Customer Faithful

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As Founder of Customer Faithful, my mission is to help organisations discover what their customers truly want or value most, and how to empower employees to deliver it. In short, my goal is enable companies to become 'customer faithful'. We use an innovative technique called 'Lifelines' to visualise the lived experience of people, whether as individuals or as part of a community. Its findings typically show a 'customer journey' that is very different from how providers see their service.

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Customer Faithful

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Rising Trends Of The Post Recession Consumer

Introducing Lifelines - a methodology for patient-centricity

How customer journey mapping lost the plot

Innovating with Customer Journey Maps

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Meeting Consumers expectations for Natural and Organic products (NATURAL BEAUTY SUMMIT 2008)