If recruitment is like marketing, could job seeking be like shopping? Join us to explore similarities and differences between designing user experiences within two traditionally very different domains: eCommerce and Talent Acquisition. We will show you how Design Thinking can help in understanding and supporting user journeys, motivations, and needs. We will share recent best practices and innovative techniques available in designing delightful job shopping experiences.
22. Brand
“You now have to decide what 'image' you want for your
brand. Image means personality. Products, like people,
have personalities, and they can make or break them in
the market place.“
~ David Ogilvy
63. Complete the short survey for this session in 3 easy steps:
1. Download the IBM Smarter Workforce mobile app.
2. Log in with your email address and password: “swf2015”.
3. Locate session in the agenda section of the app and complete the session survey!
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