Kodėl elektroninio pašto rinkodara nebėra tai, apie ką turi galvoti rinkodaros profesionalai? Kaip bendravimą su klientais keičia daugiakanalė rinkodara? Kodėl atskirų rinkodaros kanalų naudojimas atsietai nėra efektyvu ir kaip tą pakeisti? Pristatyta el. komercijos konferencijoje "E-komercija '19" 2019-03-19 Vilniuje (https://e-komercija.eu)

1. The End of Email
Marketing
2019-03-19, Vilnius

2. Make
marketing
relevant

3. 50k+ online
businesses

6. Fundamenta
l shift
#1

7. Behavioral
data

8. Automation
&
personaliza
tion

9. Omnichannel

10. 90% higher
customer retention
retention using 3+
using 3+ channels

11. Customer
journey
#2

12. #2 Customer journey
Visitor
Repeat
Customer
CustomerShopperSubscriber

13. Meet
Michael
#2 Customer journey

14. #2 Customer journey
Visitor
Repeat
Customer
CustomerShopperSubscriber

15. Sign-up
forms
#2 Visitor

16. Less than 3%
of website
visits end up
as conversion

17. #2 Visitor

18. #2 Visitor
Email subscription
Facebook Messenger
subscription
Push notification
subscription

19. #2 Customer journey
Visitor
Repeat
Customer
CustomerShopperSubscriber

20. Welcome
emails
#2 Subscriber

21. #2 Subscriber

22. #2 Customer journey
Visitor
Repeat
Customer
CustomerShopperSubscriber

23. Cart
recovery
#2 Shopper

24. #2 Shopper

25. FB
Messenger
exceptional open rates
#2 Shopper

26. SMS
looks like any other message
#2 Shopper

27. 100% more sales
sending 3
automated
messages

28. Browse
Abandonment
for product category
#2 Shopper

29. Push
Notificatio
ns
for extended reach
#2 Shopper

30. Retargeting
on Google, Youtube,
Facebook, Instagram
#2 Shopper

31. #2 Customer journey
Visitor
Repeat
Customer
CustomerShopperSubscriber

32. Order
Confirmatio
n
is sent immediately after
an order is placed
#2 Customer

33. Additional sale opportunity:
discount for next order
#2 Customer

34. Shipping
status
#2 Customer

35. 95% of
recipients
are reading
SMS in 5
minutes

36. Order
follow up
get feedback, ask for reviews, offer new
products
#2 Customer

37. #2 Customer journey
Visitor
Repeat
Customer
CustomerShopperSubscriber

38. Cross sell
opportunity to retain a customer
immediately
#2 Repeat customer

39. Viber /
Whats app
use the same phone number
#2 Repeat customer

40. Custom
workflows
is sent 340 days after
an order is placed
#2 Repeat customer

41. Custom
workflows
have the
highest click
through rate:
17.27%

42. Behavioral
data

43. Automation
&
personaliz

44. Omnichanne
l

45. Download
Omnichannel Marketing Guide

46. rytis@omnisend.com
#omnisend
Make marketing relevant