2. Experience – General Information
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Business Consulting
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Training
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Contact details
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3. Experience – General Information
15+ years of experience in different segments of the Russian Pharmaceutical
Market
Multinational, foreign and local pharmaceutical companies
Strategic and operational marketing
Original and generic products; mass, special and orphan; for in- and out-
patient practice
Unique experience in the area of portfolio development, including license-in
and pre-launch activities, participation in the international New Products
Strategy Development Team (Janssen-Cilag)
Experience of management (including re-positioning) of a group of products
(Abbott Laboratories)
Management of the local Analytic and Business development Department
(EGIS Pharmaceuticals Ltd.)
General education – The Lomonosov Moscow State University
Business education – «Marketing Education in Russia (RIMA-A)», «Strategic
Marketing (RIMA-B)»
4. Business Consulting Experience
Experience in J&J:
Successful license-in project (product Vivitrol of Alkermes)
Pre-launch activities for a number of products from different therapeutic
areas
Experience as Independent Consultant:
Support of successful license-in project in ophthalmology
Portfolio development for a number of local Pharmaceutical Companies
License-out project (innovational technology of drug delivery)
Development of partnering strategy for locally developed product’s
distribution and promotion abroad
Search for products for potential first launch in the Russian Market.
Database created with products not present in the Russian market in
different stages of life cycle – from Phase I to marketed
Strategic and tactical consulting for a number of international
Pharmaceutical Companies
5. Expertise Areas
Strategic planning for launched, pre- License-in projects
launched products and those in the Search for new candidates with pre-
assessment stage specified parameters
Target Product Profile and Patient Model Assessment vs. existing and future
development competitors
Internal and external situation analysis Success probability assessment
Sales and promotion strategy Development of partnering strategy
development Forecasting and P&L
Forecasting and P&L
Expertise
Coordination of pre-launch activities License-out projects
inside the company to speed-up the Success probability assessment
process and maximize sales and Development of partnering strategy
profit Forecasting and P&L
6. Training Description
Business Training Course developed basing on personal experience
“Portfolio Management – Opportunities, Problems, Solutions”
Business Trainers – J.Begrambekova, N.Mefodovskaya
Day 1. LAUNCH OF NEW PRODUCTS
• Decision on product launch – yes or no?
• Product planning – how and why?
• Launch readiness – how and when? (Internal and external activities)
• Business-case studies
Day 2. PORTFOLIO MANAGEMENT
• Portfolio analysis algorithm
– Successful portfolio
– Portfolio analysis (BCG Matrix)
– Life Cycle and Management Decisions
– Internal situation and Management Decisions
• Business-case studies
