FEST Summer School - Presentation Akureyri 2016

1. PM4SD® European Summer School
5-9 October 2016 Akureyri, Iceland
Project Management and Sustainable
Tourism tools: PM4SD, ETIS, GSTC
criteria

2. • Who we are and our experience
• the existence of the three management
tools for sustainable tourism
• explain the usefulness of each
• my recommendations from my experience
¿ What we are going to talk about?

3. We are also members of the Board of
the GSTC and the foundation FEST
amongst others.
This allows us to have a global and
practical vision in the most
appropriate way to develop
sustainable tourism projects utilising
existing tools.
We are a Spanish pioneer in Responsible
Tourism travel agency
We work and collaborate with
sustainable tourism destinations and
small businesses
As consultants, we develop sustainable
tourism projects and help destinations
in their sustainable development
¿ About us?

4. Project Management and
Sustainable Tourism tools:

5. The three tools are interrelated
GSTC’
CRITERIA ETIS PM4EST

6. GSTC’ CRITERIA AND
INDICATORS
They are the basis of any sustainable tourism initiative

7. The Global Sustainable Tourism
Council (GSTC) establishes and
manages global sustainable
standards with the aim of
increasing sustainable tourism
knowledge and practices among
public and private stakeholders.
The GSTC is independent and
neutral, it is mostly a volunteer
organization, consisting of experts
in sustainable tourism and
supported by organizations and
individuals with a passion for
ensuring that meaningful standards
are available globally for
sustainability in travel and tourism.
¿What is the GSTC?

8. The Global Sustainable Tourism Council (GSTC) Criteria and indicators
serve as the global baseline standards for sustainability in travel and
tourism.
The GSTC Criteria, like other standards, are used for education and
awareness-raising, policy-making for businesses and government
agencies and other organisation types, measurement and
evaluation, and as a basis for certification.
The criteria are organised into 4 pillars:
1. Sustainable management
2. Socioeconomic impacts
3. Cultural impacts
4. Environmental impacts (including consumption of resources,
reducing pollution, and conserving biodiversity and landscapes)
¿What are the GSTC criteria and indicators?

9. First of all, two sets of GSTC Criteria have been developed: for
hotels and tour operators, and for destinations.

10. But since the beginning the GSTC's vision has been to develop
three sustainable tourism criteria:
• GSTC–Country
• GSTC–Destination,
• GSTC–Industry; and detailed indicators for GSTC–Industry (e.g.
GSTC–Hotels and Tour Operators, GSTC – MICE, GSTC-
Attractions, etc.).
The current GSTC-HTO has been well received globally and there
is a desire by many stakeholders to have similar guidelines for the
wider tourism industry. GSTC-HTO is not overtly covering the
gamut of tourism, yet it is very close to an all encompassing set
of criteria for all tourism enterprises.
GSTC-Industry Development Overview:

11. The conclusions of Lanzarote:
*Lanzarote has made a great
investment in the protection of
cultural tradition, nature
conservation and territorial
planning.
* The destination has a legal
framework to ensure long-term
sustainability. There is a collective
commitment and a shared vision:
Lanzarote wants to be a
sustainable tourist destination.
* These solid pillars generate
many opportunities to create
additional value
What about the implementation in destinations?
And Recommendations:
* A coordinated management of
sustainable tourism.
* Control system for sustainable
tourism
* Promotion and communication
of Lanzarote as a destination for
sustainable tourism
* Educate tourists on sustainability
* Mechanisms for tourists to
contribute to sustainability.

12. The key aspects of the process are:
· Resourced by the GSTC Technical Director,
guided by the International Standards Working
Group (GSTC-ISWG).
· Two rounds of consultations, initial call for
input, then a second round to comment on draft
criteria. During this phase, stakeholders were able
to participate.
· The GSTC-ISWG and GSTC Board consider
comments before adopting criteria, based on the
consensus of all interested parties.
The proposed program for development of GSTC-
Industry has been:
· Initial Consultation Dec 2015-
Mar 2016
· Draft Criteria Consultation July-August
2016
· GSTC-Industry Adopted October 2016
The Process:

13. Upcoming events where you can learn more about GSTC:

14. ETIS
European Tourism
Indicators System
The main management tool of sustainable destinations in Europe

15. ETIS is a Europe-wide system
suitable for all tourist destinations,
encouraging them to adopt a more
intelligent approach to tourism
planning. It is:
* a user-friendly management tool,
supporting destinations who want
to take a sustainable approach to
destination management
* A complete monitoring system for
collecting data and detailed
information and to let destinations
monitor their performance from
one year to another
* an information tool (not a
certification scheme), useful for
policy makers, tourism enterprises
and other stakeholders.
What is ETIS?

16. PM4EST
The only project management methodology for sustainable tourism

17. «Project
Management for
European
Sustainable
Development», a
new methodology
for designing and
managing tourism
projects with
success.
What is the PM4EST?

18. PM4SD applies whenever an
organisation, whether public or private,
needs to plan and manage a sustainable
tourism initiative.
It provides a guarantee for public
authorities that the project will be
transformed into concrete actions with
clearly defined roles and responsibilities
and that these actions will have a real
impact on local communities.
It helps governments and companies to
plan transparently and not to forget that
every action must have corresponding
benefits. It is a practice to be adopted for
participatory, transparent and effective
management.
Why is it helpful?

19. Correlations between the
three tools:

20. 1. Analyse whether or not we can use these tools in our
project, especially the two destination management tools
that are especially useful for this.
2. Study the best way to use these tools and at what stage of
our project to use them , for instance GSTC criteria is better
to implement when initially assessing the sustainability of a
destination or company and ETIS is more useful as a
monitoring tool as well as ongoing destination management
tool.
3. When we use those tools we have to be flexible depending
on the type of project that we are developing and the
resources available to us.
4. Share our difficulties and our best practices with these tools
with other destinations, companies or entities in the sector to
optimise their use for everyone.
My recommendations:

21. ¿Cuál es el mensaje
Thanks a lot!
info@turismoresponsable.es

22. • Is it complicated to use these tools?
• Are they flexible to use in any project or sustainable
destination?
• What aspects should be emphasised in these tools? (eg.
stakeholder management, advances in sustainability ....)
• Can we be sure these tools will promote project
sustainability?
• Will these tools make for a successful project?
• Would anyone like to share their experience in using these
tools ?
Some thoughts for our discussion: