DAY 2 - SESSION 2 - Managing tourism destinations/ Adventures of “Overtourism”

1. OVERTOURISM IN EMERGING MARKETS
RWANDA & UGANDA
ROGER GOODACRE
Tourism Development Consultant

2. EAST AFRICA – GREAT LAKES REGION

3. VIRUNGA MOUNTAINS

4. KEY
CHALLENGES
 Negative images from
the recent past
 Big neighbouring
competitors selling the
same product
 Over-reliance on one
iconic attraction

5. COMMON
STRATEGIC
OBJECTIVES
 Increase length of stay
 Increase revenues
 Spread traffic more
widely
 Diversify and upgrade
the product
 Improve service delivery
 Reduce human-wildlife
conflict
 Ensure environmental
and economic
sustainability

6. COUNTRY
PROFILE -
RWANDA
 Foreign Arrivals –
2010 504,000
2015 987,000
Of which leisure visitors = 6%
 International Visitor Receipts
2010 $202M
2015 $368M
 Contribution to GDP 8.3%
 Total jobs 7.3%

7. Rwanda – Key Attractions

8. UGANDA
COUNTRY
PROFILE
 Foreign Arrivals –
2010 946,000
2015 1.3M
Of which leisure visitors = 7%
 International Visitor Receipts
2010 $784M
2015 $1,174M
 Contribution to GDP 6.6%
 Total jobs 504,000

9. Uganda – Key Attractions

10. THE MOUNTAIN GORILLA EXPERIENCE

11. VOLCANOES NATIONAL PARK, RWANDA

12. BWINDI IMPENETRABLE FOREST, UGANDA

13. OUTCOMES
 Rwanda bookings
stagnant
 Uganda bookings 90%
 Operators modifying
itineraries in favour of
Uganda

14. REMEMBER - NEVER FACE DOWN A GORILLA!