Part 1 of 4 LinkedIn Coaching Workshop conducted at Maricopa Workforce Connections in Phoenix, AZ. Presented by Nykky McCarley, LinkedIn Coach. Topics covered: Creating Profiles, Improving Profiles, Recommendations & Endorsements, Making Connections, Strategic Headlines & Summaries, & Tips & Tricks. Also, advice for positioning your profile for a career transition.

1. LinkedIn Live
A Hands-On Workshop
Presented by Nykky McCarley for Maricopa Workforce Connections
December 7, 2012

2. Personal Recently moved to Phoenix from Chicago
Background
Corporate Engineering Manager at a Fortune 500 diversified
health care company, strategically leading a team of 9 &
managing a $3 million budget
Owner, Future State Vision Consultancy
Energetically engaging individuals in co-creating a plan for their
future, assisting them in connecting the dots from where they
are to where they want to be; currently earning life coaching
certification
Volunteer Work
 LinkedIn Coach & Keynote Speaker at Career Connectors
 Board Member for ISPE GLC
 Advisory Board Member for MEM Program at Northwestern University (NU)
 Membership Committee, NU Club of Phoenix
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Nycletha
McCarley
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3. 3
h$p://youtu.be/0eUeL3n7fDs
©2012
Nycletha
McCarley
All
rights
reserved.

4. 100%
Jobvite Social Recruiting
Survey Results 2012
80%
 Social recruiting tactics have
60%
changed the business of hiring
 Social recruiting is on the rise 40%
 Recruiters continue to retain 20%
higher quality candidates through
0%
social networks
Recruiters
Recruiters
Successfully
Recruiters
use
or
plan
saw
an
hired
a
have
seen
a
to
use
Social
increase
in
candidate
sustained
RecruiDng
candidate
through
increase
in
quality
Social
employee
RecruiDng
referrals
4
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Nycletha
McCarley
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rights
reserved.

5. LinkedIn is nearly universal
in recruiting efforts
Q. Which of the following social networks or social media do you or your
company use, or plan to use, for recruiting?
 Social Media has quickly become a
dominant force for companies to find &
hire quality talent. It has become an
essential avenue for recruiters to
successfully compete in the war for
talent.
Jobvite Social Recruiting Survey Results 2012
Survey taken amongst 1,000 HR & Recruiting Professionals
5
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Nycletha
McCarley
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rights
reserved.

6. 73% of recruiters have  89% have made a hire thru LinkedIn
successfully hired a candidate  26% through Facebook
who was identified or introduced  15% through Twitter
through a social network or social
media
6
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Nycletha
McCarley
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rights
reserved.
Jobvite
Social
RecruiDng
Survey
Results
2012

7. 86% of recruiters are
likely to look
at social profiles
7
©2012
Nycletha
McCarley
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rights
reserved.
Jobvite
Social
RecruiDng
Survey
Results
2012

8.  Understand LinkedIn & why it is important in
landing your new career
 Launch or update profiles in LinkedIn
 Make connections with colleagues & friends
 Recommendations & endorsements in LinkedIn
 Dos & Don’ts
 Use job search tools in LinkedIn
8
©2012
Nycletha
McCarley
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rights
reserved.

9. Part 1 LinkedIn Overview
Part 2 Creating a LinkedIn Profile
Part 3 Improving the LinkedIn Profile
Part 4 Using LinkedIn Job Search Tools
Additional Resources
9
©2012
Nycletha
McCarley
All
rights
reserved.

10. Part 1
LinkedIn Overview
©2012
Nycletha
McCarley
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rights
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10

11.  Largest professional network helping people
share & find opportunities every day
 Founded in 2002; Launched in 2003
 As of Nov 2012, LI announced 187 million
members, in more than 200 countries &
territories
 About 44% of the users are in the US
 Two members join ~ every second
 Over 1.2 million interests groups, where jobs
are frequently posted
11
©2012
Nycletha
McCarley
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rights
reserved.

12.  Create & collaborate on projects, gather data, share files, solve
problems
 Gain new insights from discussions
 Discover inside connections
 Maintain authentic relationships
 Control one of the top search results for your name
 Find & be introduced to hiring managers
12
 Be found for business opportunities
©2012
Nycletha
McCarley
All
rights
reserved.