38. •Strong sense of responsibility
•Cheerful
•Has a good reputation
•Company with a tradition
•I`ve been shopping there since I
was a child
•……
•That`s where people like you and me
shop
•There is a place where I like being
seen
•The place to go for price-conscious
shoppers
•It`s fun shopping there
•Buying something there makes me
happy
•……
•Carries a very large range of
products
•Always has the latest products
•Also offers very unusual
merchandise
•Has attractive and spacious stores
•They often have sales,
demonstrations, contests, etc.
•……
•That`s where I can get the products I
need
•“offers good value for money”
•You can find good bargains
•Great place to wander around and
hang out
•……
Brand
benefits
Brand
Attributes
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