Stipple builds additional layers of social or e-commerce content onto brands’ photos and animated gifs. These augmented images can be embedded in a brand’s website or social platforms, including Facebook, Twitter, Pinterest and Google+. Stipple allows fans to hover over visual content and see related video, links, biographies, social accounts, purchase information, and more.

2. Executive Summary
Stipple builds additional layers of social or
e-commerce content onto brands’ photos
and animated gifs.
These augmented images can be embedded
in a brand’s website or social platforms,
including Facebook, Twitter, Pinterest and
Google+.
Stipple allows fans to hover over visual
content and see related video, links,
biographies, social accounts, purchase
information, and more.
The tool provides immediate opportunities
for monetizing social assets and driving
audiences to related brand content.

3. Justin Timberlake used Stipple to release his album art and track list across social networks
Music dot links to
audio preview and
iTunes purchase page
Image expands to
album track listing

4. Movie trailer for
Silver Linings Playbook
Links to actress’ bio,
dress designer and
People Magazine
social accounts

5. 1. Upload or source photos from a URL, blog, social network or online store. This will be the
base for the interactive image. Stipple supports Wordpress, Blogger, Tumblr, Facebook,
Instagram, Flickr, and Etsy, among other platformss.

6. 2. Tag the image with interactive content, 3. Customize and tag the
including videos, other images, product description of each stipple (dot).
information, locations, music or other
social profiles.

7. 4. Post the new content to a brand website, 5. Access analytics, including number of
Facebook, Twitter, Google+ or Pinterest people who viewed the image or hovered
page. over the dots, click-throughs and other e-
commerce and performance metrics.

8. Brands can experiment with tagging images with product information, locations,
music, video or other external links. Some examples include:
• An automotive manufacturer could highlight the unique
features of a car, with dots linking to details or images
that make its vehicle stand out.
• A clothing retailer could bring its look book images to life
with video of each item, sizing information, and links to
purchase through the e-commerce site or at specific
locations nearby.
• An entertainment network or studio could encourage
online streaming of full episodes or films, while
cross-promoting series and brand social handles,
the soundtrack, and key talent.