The mobile website explained for a small nonprofit organization

1. Mobile ready your nonprofit website By Mitch Crase

2. STEP 1 : Evaluation I already have A site! Mobile devices are new but may run ok on your site already Maybe you can wing it for a while! A professional looking and highly functional site has value No site yet….. Ok nothing to lose It’s a great time to start! Starting mobile is the best way to be mobile ready Separate mobile sites is generally unsatisfactory

3. 1B : Mobile visibility Evaluation should not carry costs, no problem Visit Google or others like W3C MobileOk Checker Just enter your URL and get results, easy! Beware of free evaluation with results for a fee

4. What results? Does your website display well in a mobile device? Image rendering is a primary concern Margin breaks and fonts are others W3C Mobile Checker will relay a score 0 to 100 and specific problems

5. 1C : OWN YOUR DOMAIN RENT Do it their way OWN Do it your way Expansion is coming, pay attention

6. Know your mobile Too many mobile devices to list but one key note Approximately 1/16 have the best product (IPAD) (USA) Approximately 1/3 mobile now with growth expected The vast majority are using some form of mobile browser When browsers change so will the results Monitor your mobile web results, invite feedback Always try to look ahead and know your market Any market share that is significant must be accommodated , same with ordinary net browsers

7. Know the Trends QUALITY Trend 1……. Basic HTML website by anybody Trend 2……..Better HTML website usually by designer Trend 3……..Professional website by the cool designer Trend 4……..Professional website by anybody?? Trend 5…. Better version of current trend COSTS Trend 1…..….…CHEAP Trend 2...AFFORDABLE Trend 3…...EXPENSIVE Trend 4…….…..CHEAP Trend 5 AFFORDABLE?

8. Know your site basics Functionality Donor friendly Media friendly Volunteer friendly Site consistency Know your site’s purpose Keep it apparent, center Use a blog Primary needs State your Cause Get donations Get people involved Your site MUST BE SEARCHABLE AND FOUND Web 2.0 has implications for Google search Web searching is a skill

9. Content Management A MUST Somebody has to manage the website ready or not! Web 2.0 demands dynamic interaction No word on a web site that can take care of itself yet… THE OPTIONS Hire unskilled Hire web-skilled Hire web-support to supplement The skill set of everyone involved will delegate your results

10. Step 2: Going mobile Fresh Start You could hire a designer or a firm 1k to 20k Free web design volunteers Grassroots.org You could get an all-in-one website solution online ( do it yourself ) Upgrade existing Rehire said designer to update and provide a new unique solution 1k to 20k Find said volunteer to update Do it yourself ?

11. 2B : Its always about Cost Pay now or pay later Get now or get later More money equals more website features Stay in your budget! The board loves that… Tread carefully with do it yourself !

12. 2C: Websites aren’t dead Roles will change Professional custom websites offer robust performance using Drupal , Joomla and other CMS Facebook is like a group website solution I predict that more specific roles will emerge in the interest of specialization The budget choice Wordpress which used to be just a blog Yes you can bring your domain name Yes its free Yes anybody can run it Adjust your performance with your personnel

13. Why these three? VALUE They give you professional themes They keep your site mobile compliant They provide content management to fit your size Thousands of plug-ins to choose from (the goodies) Superior integrated databases provided (PHP,SQL) They support their products because they can You can expect them to add more, dare to ask Rapid access to a Social Media Platform Do expect the costs to rise modestly

14. Popular plug-ins Search, Security, Share Blog search optimization Contact forms, secure forms with spam blocking Enable Google Analytics for entire site Share, bookmark, email buttons CAPTCHA to eliminate automated responders Social Media, more Approximately 250 dedicated to social media Language translation Site map generation (XML) Enhanced page navigation Widgets (event calendars)

15. Step 3: Choose well ! There are thousands of all-in-one solutions Only 3 have taken the lead! Joomla, Drupal, and the popular choice is Wordpress It’s about value, functionality, product support Custom websites with CMS may cost more but may protect you more or less Like Microsoft, AOL, Myspace, Facebook the product support follows the winners which can change rapidly

16. Conclusion Wordpress is the ultimate website solution for a smaller organization Small organizations that expect to be large should seek the advantages of a more complex CMS like Drupal, Joomla unless they need something more specific because these are built for size The value is too great to ignore

17. Contributions Nonprofitable.orgHow much does a website cost? Smashingmagazine.com Nonprofit Website Design: Examples and Best Practices Businessblogs.co.nzAre websites about to become obsolete? Slideshare.net Rethinking the Mobile Web by Yiibu Wordpress.orgPopular plugins Wordpress.com A look inside the Wordpress database VineyardDesigns.comComplete Website Building Sites Techie-Buzz.com Check if your website is mobile friendly Nonprofitblog.org How much does it cost to get your nonprofit blogging? , Towards a new kind of website Marketinghacks.com Search engine optimization pricing – How much should you pay? Physorg.com Internet body meets on domain names Levelenddesign.com Drupal vs. Joomla vs. Wordpress Searchengineoptimizatioinstlouis.com Are websites obsolete? Is social media replacing it’s role?