A very basic introduction to page rank and SEO

1. Page Rank & SEO
DTC356 October 22, 2013

2. TL:DR
❖ design for humans first!
❖ (usability)
❖ Second, take the time to design for
machine usability (SEO)
❖ make it easy for search engines to
direct the right users to your site.

5. Many Considerations
❖ Number of times keywords appear
❖ Locations of keywords
❖ synonyms of keywords
❖ Page rank
❖ “freshness” How recently page was
updated
❖ Does it look like spam or SEO cheats?

6. Unique, Accurate Page
Titles
❖ Beware of templates and cut/paste
design
❖ These are great techniques, but don’t
be careless or sloppy
❖ Accurate
❖ Unique
❖ brief

7. Descriptions & Snippets
❖ when talking about your web page and
search ranking, Control is a good
thing. (authority)
❖ Example of an auto-snippet (cmdc home
page)
❖ meta-description tag gives you more
control over your snippet text

8. URLs & Bread Crumbs
❖ Make your site’s folder structure work
for your users
❖ This may mean some clean up
❖ Folders on web servers act like 1st
order systems
❖ files are only in one place

9. Web Sites = 1st Order
❖ Google says provide only one way to
find things
❖ This is not a technological limitiation
❖ Anti black hat seo measure

10. What about 3rd Order?
❖ Microdata, micro formats, Schema.org
❖ coming soon!
❖ There are techniques we can use
❖ Linked data
❖ semantic web
❖ For now:
❖ “Make your site easy to navigate”

11. Special Search Commands