"Airtel connecting with the consumers" by NImish Pant,ITM B SCHOOL,WARANGAL(A.P.)

1. AIRTEL-CONNECTING
WITH CONSUMERS
Presented by:
Nimish Pant
PGDM/M.B.A. 2010-12 BATCH

2. SOURCE
The Financial Express
30 November 2010

3. INTRODUCTION
AIRTELis going International with presence in 21 countries in Asia
& Africa.
According to Mr. Mohit Beotra,Brand & Media Head, the Airtel is
currently the more vibrant,dynamic & accessible brand.

4. Emerging New
technology
The Business of Airtel will shift in the 3G emerging as
enabling technology.

5. Advertising-a great role
player
From the decade the celebrities have contributed a lot to
the Airtel.

6. The new logo
Thenew logo has been done by the Brand Union,a London based
brand agency.
According to their research they found that the red colour is still
more popular among their consumers.

7. Mediums of connecting
with their consumers
They have started the branded buses in youth hangout zones across
the metros which work as 3G expriences zones.
Apart from this the company have also started a train wrap with Airtel
branding on the South bound Rajdhani Express that starts from Delhi.

8. The new idea creation-
Innovation & Promo’s
Besides that all the company have launched an online contest for the consumers
called THE NAME GAME.
In this they are asking the consumers to name the new logo.
The theme is –DIL JO CHAHE PAAS LAYE, means they are asking the participants
one thing they wish to be close to.

9. conclusion
Thus the arrival of Airtel in India’s Telecom scene in 1995
undoubtedly marketed the birth of telephony in the country.
It is a result of their expert teams which have resulted them to a
popular brand in such a lesss time.

10. Thank you