker Lifetime Performance High end workout app LucasPye BPT Drug tracker TCR Doctor chat app for Africa
  • 6. Websites vs Apps No Code Conf Site Twitter
  • 8. The Times They Are a-Changin'
  • 9.
  • 10. But it’s a lot more complicated

  • 12. The Perfect Client It matters even more for no-code apps.
  • 13. Client Assessment Tech Experience Their App’s Chance at Success Go With the Flow Level of Commitment
  • 14. Tech Experience They can explain their app idea They understand the concept of an MVP They can barely even use an app They don’t believe in the idea of an MVP Able to use the no-code tool
  • 15. Their App’s Chance at Success They have an existing audience There’s a plan for their app to make $ They don’t really have a deïŹned idea There’s no business value Possible to make with a no-code tool
  • 16. Go With The Flow Personal connection They have a fun attitude Uncomfortable with uncertainty They need to have ever last detail ïŹgured out before they want to commit to the project
  • 17. Commitment They have a team (If startup) they’ve taken steps to make the business real Change their ideas all the time Too busy to commit Don’t follow through
  • 18. “All Hat and No Cattle”
  • 19. Finding Clients Social Media Content Marketing Freelancer Groups The Traditional Ways Freelancers Find Clients

  • 20. Finding Clients What’s New For No-Code App Builders? New Kid on the Block Existing Clients Local Advantage
  • 21. Finding Clients Startups Go to Local Startup Events Talk with Incubators & Accelerators Bid on sites like Upwork Existing Business What are they doing with spreadsheets? Always be thinking about apps. Rinse & repeat.
  • 22. First Meeting(s) What’s their app idea? Pre-Meeting Is it worth your time? Do research on their space.
  • 23. First Meeting(s) Talk about every possible feature Features Discussion Set no-code expectations Discuss native vs web app (narrow down later)
  • 24. First Meeting(s) Try to ïŹgure out their budget Initial Pricing & Timeline Explain app complexities Give them a general range
  • 25. What pages? Home? Pricing? Team? Website Features Blog? Ecommerce?
  • 26. Do they need multiple apps for the different users? App Features Web app or mobile app? Push notiïŹcations? Payments? Marketplace? Digital goods? Chat? Booking or sending requests? Social media type features? Following? Browsing? Images? Video? Audio? Integration with external data sources?
  • 27. Red Flag Features! AR/VR Algorithmic Feeds Complex Computations Mobile Games A.I. Video Tracking
  • 28. Estimating the Time & Price Login, Signup, Create ProïŹle Browse Classes Book and Bid Appointments App Version 1 Chat with Teachers Weeks 1 to 3 Reviews/Teacher Ratings Admin NotiïŹcation Center Promo Coupon Code App Version 2 Weeks 4 to 5 Wanted in V1 But Moved to V2 Did a Test to ConïŹrm Possible Accurate Estimation is Key
  • 29. Estimate Hours and Multiply Coming Up with a Price 40 hours * $50/hr = $2k Normally between $2k - $10k Charge less when you have no previous apps built to grow your portfolio Make sure to talk about payment works for more features after you’re done!
  • 30. Making the Sale Show Them Their Future! Make a quick version of a portion of it. It’s your secret weapon. But don’t spend too much time
 it’s risky.
  • 31. Making the Sale Have a PSA & SOW! Get a Professional Service Agreement Template A clearly deïŹned Scope of Work is critical. An email is better than nothing!
  • 32. Scope Creep is Real!
  • 34. Designing the App Login, Signup, Create ProïŹle Browse Classes Book Classes App Version 1 Features Create Classes Overall Navigation & Organization First
  • 35. 3 Overall Types of Screens List Screen Details Screen Add/Edit Screen
  • 36. Designing the Database New!! Classes Class Name Class Image Class Teacher Class ProïŹciency Class Description Class Notes
  • 37. Designing the Database New!! Email Users Password ProïŹle Picture Name Classes Image Description Requested Date Requests Status Video Meeting Link ProïŹciency Type Person Who Made Request Requested Class Teacher What are all of the data collections?
  • 38. Designing the Database New!! Email Users Password ProïŹle Picture Name Classes Image Description Requested Date Requests Status Video Meeting Link ProïŹciency Type Person Who Made Request Requested Class Teacher (R) (R) (R) Find the Relationships
  • 39. Developing the MVP Build Feature 1 Test Feature 1 Build Feature 2 Test Feature 2 Build Feature 3 (Just like an actual tech company and dev team would do!)
  • 41. Publishing Tasks Setup Legal Business Apply for DUNS number Apple Developer account Android Developer account Website Privacy Policy Text descriptions for app stores Screenshots for app stores
  • 42. Launching Coach Teammate Cheerleader 3 Roles for You to Play
  • 43. Scope Creep is Real!
  • 44. Timeline First Meeting(s) Days 1 - 7 Making the Sale Days 7 - 14* *Could be a lot longer. Sometime it stalls at this point and they take a long time to commit. Designing the App Days 14 - 21 Developing the MVP Days 21 - 36 Testing & Publishing Days 36 - 42 Launching Days 42 - 48
  • 45. Top 5 Must-Dos & Wrap-up
  • 46. Make sure they’re on board with the concept of an MVP. 1#
  • 47. Make sure you ïŹgure out the list of features before you make the sale. (& you have that in a PSA!) 2#
  • 48. Make sure you understand the limits of the no-code tool you’re using. 3#
  • 49. Make sure you build it feature by feature (while testing along the way). 4#
  • 50. Make sure you work with them on a beta, launch, and future iterations plan. 5#
  • 51. Thanks! (If you’re interested in trying out Adalo let’s chat!)