Customer Faithful

Peterborough, United Kingdom, Cambs United Kingdom

As Founder of Customer Faithful, my mission is to help organisations discover what their customers truly want or value most, and how to empower employees to deliver it. In short, my goal is enable companies to become 'customer faithful'. We use an innovative technique called 'Lifelines' to visualise the lived experience of people, whether as individuals or as part of a community. Its findings typically show a 'customer journey' that is very different from how providers see their service.